VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Tuesday, December 30, 2025
Stock Comparison
Diageo plc vs NIKE, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Diageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
NIKE, Inc.
NKE · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Diageo plc leads (77 / 100 vs 70 / 100 for NIKE, Inc.).
- Segment focus: Diageo plc has 3 segments (76% in Spirits); NIKE, Inc. has 3 segments (57.8% in Wholesale).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: Diageo plc has 3 moat types across 2 domains; NIKE, Inc. has 6 across 4.
Primary market context
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
NIKE, Inc.
Wholesale
Branded athletic & casual footwear/apparel wholesale distribution
Global
Retailers, distributors, licensees
Brand owner / wholesaler
57.8%
Side-by-side metrics
Moat coverage
Shared moat types
Diageo plc strengths
NIKE, Inc. strengths
Segment mix
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
NIKE, Inc. segments
Full profile >Wholesale
Competitive
Direct to Consumer (DTC)
Competitive
Brand licensing & other
Competitive
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