VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View ECB Data Portal View Sensor Tower Back to Home

Head-to-head

ECB Data Portal vs Sensor Tower comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ECB Data Portal adds Data APIs, Central Bank Watcher, Inflation Rates, Interest Rates, GDP, Unemployment Rates, Yield Curves, Real Yields, and Data Visualizations coverage that Sensor Tower skips.

Sensor Tower includes App & Website Traffic categories that ECB Data Portal omits.

ECB Data Portal highlights: Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations)., Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic)., and Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint)..

Sensor Tower is known for: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

ECB Data Portal

data.ecb.europa.eu

Official ECB gateway for euro‑area statistics with an open SDMX 2.1 REST API. The new endpoint is https://data-api.ecb.europa.eu/service/ (replacing the legacy SDW path). Content negotiation supports SDMX‑JSON, CSV, and SDMX‑ML. Charts and tables can be downloaded as CSV/XLS (long & wide), and charts as PNG/PDF/PPT. Typical update cadence is daily to monthly (e.g., reference FX rates around 16:00 CET on working days). ECB advises migrating from the old SDW URL as automatic redirects are planned to end on 1 Oct 2025.

Platforms

Web

API

Pricing

Free

Quick highlights

Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations).
Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic).
Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint).
Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par).
Revisions/deltas supported (`updatedAfter`) and conditional GET via `If‑Modified‑Since` for efficient sync.

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Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

APIs & SDKs

Where they differ

ECB Data Portal

Distinct strengths include:

Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations).
Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic).
Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint).
Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par).

Sensor Tower

Distinct strengths include:

App & Website Traffic

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Feature-by-feature breakdown

Attribute	ECB Data Portal	Sensor Tower
Categories Which research workflows each platform targets	Shared: APIs & SDKs Unique: Data APIs, Central Bank Watcher, Inflation Rates, Interest Rates, GDP, Unemployment Rates, Yield Curves, Real Yields, Data Visualizations	Shared: APIs & SDKs Unique: App & Website Traffic
Asset types Supported asset classes and universes	Bonds, Currencies, Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, API
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations). Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic). Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint). Comprehensive euro‑area macro & markets coverage: HICP inflation, key & market interest rates, exchange rates (reference rates), GDP and labor indicators, plus euro‑area yield curves (spot/forward/par). Revisions/deltas supported (`updatedAfter`) and conditional GET via `If‑Modified‑Since` for efficient sync. Yield curve datasets include AAA euro‑area government curves with daily business‑week frequency; additional capital‑market series include real benchmark bond yields.	Unique App download estimates and advertising intelligence, with insights into audience and market share. App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access. Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency. Advertising insights covering share of voice across networks, creative tracking, and messaging trends. Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking. Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ECB Data Portal and Sensor Tower both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ECB Data Portal and Sensor Tower require subscriptions?

Both ECB Data Portal and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ECB Data Portal and Sensor Tower?

Both ECB Data Portal and Sensor Tower prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ECB Data Portal differentiates itself with Open SDMX 2.1 REST API with discovery & retrieval modes; single entry point at data-api.ecb.europa.eu/service/ and rich query parameters (e.g., startPeriod/endPeriod, updatedAfter, includeHistory, detail, firstNObservations/lastNObservations)., Format flexibility via content negotiation and the `format` query param: SDMX‑JSON, CSV, and SDMX‑ML (structure‑specific and generic)., and Interactive portal with export of data (CSV, XLS long/wide, SDMX) and export of visuals (PNG, PDF, PowerPoint)., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

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