ETF Action adds ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Data Visualizations, Backtesting, 13F, Data APIs, Blogs, and Videos coverage that Zacks (Zacks.com) skips.
VOL. XCIV, NO. 247
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PRICE: 5 CENTS
Monday, October 6, 2025
Head-to-head
ETF Action vs Zacks (Zacks.com) comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Zacks (Zacks.com) includes ETF Screeners, News, Calendar, Scores, Analyst Forecasts, Analyst Price Targets, and Transcripts categories that ETF Action omits.
ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..
Zacks (Zacks.com) is known for: Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages., Style Scores across Value, Growth, and Momentum factors., and Stock, ETF, and mutual fund screeners with hundreds of filters..
Zacks (Zacks.com) offers mobile access, which ETF Action skips.
ETF Action
etfaction.com
Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.
Categories
Platforms
Web
API
Pricing
Free
Subscription
Quick highlights
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
- Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
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Zacks (Zacks.com)
zacks.com
Hands-on review
Equity and fund research platform best known for the Zacks Rank system, Style Scores, and detailed earnings analysis. Free users get access to basic screeners and research pages, while Premium unlocks the full #1 Rank list, Equity Research Reports, and 45+ premium screens. The Earnings ESP filter is exclusive to Premium, and Zacks Ultimate bundles all of the firm’s private portfolios. The mobile app includes subscriber alerts and real-time ECN quotes.
Categories
Platforms
Web
Mobile
Pricing
Free
Subscription
Quick highlights
- Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages.
- Style Scores across Value, Growth, and Momentum factors.
- Stock, ETF, and mutual fund screeners with hundreds of filters.
- Per-ticker pages with analyst forecasts, price targets, and earnings estimates.
- Unique Price-Consensus-EPS Surprise charts that map historical estimate accuracy and surprises.
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Overlap
Shared focus areas
7 overlapsMutual strengths include ETF Overview, ETF Performance, and ETF Holdings plus 4 more areas.
Where they differ
ETF Action
Distinct strengths include:
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
Zacks (Zacks.com)
Distinct strengths include:
- Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages.
- Style Scores across Value, Growth, and Momentum factors.
- Stock, ETF, and mutual fund screeners with hundreds of filters.
- Per-ticker pages with analyst forecasts, price targets, and earnings estimates.
Feature-by-feature breakdown
| Attribute | ETF Action | Zacks (Zacks.com) |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Performance, ETF Holdings, Screeners, Portfolio, Watchlist, Alerts Unique: ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Data Visualizations, Backtesting, 13F, Data APIs, Blogs, Videos | Shared: ETF Overview, ETF Performance, ETF Holdings, Screeners, Portfolio, Watchlist, Alerts Unique: ETF Screeners, News, Calendar, Scores, Analyst Forecasts, Analyst Price Targets, Transcripts |
Asset types Supported asset classes and universes | ETFs, Stocks | Stocks, ETFs, Mutual Funds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, Mobile |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF Action and Zacks (Zacks.com) both support?
Both platforms cover ETF Overview, ETF Performance, ETF Holdings, Screeners, Portfolio, Watchlist, and Alerts workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Action and Zacks (Zacks.com) require subscriptions?
Both ETF Action and Zacks (Zacks.com) keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
Zacks (Zacks.com) ships a dedicated mobile experience, while ETF Action focuses on web or desktop access.
What unique strengths set the two platforms apart?
ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas Zacks (Zacks.com) stands out for Zacks Rank system (#1–#5) and Zacks Industry Rank shown on company pages., Style Scores across Value, Growth, and Momentum factors., and Stock, ETF, and mutual fund screeners with hundreds of filters..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.