VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

Head-to-head

ETF.com vs Finimize comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, IPO, Delisted, and Videos coverage that Finimize skips.

Finimize includes Stock Ideas, and Blogs categories that ETF.com omits.

ETF.com highlights: ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

Finimize is known for: Free daily newsletter that distills global market and investing news into a 3-minute read., Pro subscription unlocks in-depth research reports, insights, “Quick Takes,” advanced investing guides, and monthly analyst Q&A events., and Real-time market data and fundamentals on approximately 20,000 U.S. stocks and ETFs..

Finimize offers mobile access, which ETF.com skips.

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Pulse highlights trending funds based on flows and performance indicators.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Finimize

finimize.com

A consumer-facing investing insights product best known for its quick daily newsletter and app experience. The free tier covers top market stories in minutes, while the Pro subscription adds analyst research, real-time fundamentals for U.S. equities, audio formats, and monthly live Q&A sessions with analysts. Pricing is roughly $200 per year or $29 per month, with localized checkout options. Intraday U.S. pricing and company data are sourced from IEX.

Platforms

Web

Mobile

Pricing

Free

Subscription

Quick highlights

Free daily newsletter that distills global market and investing news into a 3-minute read.
Pro subscription unlocks in-depth research reports, insights, “Quick Takes,” advanced investing guides, and monthly analyst Q&A events.
Real-time market data and fundamentals on approximately 20,000 U.S. stocks and ETFs.
Built-in audio mode (“Listen”) for most articles on web and mobile.
Intraday pricing and U.S. company data on Markets pages are provided by IEX.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Overlap

Shared focus areas

3 overlaps

Mutual strengths include News, Education, and Newsletters.

Where they differ

ETF.com

Distinct strengths include:

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Finimize

Distinct strengths include:

Stock Ideas

Blogs

Free daily newsletter that distills global market and investing news into a 3-minute read.
Pro subscription unlocks in-depth research reports, insights, “Quick Takes,” advanced investing guides, and monthly analyst Q&A events.
Real-time market data and fundamentals on approximately 20,000 U.S. stocks and ETFs.
Built-in audio mode (“Listen”) for most articles on web and mobile.

Feature-by-feature breakdown

Attribute	ETF.com	Finimize
Categories Which research workflows each platform targets	Shared: News, Education, Newsletters Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, IPO, Delisted, Videos	Shared: News, Education, Newsletters Unique: Stock Ideas, Blogs
Asset types Supported asset classes and universes	ETFs	Stocks, ETFs, Cryptos, Commodities, Currencies, Bonds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, Mobile
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account. ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics. Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period. Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it. ETF Pulse highlights trending funds based on flows and performance indicators. Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.	Unique Free daily newsletter that distills global market and investing news into a 3-minute read. Pro subscription unlocks in-depth research reports, insights, “Quick Takes,” advanced investing guides, and monthly analyst Q&A events. Real-time market data and fundamentals on approximately 20,000 U.S. stocks and ETFs. Built-in audio mode (“Listen”) for most articles on web and mobile. Intraday pricing and U.S. company data on Markets pages are provided by IEX. Pricing: around $200 annually (includes a 7-day free trial) or $29 monthly, subject to local variations.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF.com and Finimize both support?

Both platforms cover News, Education, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and Finimize require subscriptions?

Both ETF.com and Finimize keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Finimize ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas Finimize stands out for Free daily newsletter that distills global market and investing news into a 3-minute read., Pro subscription unlocks in-depth research reports, insights, “Quick Takes,” advanced investing guides, and monthly analyst Q&A events., and Real-time market data and fundamentals on approximately 20,000 U.S. stocks and ETFs..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.