VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Sensor Tower View Similarweb Back to Home

Head-to-head

Sensor Tower vs Similarweb comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Similarweb includes Data APIs, Sheets / Excel Add-ins, and Data Visualizations categories that Sensor Tower omits.

Sensor Tower highlights: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

Similarweb is known for: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Similarweb

similarweb.com

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

Community votes (overall)

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include App & Website Traffic, and APIs & SDKs.

Where they differ

Similarweb

Distinct strengths include:

Data APIs

Sheets / Excel Add-ins

Data Visualizations

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Feature-by-feature breakdown

Attribute	Sensor Tower	Similarweb
Categories Which research workflows each platform targets	Shared: App & Website Traffic, APIs & SDKs	Shared: App & Website Traffic, APIs & SDKs Unique: Data APIs, Sheets / Excel Add-ins, Data Visualizations
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique App download estimates and advertising intelligence, with insights into audience and market share. App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access. Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency. Advertising insights covering share of voice across networks, creative tracking, and messaging trends. Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking. Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.	Unique Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool. APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports. Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly. Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads. Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports. Dashboard and table exports in Excel, PDF, PPT, and PNG formats.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Sensor Tower and Similarweb both support?

Both platforms cover App & Website Traffic, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Sensor Tower and Similarweb require subscriptions?

Both Sensor Tower and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Sensor Tower and Similarweb?

Both Sensor Tower and Similarweb prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Sensor Tower differentiates itself with App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

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