VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Saturday, November 8, 2025

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Tool Comparison

Diffchecker vs Sensor Tower comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Diffchecker adds Diff View coverage that Sensor Tower skips.

Sensor Tower includes App & Website Traffic categories that Diffchecker omits.

In depth comparison

Diffchecker logo

Diffchecker

diffchecker.com

Diffchecker is a comparison tool for text, images, PDFs, Excel files, and folders. The free Basic plan is web-only, while Pro + Desktop adds offline diffs, ad-free usage, real-time text comparison, and desktop apps. Legal and Enterprise tiers include integrations (e.g. iManage) and advanced admin features. Enterprise also offers SAML SSO, SCIM provisioning, and priority support. An API is available with free and paid plans, and a 14-day trial is offered for Pro/Desktop plans.

Platforms

WebDesktopAPI

Pricing

FreeSubscription

Quick highlights

  • Supports multi-format comparisons: text, images, PDFs, Excel files, and folders.
  • Desktop apps allow fully offline diffs, ensuring comparisons never leave the user’s computer.
  • Real-time text diffing, diff merging, dark mode, and export to PDF.
  • Syntax highlighting for 20+ programming languages with character-by-character precision.
  • Public HTTP API supports text, image, PDF, and Excel diffs with tiered monthly quotas and input size limits.

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Sensor Tower logo

Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
  • Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Where they differ

Diffchecker

Distinct strengths include:

Diff View
  • Supports multi-format comparisons: text, images, PDFs, Excel files, and folders.
  • Desktop apps allow fully offline diffs, ensuring comparisons never leave the user’s computer.
  • Real-time text diffing, diff merging, dark mode, and export to PDF.
  • Syntax highlighting for 20+ programming languages with character-by-character precision.

Sensor Tower

Distinct strengths include:

App & Website Traffic
  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Feature-by-feature breakdown

AttributeDiffcheckerSensor Tower
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: Diff View

Shared: APIs & SDKs

Unique: App & Website Traffic

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Desktop, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Supports multi-format comparisons: text, images, PDFs, Excel files, and folders.
  • Desktop apps allow fully offline diffs, ensuring comparisons never leave the user’s computer.
  • Real-time text diffing, diff merging, dark mode, and export to PDF.
  • Syntax highlighting for 20+ programming languages with character-by-character precision.
  • Public HTTP API supports text, image, PDF, and Excel diffs with tiered monthly quotas and input size limits.
  • API authentication uses an email query for the free tier, and API keys for paid plans.

Unique

  • App download estimates and advertising intelligence, with insights into audience and market share.
  • App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
  • Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
  • Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
  • Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.
  • Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.
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Frequently Asked Questions

Which workflows do Diffchecker and Sensor Tower both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Diffchecker and Sensor Tower require subscriptions?

Both Diffchecker and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Diffchecker and Sensor Tower?

Both Diffchecker and Sensor Tower prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Diffchecker differentiates itself with Supports multi-format comparisons: text, images, PDFs, Excel files, and folders., Desktop apps allow fully offline diffs, ensuring comparisons never leave the user’s computer., and Real-time text diffing, diff merging, dark mode, and export to PDF., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

Keep exploring

Keep exploring

Stay on top of related tools

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.