ETF Research Center vs Google Finance comparison

Both platforms cover ETF Overview, ETF Holdings, Portfolio, Watchlist, and Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.

Both ETF Research Center and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Both ETF Research Center and Google Finance prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

ETF Research Center differentiates itself with Equity Power Screener to filter ETFs by performance, technical indicators (beta, volatility, RSI), fundamentals, valuations, and ratings (advanced criteria gated to premium plans)., Fund Finder with multi-tab views across general, equity, and fixed income metrics; many criteria reserved for Individual and Professional tiers., and Fund Overlap tool showing pairwise overlap of holdings and top differences, plus a Portfolio Builder that generates overlap matrices against benchmarks., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..