VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

Wednesday, June 3, 2026

Tool Comparison · Wednesday, June 3, 2026

Ahrefs vs ETF Insider

Ahrefs vs ETF Insider: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.

Quick verdict
Ahrefs logo

Ahrefs

ahrefs.com

Best for app & website traffic

Pricing
Free • From $29/mo
Platforms
Web, Desktop, API
VS
ETF Insider logo

ETF Insider

Pick

etfinsider.co

Best for etf screeners, and screeners

Pricing
Free • From $14/mo
Platforms
Web, API

Outbound links may include affiliate or sponsor codes.

Comparison snapshot

Attribute
Ahrefs
ETF Insider
Starting price
Free • From $29/mo
Free • From $14/mo
Categories covered
3
14
Web app
Yes
Yes
Mobile app
No
No
API access
Yes
Yes
Regions
North America

Who should choose which?

Choose

Ahrefs if…

  • You need ahrefs web analytics is a free, privacy-friendly website analytics product (no cookies / no personal data stored by default) with up to 1m events/month per site on the free tier; higher event volumes are paid per-project add-ons.
  • You need website traffic checker provides estimated traffic and key metrics (including organic and paid search traffic) and shows traffic progression globally and locally (country breakdown). bulk-check supports up to 200 websites at once.
  • You need ahrefs webmaster tools (awt) is free for verified website owners and includes limited access to web analytics, site audit, and site explorer; competitor analysis for unverified sites is not included.
  • You need paid plans (starter/lite/standard/advanced/enterprise) scale via plan limits (projects, historical data depth, tracked keywords/prompts, crawl credits, export rows) and credits/api integration units.

Choose

ETF Insider if…

  • You’re a long-term or value-focused investor
  • You need interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs.
  • You need supports etfs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration.
  • You need risk and efficiency analytics including portfolio standard deviation, beta, diversification labels, fund overlap metrics and efficient‑frontier / sharpe‑ratio views versus major benchmarks.

Consider alternatives if…

  • You want broader category coverage in one tool.
  • Neither pricing tier fits your budget.
See alternatives

Side-by-side feature breakdown

AttributeAhrefsETF Insider
Asset types
Other
ETFsMutual FundsStocks
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
Not specified
North America
Data freshness
Real-time
Real-time
API access
REST
Not specified
Export formats
CSVPDF
ImagePDFExcel

Seen enough? Open either tool and try it now.

Pricing breakdown

Pricing details

Tool

Ahrefs

$29/mo

Starting price

Free tierYes
Free trial

Plans & pricing

Webmaster Tools (AWT)Free
Starter$29/mo
Lite$129/mo
Standard$249/mo
Advanced$449/mo
Enterprise$1499/mo

Tool

ETF Insider

$14/mo

Starting price

Free tierYes
Free trial

Plans & pricing

FreeFree
Pro$14/mo
EnterpriseContact sales

Coverage overlap

Shared categories2

Categories where both tools offer overlapping coverage.

Ahrefs strengths1

Categories covered by Ahrefs only.

Community category leaders

Vote sentiment comparison

Loading sentiment chart...

Still deciding? Get hands-on with both — most plans offer a free tier or trial.

Frequently Asked Questions

What's the difference between Ahrefs and ETF Insider?

Ahrefs focuses on App & Website Traffic, Data APIs, and APIs & SDKs while ETF Insider specializes in ETF Screeners, Screeners, and Data Visualizations. They overlap in 2 categories, so choose based on your preferred workflow and pricing.

How much do Ahrefs and ETF Insider cost?

Good news—both Ahrefs and ETF Insider offer free plans. You can try each platform without commitment and only pay when you need premium features.

Do Ahrefs and ETF Insider have APIs?

Yes, both platforms offer API access for developers and quants who want to build custom integrations or automate their workflows.

Should I choose Ahrefs or ETF Insider?

Choose Ahrefs if you need Ahrefs Web Analytics is a free, privacy-friendly website analytics product (no cookies / no personal data stored by default) with up to 1M events/month per site on the free tier; higher event volumes are paid per-project add-ons., and Website Traffic Checker provides estimated traffic and key metrics (including organic and paid search traffic) and shows traffic progression globally and locally (country breakdown). Bulk-check supports up to 200 websites at once.. Go with ETF Insider if Interactive web app that visualizes portfolios from the perspective of their underlying assets using a central network diagram and portfolio/assets tabs for drill‑downs., and Supports ETFs, mutual funds and stocks as input assets, with full look‑through to all underlying holdings and tools to understand overlap, sector, geographic and market‑cap concentration. better fits how you invest.

What asset classes do Ahrefs and ETF Insider cover?

Both cover common asset types. Ahrefs also includes Other. ETF Insider adds coverage for ETFs, Mutual Funds, and Stocks.

Do Ahrefs and ETF Insider offer real-time data?

Yes, both platforms provide real-time market data. This makes either suitable for active trading strategies where timing matters.

Can I export data from Ahrefs and ETF Insider?

Both platforms let you export data to spreadsheets (PDF). This is useful for custom analysis or record-keeping.

Which has a better stock screener—Ahrefs or ETF Insider?

ETF Insider includes a stock screener for finding investment ideas. Ahrefs focuses on other analytical tools.

Can I track my portfolio with Ahrefs or ETF Insider?

ETF Insider offers portfolio tracking features. Ahrefs is more focused on research and analysis.

Top 50 Investing ToolsGlobal ranking of the best investing tools, ranked by community votes.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.