Stock Comparison
Amazon.com, Inc. vs Alphabet Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Amazon.com, Inc.
AMZN · NASDAQ
Weighted across the company's segments.
Full stock profile
Dive deeper into Amazon.com, Inc.'s moat claims, evidence, and risks.
View AMZN analysisAlphabet Inc.
GOOGL · The Nasdaq Stock Market
Weighted across the company's segments.
Full stock profile
Dive deeper into Alphabet Inc.'s moat claims, evidence, and risks.
View GOOGL analysisComparison highlights
- Moat score gap: Amazon.com, Inc. leads (89 / 100 vs 82 / 100 for Alphabet Inc.).
- Segment focus: Amazon.com, Inc. has 4 segments (68.2% in Amazon Stores (Retail, Marketplace and Prime)); Alphabet Inc. has 6 segments (55.7% in Google Search & other (Advertising)).
- Primary market structure: Oligopoly vs Quasi-Monopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Amazon.com, Inc. has 6 moat types across 3 domains; Alphabet Inc. has 5 across 3.
Primary market context
Amazon.com, Inc.
Amazon Stores (Retail, Marketplace and Prime)
Online and physical retail, third-party marketplace, fulfillment and membership commerce
Global
Consumers and third-party merchants
Marketplace operator, retailer, membership provider and fulfillment network
68.2%
Alphabet Inc.
Google Search & other (Advertising)
Search advertising (intent-based digital ads)
Global
Advertisers (SMB to enterprise)
Ad platform / publisher
55.7%
Side-by-side metrics
Moat coverage
Shared moat types
Amazon.com, Inc. strengths
Alphabet Inc. strengths
Segment mix
Amazon.com, Inc. segments
Full profile >Amazon Web Services (AWS)
Oligopoly
Amazon Stores (Retail, Marketplace and Prime)
Oligopoly
Advertising Services (Amazon Ads and Retail Media)
Oligopoly
Other Services and Adjacencies
Competitive
Alphabet Inc. segments
Full profile >Google Search & other (Advertising)
Quasi-Monopoly
YouTube (Advertising)
Oligopoly
Google Network (Advertising)
Competitive
Google Subscriptions, Platforms & Devices
Quasi-Monopoly
Google Cloud
Oligopoly
Other Bets
Competitive
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