VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

CEO.CA vs ETF.com comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CEO.CA adds Order Book / Level II, Alerts, Insider Data, Forums, and Blogs coverage that ETF.com skips.

ETF.com includes ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, IPO, Delisted, Education, and Newsletters categories that CEO.CA omits.

CEO.CA ships a mobile app. ETF.com is web/desktop only.

In depth comparison

CEO.CA logo

CEO.CA

ceo.ca

Canadian small-cap–focused investor community and data platform. Core: real-time Level II market depth for CSE/TSXV/TSX via CEO.CA Pro, SEDI insider filings dashboard, real-time news ‘Newsroom’, ticker-based chat rooms, watchlists, and iOS/Android apps. No public API disclosed.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

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ETF.com logo

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.

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Where they differ

CEO.CA

Distinct strengths include:

Order Book / Level IIAlertsInsider DataForumsBlogs
  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.

ETF.com

Distinct strengths include:

ETF ScreenersETF ComparisonETF OverviewETF PerformanceETF FundamentalsETF FactorsETF HoldingsMoney Flow
  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Feature-by-feature breakdown

AttributeCEO.CAETF.com
Categories

Which research workflows each platform targets

Shared: News, Watchlist, Videos

Unique: Order Book / Level II, Alerts, Insider Data, Forums, Blogs

Shared: News, Watchlist, Videos

Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, IPO, Delisted, Education, Newsletters

Asset types

Supported asset classes and universes

Stocks, ETFs

ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

Unique

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.
  • Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

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Frequently Asked Questions

Which workflows do CEO.CA and ETF.com both support?

Both platforms cover News, Watchlist, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CEO.CA and ETF.com require subscriptions?

Both CEO.CA and ETF.com keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

CEO.CA ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.

What unique strengths set the two platforms apart?

CEO.CA differentiates itself with Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers., whereas ETF.com stands out for ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.