VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★

PRICE: 5 CENTS

Sunday, December 14, 2025

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Tool Comparison

CEO Watcher vs Google Trends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CEO Watcher adds Insider Data, Alerts, Scores, and Regulatory Filings Monitoring coverage that Google Trends skips.

Google Trends includes Data Visualizations categories that CEO Watcher omits.

In depth comparison

CEO Watcher

ceowatcher.com

US‑insider trade discovery & ranking tool. CEO Watcher calculates historical forward returns after insiders’ trades (e.g., 1m/3m/6m/1y) and uses this to rank which insiders are worth following. Premium offers a pre‑market daily email of top buys/sells, largest trades, and unusual activity; a 30‑day free trial is advertised. Real‑time notifications are available via the community/Discord channel for paying users. No public API is documented.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

Calculates each insider’s historical forward returns after their trades to rank signal quality.
Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity.
Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users.
Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys).
30‑day free Premium trial (no credit card) frequently promoted.

Community votes (overall)

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Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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Where they differ

CEO Watcher

Distinct strengths include:

Insider Data Alerts Scores Regulatory Filings Monitoring

Calculates each insider’s historical forward returns after their trades to rank signal quality.
Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity.
Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users.
Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys).

Google Trends

Distinct strengths include:

Data Visualizations

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

Feature-by-feature breakdown

Attribute	CEO Watcher	Google Trends
Categories Which research workflows each platform targets	Shared: News, Newsletters Unique: Insider Data, Alerts, Scores, Regulatory Filings Monitoring	Shared: News, Newsletters Unique: Data Visualizations
Asset types Supported asset classes and universes	Stocks	Other
Experience levels Who each product is built for	Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique Calculates each insider’s historical forward returns after their trades to rank signal quality. Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity. Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users. Focus on U.S. SEC Form 4 activity; supports case‑study write‑ups and pattern archetypes (e.g., momentum buys). 30‑day free Premium trial (no credit card) frequently promoted.	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do CEO Watcher and Google Trends both support?

Both platforms cover News, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CEO Watcher and Google Trends require subscriptions?

Both CEO Watcher and Google Trends keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access CEO Watcher and Google Trends?

Both CEO Watcher and Google Trends prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

CEO Watcher differentiates itself with Calculates each insider’s historical forward returns after their trades to rank signal quality., Daily pre‑market email with top insider buys/sells (proprietary ranking), largest buys/sells, and companies with most insider activity., and Running feed of high‑signal insider trades; real‑time notifications for new filings via Discord for paying users., whereas Google Trends stands out for Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

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