VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Stock Comparison

Apple Inc. vs ServiceNow, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Apple Inc.

AAPL · NASDAQ

Market cap (USD)$3.9T
Gross margin (TTM)47.3%
Operating margin (TTM)32.4%
Net margin (TTM)27%
SectorTechnology
IndustryConsumer Electronics
CountryUS
Data as of2025-12-20
Moat score
87/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Apple Inc.'s moat claims, evidence, and risks.

View AAPL analysis

ServiceNow, Inc.

NOW · New York Stock Exchange

Market cap (USD)$109.1B
Gross margin (TTM)77.5%
Operating margin (TTM)13.7%
Net margin (TTM)13.2%
SectorTechnology
IndustrySoftware - Application
CountryUS
Data as of2025-12-26
Moat score
80/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.

View NOW analysis

Comparison highlights

  • Moat score gap: Apple Inc. leads (87 / 100 vs 80 / 100 for ServiceNow, Inc.).
  • Segment focus: Apple Inc. has 5 segments (50.4% in iPhone); ServiceNow, Inc. has 3 segments (85.8% in Digital workflow products (subscription)).
  • Moat breadth: Apple Inc. has 7 moat types across 3 domains; ServiceNow, Inc. has 6 across 3.

Primary market context

Apple Inc.

iPhone

Market

Smartphones (with focus on premium smartphones and iOS ecosystem devices)

Geography

Global

Customer

Consumers and enterprises (end-users), plus carrier/retail channels

Role

OEM / platform owner

Revenue share

50.4%

ServiceNow, Inc.

Digital workflow products (subscription)

Market

Enterprise digital workflow automation and service management platform (ITSM/ESM, employee, customer, creator workflows)

Geography

Global

Customer

Large enterprises and public sector

Role

SaaS platform

Revenue share

85.8%

Side-by-side metrics

Apple Inc.
ServiceNow, Inc.
Ticker / Exchange
AAPL - NASDAQ
NOW - New York Stock Exchange
Market cap (USD)
$3.9T
$109.1B
Gross margin (TTM)
47.3%
77.5%
Operating margin (TTM)
32.4%
13.7%
Net margin (TTM)
27%
13.2%
Sector
Technology
Technology
Industry
Consumer Electronics
Software - Application
HQ country
US
US
Primary segment
iPhone
Digital workflow products (subscription)
Market structure
Oligopoly
Oligopoly
Market share
14%-17% (reported)
n/a
HHI estimate
n/a
n/a
Pricing power
Strong
Strong
Moat score
87 / 100
80 / 100
Moat domains
Demand, Network, Supply
Demand, Network, Supply
Last update
2025-12-20
2025-12-26

Moat coverage

Shared moat types

Ecosystem Complements

Apple Inc. strengths

Brand TrustScale Economies Unit CostSwitching Costs GeneralDefault OS GatewayTwo Sided NetworkInstalled Base Consumables

ServiceNow, Inc. strengths

Data Workflow LockinTraining Org Change CostsSuite BundlingDesign In QualificationService Field Network

Segment mix

Apple Inc. segments

Full profile >

iPhone

Oligopoly

50.4%

Mac

Oligopoly

8.1%

iPad

Oligopoly

6.7%

Wearables, Home and Accessories

Competitive

8.6%

Services

Quasi-Monopoly

26.2%

ServiceNow, Inc. segments

Full profile >

Digital workflow products (subscription)

Oligopoly

85.8%

IT Operations Management (ITOM) products (subscription)

Competitive

11.1%

Professional services and other

Competitive

3.1%

Want the full wide moat stocks list?

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.