VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View ETF Action View In Practise Back to Home

Head-to-head

ETF Action vs In Practise comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Watchlist, Backtesting, 13F, Data APIs, and Alerts coverage that In Practise skips.

In Practise includes Transcripts, Playbooks & Case Studies, and Newsletters categories that ETF Action omits.

ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

In Practise is known for: Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration..

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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In Practise

inpractise.com

A research library of executive interviews created for long-term fundamental investors. The free plan (forever free) includes around 40+ interviews per year and a weekly newsletter, while paid membership unlocks the full library, additional research, and integration with podcast apps. The Partner program lets clients commission and publish interviews (with a short exclusivity window) or keep them private; interviews typically cost $500 each.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Extensive library of executive interviews, all conducted by experienced fundamental investors.
Steady cadence of 25+ new interviews and content pieces added each month.
Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.
Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Blogs, and Videos.

Where they differ

ETF Action

Distinct strengths include:

Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

In Practise

Distinct strengths include:

Transcripts

Playbooks & Case Studies

Newsletters

Extensive library of executive interviews, all conducted by experienced fundamental investors.
Steady cadence of 25+ new interviews and content pieces added each month.
Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration.
Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access.

Feature-by-feature breakdown

Attribute	ETF Action	In Practise
Categories Which research workflows each platform targets	Shared: Blogs, Videos Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Watchlist, Backtesting, 13F, Data APIs, Alerts	Shared: Blogs, Videos Unique: Transcripts, Playbooks & Case Studies, Newsletters
Asset types Supported asset classes and universes	ETFs, Stocks	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto). Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models. Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates. Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative). Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows). Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.	Unique Extensive library of executive interviews, all conducted by experienced fundamental investors. Steady cadence of 25+ new interviews and content pieces added each month. Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration. Free plan includes 40+ curated executive interviews per year, along with the weekly newsletter and podcast access. Podcast integration: accounts can be linked to Spotify or accessed through an RSS feed for other players. Every interview page includes a full transcript and downloadable PDF version.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF Action and In Practise both support?

Both platforms cover Blogs, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and In Practise require subscriptions?

Both ETF Action and In Practise keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and In Practise?

Both ETF Action and In Practise prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas In Practise stands out for Extensive library of executive interviews, all conducted by experienced fundamental investors., Steady cadence of 25+ new interviews and content pieces added each month., and Paid membership offers access to hundreds of interviews annually, plus 40–50 original research pieces, a weekly newsletter, and podcast integration..

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