VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Stock Comparison
Brown-Forman Corporation vs Booking Holdings Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisBooking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 72 / 100 for Brown-Forman Corporation).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Booking Holdings Inc. has 5 across 4.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Booking Holdings Inc. strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
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