★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
Koyfin vs MarketWatch
Pick Koyfin if
Koyfin
Free • From $39/mo · Web · Mobile
- You care about ETF screeners, custom dashboards, and correlation, things MarketWatch doesn't offer
Pick MarketWatch if
MarketWatch
Free • From $2.17/mo · Web · Mobile
- You want the cheaper way in: plans start at $2.17/mo instead of $39/mo
- You care about paper trading, options, and insider data, things Koyfin doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
Koyfin and MarketWatch cover a lot of the same ground (11 shared categories, including screeners, data visualizations, and watchlist), so for the basics you won't go far wrong with either. Koyfin simply does more: 20 categories to MarketWatch's 17, including ETF screeners, custom dashboards, and correlation. MarketWatch counters by starting cheaper at $2.17/mo.
What readers say
Koyfin
Vote once to reveal the community verdict.
MarketWatch
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- MarketWatch$2.17/mo vs $39/mo
- Broader coverage
- Koyfin20 vs 17 categories
- Broker sync
- Koyfin
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $39/mo | Free • From $2.17/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 24 limits: Free: watchlists: 2, Free: screens: 2 +22 more | 3 limits: MarketWatch Digital: intro offer: $0.50/week for 1 year; billed as $2 every 4 weeks, MarketWatch Digital: standard rate: $5/week after intro period +1 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | Yes | No |
Integrations | Schwab, Altruist +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +6 more | — |
Categories covered | 20 | 17 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time, 15-min Delayed, and End of Day and Adjustments: TotalReturn | 5 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +3 more |
Data partners | 6 partners: S&P Global Market Intelligence, Morningstar +4 more | — |
Capabilities | 7 signals: Universe builder, Broker sync +5 more | Yield curves |
Security | 4 signals: SOC2, Data residency: US +2 more | — |
| Try it | Visit Koyfin | Visit MarketWatch |
Where each one shines
What Koyfin and MarketWatch each do best.ShowHide
Where each one shines
What Koyfin and MarketWatch each do best.What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
What MarketWatch does best
- Monitoring stock market news, market analysis, newsletters, and Dow Jones/MarketWatch coverage across equities, funds, options, futures, commodities, currencies, crypto, and rates.
- Quote pages, multi-quote lookup, stock and market screeners, mutual-fund research, ETF pages, fund comparisons, and basic company financial views.
- Tools for building free account-based watchlists that sync across web and mobile apps with customizable price and news alerts.
- Tracking events with calendars for U.S. economic releases, corporate earnings, IPOs, and options-expiration dates.
- BigCharts for advanced charting, multiple timeframes, and technical overlays, while accounting for delayed intraday data.
Every detail we compared
Every tracked attribute for Koyfin and MarketWatch, side by side.ShowHide
Every detail we compared
Every tracked attribute for Koyfin and MarketWatch, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End FundsBondsCurrenciesCommoditiesFutures+1 more | StocksETFsMutual FundsOptionsFuturesCommoditiesCurrenciesCryptos+1 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsAnalystsAsset ManagersFinancial AdvisorsRIAs / Wealth FirmsStudents/Researchers | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | MinuteEOD |
Data partners | S&P Global Market IntelligenceMorningstarFREDTrading EconomicsTrueFXPolygon.io | Not specified |
| Access & integrations | ||
Import methods | ManualCSVCustodian | Not specified |
Integrations | SchwabAltruistTradePMRInteractive BrokersBlack DiamondOrionFidelityAddepar | Not specified |
Export formats | CSVImagePDF | CSV |
| Plans & trust | ||
Security & compliance | SOC2Data residency: USEncryption at restEncryption in transit | Not specified |
Capability signals | Universe builderBroker syncYield curvesAI summaries: TranscriptsHouseholdingModel portfoliosClient reporting | Yield curves |
Vendor & support | Koyfin, Inc.Country: United StatesFounded 2016Support: Email | MarketWatch, Inc. (Dow Jones)Country: United StatesFounded 1997Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Freewatchlists: 2 · screens: 2 · +5 more | Free |
| Entry paid plan | $39/mo“Plus”financials years: 10 · estimates years: 10 · +5 more | $2.17/mo“MarketWatch Digital”intro offer: $0.50/week for 1 year; billed as $2 every 4 weeks · standard rate: $5/week after intro period |
| Tier 2 | $79/mo“Premium”alerts: 500 · custom securities: Unlimited | $4/mo“Student”eligibility: Student offer page |
| Tier 3 | $209/mo“Advisor Core”alerts: 500 · reports per month: 10 · +2 more | — |
| Top plan | $299/mo“Advisor Pro”alerts: 500 · reports per month: 200 · +2 more | — |
| Custom / enterprise | Contact sales“Teams” | — |
Questions we keep getting
What's the difference between Koyfin and MarketWatch?
Koyfin leans toward screeners, ETF screeners, and data visualizations, while MarketWatch puts more weight on news, alerts, and calendar. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
How much do Koyfin and MarketWatch cost?
Good news: both Koyfin and MarketWatch have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose Koyfin or MarketWatch?
It depends on what you're after. Pick Koyfin if ETF screeners and custom dashboards matter to you; go with MarketWatch if you'd rather have paper trading and options. And if you only need the basics both share, let price decide.
What asset classes do Koyfin and MarketWatch cover?
Both cover stocks, ETFs, mutual funds, and bonds. Koyfin also handles closed-end funds. MarketWatch adds options on top.
Do Koyfin and MarketWatch offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from Koyfin and MarketWatch?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can Koyfin or MarketWatch connect to my broker?
Koyfin syncs with brokers automatically. With MarketWatch, you're entering holdings by hand or importing files.
Which has a better stock screener: Koyfin or MarketWatch?
Both Koyfin and MarketWatch include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Koyfin or MarketWatch?
Koyfin handles portfolio tracking. MarketWatch is really a research tool; you'd track your portfolio elsewhere.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.