VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 13, 2025

View Damodaran — Cost of Capital by Sector (US)View Sure Dividend Back to Home

Head-to-head

Damodaran — Cost of Capital by Sector (US) vs Sure Dividend comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Damodaran — Cost of Capital by Sector (US) adds Interest Rates, and Education coverage that Sure Dividend skips.

Sure Dividend includes Stock Ideas, Scores, Newsletters, and Blogs categories that Damodaran — Cost of Capital by Sector (US) omits.

Damodaran — Cost of Capital by Sector (US) highlights: US industry table with: Industry, # of firms, Beta, Cost of Equity, E/(D+E), Std. Dev. in stock, Cost of Debt, Tax Rate, After‑tax Cost of Debt, D/(D+E), and WACC., Direct Excel download (wacc.xls) for offline analysis., and Annual ‘Data used as of January’ snapshot; site also links to global datasets hub..

Sure Dividend is known for: Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

Damodaran — Cost of Capital by Sector (US) has a free tier, while Sure Dividend requires a paid plan.

Damodaran — Cost of Capital by Sector (US)

pages.stern.nyu.edu

Editor’s pick Hands-on review

US industry-level WACC dataset compiled by Prof. Aswath Damodaran. Includes sector betas, cost of equity, cost of debt (pre/after-tax), capital structure weights, and industry counts. Updated annually (January snapshot). Best used as a sector baseline; company-specific WACC should adjust for firm capital structure, tax, and risk. See 'Cost of Capital Central' for methodology deep-dives.

Platforms

Web

Pricing

Free

Quick highlights

US industry table with: Industry, # of firms, Beta, Cost of Equity, E/(D+E), Std. Dev. in stock, Cost of Debt, Tax Rate, After‑tax Cost of Debt, D/(D+E), and WACC.
Direct Excel download (wacc.xls) for offline analysis.
Annual ‘Data used as of January’ snapshot; site also links to global datasets hub.
Methodology resources: lectures/notes on estimating beta, cost of equity, and WACC (bottom‑up betas, unlevering/re‑levering, ERP usage).

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Sure Dividend

suredividend.com

Sure Dividend is a dividend-focused research publisher offering a range of newsletters and its flagship Sure Analysis Research Database. The service caters to long-term, income-oriented investors with tools for stock ideas, valuation, and ranking. Newsletters provide monthly top-10 lists across different themes, while Sure Analysis adds quarterly research reports, a daily-updated ranking spreadsheet, and weekly email updates. Subscriptions are available monthly, annually, or via lifetime access, with refund and free-trial terms depending on the plan.

Platforms

Web

Pricing

Subscription

One-time

Quick highlights

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Valuation Models, and Financials.

Where they differ

Damodaran — Cost of Capital by Sector (US)

Distinct strengths include:

Interest Rates

Education

US industry table with: Industry, # of firms, Beta, Cost of Equity, E/(D+E), Std. Dev. in stock, Cost of Debt, Tax Rate, After‑tax Cost of Debt, D/(D+E), and WACC.
Direct Excel download (wacc.xls) for offline analysis.
Annual ‘Data used as of January’ snapshot; site also links to global datasets hub.
Methodology resources: lectures/notes on estimating beta, cost of equity, and WACC (bottom‑up betas, unlevering/re‑levering, ERP usage).

Sure Dividend

Distinct strengths include:

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.

Feature-by-feature breakdown

Attribute	Damodaran — Cost of Capital by Sector (US)	Sure Dividend
Categories Which research workflows each platform targets	Shared: Valuation Models, Financials Unique: Interest Rates, Education	Shared: Valuation Models, Financials Unique: Stock Ideas, Scores, Newsletters, Blogs
Asset types Supported asset classes and universes	Stocks, Real Estate	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Subscription, One-time
Key features Core capabilities called out by each vendor	Unique US industry table with: Industry, # of firms, Beta, Cost of Equity, E/(D+E), Std. Dev. in stock, Cost of Debt, Tax Rate, After‑tax Cost of Debt, D/(D+E), and WACC. Direct Excel download (wacc.xls) for offline analysis. Annual ‘Data used as of January’ snapshot; site also links to global datasets hub. Methodology resources: lectures/notes on estimating beta, cost of equity, and WACC (bottom‑up betas, unlevering/re‑levering, ERP usage).	Unique Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus. Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly. Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters. Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window. Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available. Free downloadable Excel spreadsheets for popular dividend lists (e.g., Dividend Aristocrats, MLPs), updated daily.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do Damodaran — Cost of Capital by Sector (US) and Sure Dividend both support?

Both platforms cover Valuation Models, and Financials workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Damodaran — Cost of Capital by Sector (US) offers a free entry point, while Sure Dividend requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Damodaran — Cost of Capital by Sector (US) and Sure Dividend?

Both Damodaran — Cost of Capital by Sector (US) and Sure Dividend prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Damodaran — Cost of Capital by Sector (US) differentiates itself with US industry table with: Industry, # of firms, Beta, Cost of Equity, E/(D+E), Std. Dev. in stock, Cost of Debt, Tax Rate, After‑tax Cost of Debt, D/(D+E), and WACC., Direct Excel download (wacc.xls) for offline analysis., and Annual ‘Data used as of January’ snapshot; site also links to global datasets hub., whereas Sure Dividend stands out for Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

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