VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 13, 2025

View BizTocView SemrushBack to Home

Head-to-head

BizToc vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

BizToc adds News, and Reddit coverage that Semrush skips.

Semrush includes App & Website Traffic, Sheets / Excel Add-ins, and Blogs categories that BizToc omits.

BizToc highlights: ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures..

Semrush is known for: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

BizToc logo

BizToc

biztoc.com

Single‑page, real‑time business & finance news aggregator created by Thomas Marban and backed by Mark Cuban. Includes a chronological 'Wire', image‑driven 'Imagery' view, search, customizable grid, dark mode, RSS, an official REST API via RapidAPI, a ChatGPT plugin entry, and OpenBB integration.

Platforms

Web
Mobile
Desktop
API

Pricing

Free
Subscription

Quick highlights

  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.
  • Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.

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Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

Community votes (overall)

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and APIs & SDKs.

Where they differ

BizToc

Distinct strengths include:

News
Reddit
  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.

Semrush

Distinct strengths include:

App & Website Traffic
Sheets / Excel Add-ins
Blogs
  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

AttributeBizTocSemrush
Categories

Which research workflows each platform targets

Shared: Data APIs, APIs & SDKs

Unique: News, Reddit

Shared: Data APIs, APIs & SDKs

Unique: App & Website Traffic, Sheets / Excel Add-ins, Blogs

Asset types

Supported asset classes and universes

Stocks, ETFs, Options, Futures, Bonds, Commodities, Currencies, Cryptos, Mutual Funds

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop, API

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.
  • Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.
  • API: Official REST API on RapidAPI (base URL biztoc.p.rapidapi.com), with OpenBB integration; ChatGPT plugin link present on-site.

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do BizToc and Semrush both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do BizToc and Semrush require subscriptions?

Both BizToc and Semrush keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access BizToc and Semrush?

Both BizToc and Semrush support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

BizToc differentiates itself with ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.