VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Ahrefs vs CFPB Consumer Complaint Database comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that CFPB Consumer Complaint Database skips.

CFPB Consumer Complaint Database includes Data APIs, Data Visualizations, and Regulatory Filings Monitoring categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

CFPB Consumer Complaint Database is known for: Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published..

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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CFPB Consumer Complaint Database logo

CFPB Consumer Complaint Database

consumerfinance.gov

Official U.S. Consumer Financial Protection Bureau (CFPB) database of consumer financial complaints. Complaints are published after the company responds or after 15 days (whichever comes first); the database generally updates daily. Narratives are published only with consumer consent and are scrubbed to remove personal information. The dataset includes product/issue taxonomies, company names, location fields (state/ZIP with privacy rules), submission channel, dates, company response categories, timeliness, tags (e.g., servicemember, older adult) and more. UI provides filters, trends, and maps; API returns JSON/CSV/Excel formats for programmatic use.

Platforms

Web
API

Pricing

Free

Quick highlights

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.
  • Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

CFPB Consumer Complaint Database

Distinct strengths include:

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.

Feature-by-feature breakdown

AttributeAhrefsCFPB Consumer Complaint Database
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Data APIs, Data Visualizations, Regulatory Filings Monitoring

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
  • Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
  • Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
  • Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.
  • Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Ahrefs and CFPB Consumer Complaint Database both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and CFPB Consumer Complaint Database require subscriptions?

Both Ahrefs and CFPB Consumer Complaint Database keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Ahrefs and CFPB Consumer Complaint Database?

Both Ahrefs and CFPB Consumer Complaint Database prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas CFPB Consumer Complaint Database stands out for Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.