Euromonitor (Passport) adds Data APIs coverage that MarketXLS skips.
VOL. XCIV, NO. 247
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Sunday, October 5, 2025
Head-to-head
Euromonitor (Passport) vs MarketXLS comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
MarketXLS includes Sheets / Excel Add-ins, Broker Connectors, Screeners, Options & Derivatives, Options, Options P&L, Monte Carlo, Risk Metrics (VaR/ES/Drawdown), Portfolio, Watchlist, Correlation, Financials, ETF Overview, ETF Holdings, ETF Fundamentals, Which ETF includes this Stock?, and Blogs categories that Euromonitor (Passport) omits.
Euromonitor (Passport) highlights: Comprehensive Passport database covering global industries, economies, and consumer markets., Official APIs for subscribers, including Passport Stats (statistical data), Passport Insights (report metadata and downloads), and Via API., and REST-style API with OAuth 2.0 authentication for secure access to subscription data..
MarketXLS is known for: Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users., Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year., and Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter..
Euromonitor (Passport)
euromonitor.com
Passport is Euromonitor’s global subscription database for industries, economies, and consumers. Subscribers can access content for a 12-month term, with official APIs available for structured delivery. Individual reports can also be purchased separately. Downloads are offered in Excel, PDF, and in some cases PowerPoint.
Platforms
Pricing
Quick highlights
- Comprehensive Passport database covering global industries, economies, and consumer markets.
- Official APIs for subscribers, including Passport Stats (statistical data), Passport Insights (report metadata and downloads), and Via API.
- REST-style API with OAuth 2.0 authentication for secure access to subscription data.
- Datasets currently cover Market Sizes, Company and Brand Shares, and additional statistical categories.
- Macroeconomic coverage spans inflation rates, labor markets, global trade patterns, and more to support strategic planning and investment decisions.
Community votes (overall)
MarketXLS
marketxls.com
Excel‑first market data & analytics add‑in with 1,000+ functions. Default data is 15‑min delayed (QuoteMedia); real‑time streams and intraday history available with data add‑ons. Web screener, ETF database/overlap tools, options chains & Greeks, and portfolio templates (incl. Efficient Frontier). Direct order‑ticket functions for Thinkorswim, Tradier, Orion, plus IBKR integration via TWS API. No public data API for redistribution; personal use license.
Categories
Platforms
Pricing
Quick highlights
- Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users.
- Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year.
- Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter.
- Portfolio & research templates: Efficient Frontier, correlation/volatility/drawdowns, fundamentals and historical statements via hf_* functions.
- Web screener with hundreds of metrics; stock ranks (Value/Quality/Technical); spreadsheet builder to generate ready‑made workbooks.
Community votes (overall)
Shared focus areas
4 overlapsMutual strengths include GDP, Inflation Rates, and Unemployment Rates plus 1 more area.
Where they differ
Euromonitor (Passport)
Distinct strengths include:
- Comprehensive Passport database covering global industries, economies, and consumer markets.
- Official APIs for subscribers, including Passport Stats (statistical data), Passport Insights (report metadata and downloads), and Via API.
- REST-style API with OAuth 2.0 authentication for secure access to subscription data.
- Datasets currently cover Market Sizes, Company and Brand Shares, and additional statistical categories.
MarketXLS
Distinct strengths include:
- Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users.
- Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year.
- Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter.
- Portfolio & research templates: Efficient Frontier, correlation/volatility/drawdowns, fundamentals and historical statements via hf_* functions.
Feature-by-feature breakdown
Attribute | Euromonitor (Passport) | MarketXLS |
---|---|---|
Categories Which research workflows each platform targets | Shared: GDP, Inflation Rates, Unemployment Rates, Interest Rates Unique: Data APIs | Shared: GDP, Inflation Rates, Unemployment Rates, Interest Rates Unique: Sheets / Excel Add-ins, Broker Connectors, Screeners, Options & Derivatives, Options, Options P&L, Monte Carlo, Risk Metrics (VaR/ES/Drawdown), Portfolio, Watchlist, Correlation, Financials, ETF Overview, ETF Holdings, ETF Fundamentals, Which ETF includes this Stock?, Blogs |
Asset types Supported asset classes and universes | Other | Stocks, ETFs, Options, Mutual Funds, Currencies, Futures, Cryptos |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Desktop, Web |
Pricing High-level pricing models | Subscription, One-time | Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Euromonitor (Passport) and MarketXLS both support?
Both platforms cover GDP, Inflation Rates, Unemployment Rates, and Interest Rates workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Euromonitor (Passport) and MarketXLS require subscriptions?
Neither platform maintains a free tier. Budget for a subscription to unlock the research coverage highlighted in this comparison.
How can you access Euromonitor (Passport) and MarketXLS?
Both Euromonitor (Passport) and MarketXLS prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Euromonitor (Passport) differentiates itself with Comprehensive Passport database covering global industries, economies, and consumer markets., Official APIs for subscribers, including Passport Stats (statistical data), Passport Insights (report metadata and downloads), and Via API., and REST-style API with OAuth 2.0 authentication for secure access to subscription data., whereas MarketXLS stands out for Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users., Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year., and Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.