★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
Koyfin vs MarketWatch
Koyfin
Best for ETF screeners and custom dashboards
Free • From $39/mo
MarketWatch
Best for paper trading and options
Free • From $19.99/mo
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The verdict
The bottom line
Koyfin and MarketWatch cover a lot of the same ground (11 shared categories, including screeners, data visualizations, and watchlist), so for the basics you won't go far wrong with either. The real difference is focus: only Koyfin gives you ETF screeners and custom dashboards, and only MarketWatch gives you paper trading and options.
Key differences at a glance
- Cheaper paid plan
- MarketWatch$19.99/mo vs $39/mo
- Broker sync
- Koyfin
- Free plan
- Both
Choose
Koyfin if…
- You care about ETF screeners, custom dashboards, and correlation, things MarketWatch doesn't offer
Choose
MarketWatch if…
- You want the cheaper way in: plans start at $19.99/mo instead of $39/mo
- You care about paper trading, options, and insider data, things Koyfin doesn't offer
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $39/mo | Free • From $19.99/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 18 limits: Free: watchlists: 2, Free: screens: 2 +16 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | Yes | No |
Integrations | Schwab, Altruist +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +6 more | — |
Categories covered | 19 | 17 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time and Adjustments: TotalReturn | 5 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +3 more |
Data partners | 6 partners: S&P Global Market Intelligence, Morningstar +4 more | — |
Capabilities | 7 signals: Universe builder, Broker sync +5 more | Yield curves |
Security | Data residency: US | — |
| Try it | Visit Koyfin | Visit MarketWatch |
Standout features
What Koyfin does best
- Web platform plus iOS & Android mobile apps; watchlists/portfolios sync with the web app.
- Multi-asset coverage spanning global equities and multiple macro/market datasets (e.g., ETFs, bond yields/curves, FX, commodities, crypto), with news and transcripts.
- Advanced graphing with 100+ indicators/series (fundamentals, technicals, valuation, estimates/ratings), templates, total-return charts, scatter charts, and share/embed + downloads.
- Financial Analysis pages: highlights from income/balance sheet/cash-flow plus customizable Financial Analysis templates (paid tiers).
- Alerts for price/valuation/technical signals and for news/filings/transcripts; notifications on desktop, email, and mobile push.
What MarketWatch does best
- Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools.
- Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts.
- Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates.
- BigCharts advanced charting platform with multiple timeframes (intraday to monthly) and technical overlays; intraday data typically delayed 15 minutes.
- Options coverage with full chains per symbol and an expiration calendar.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End FundsBondsCurrenciesCommoditiesFutures+1 more | StocksETFsMutual FundsOptionsFuturesCommoditiesCurrenciesCryptos+1 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsAnalystsAsset ManagersFinancial AdvisorsRIAs / Wealth FirmsStudents/Researchers | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | MinuteEOD |
Data partners | S&P Global Market IntelligenceMorningstarFREDTrading EconomicsTrueFXPolygon.io | Not specified |
| Access & integrations | ||
Import methods | ManualCSVCustodian | Not specified |
Integrations | SchwabAltruistTradePMRInteractive BrokersBlack DiamondOrionFidelityAddepar | Not specified |
Export formats | ImagePDF | CSV |
| Plans & trust | ||
Security & compliance | Data residency: US | Not specified |
Capability signals | Universe builderBroker syncYield curvesAI summaries: TranscriptsHouseholdingModel portfoliosClient reporting | Yield curves |
Vendor & support | Koyfin, Inc.Country: United StatesFounded 2016Support: Email | MarketWatch, Inc. (Dow Jones)Country: United StatesFounded 1997Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$39/mo
Starting price
Plans & pricing
- watchlists: 2
- screens: 2
- +3 more
- financials years: 10
- estimates years: 10
- +4 more
- custom securities: Unlimited
- reports per month: 10
- custodian integrations: 1
- +1 more
- reports per month: 200
- custodian integrations: Multiple
- +1 more
$19.99/mo
Lower starting price
Plans & pricing
Coverage overlap
Shared categories
11Where the two tools cover the same ground.
Koyfin strengths
8What you only get with Koyfin.
MarketWatch strengths
6What you only get with MarketWatch.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Frequently Asked Questions
What's the difference between Koyfin and MarketWatch?
Koyfin leans toward screeners, ETF screeners, and data visualizations, while MarketWatch puts more weight on news, alerts, and calendar. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
How much do Koyfin and MarketWatch cost?
Good news: both Koyfin and MarketWatch have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose Koyfin or MarketWatch?
It depends on what you're after. Pick Koyfin if ETF screeners and custom dashboards matter to you; go with MarketWatch if you'd rather have paper trading and options. And if you only need the basics both share, let price decide.
What asset classes do Koyfin and MarketWatch cover?
Both cover stocks, ETFs, mutual funds, and bonds. Koyfin also handles closed-end funds. MarketWatch adds options on top.
Do Koyfin and MarketWatch offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from Koyfin and MarketWatch?
MarketWatch exports to CSV. Koyfin is stingier about getting data out.
Can Koyfin or MarketWatch connect to my broker?
Koyfin syncs with brokers automatically. With MarketWatch, you're entering holdings by hand or importing files.
Which has a better stock screener: Koyfin or MarketWatch?
Both Koyfin and MarketWatch include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Koyfin or MarketWatch?
Koyfin handles portfolio tracking. MarketWatch is really a research tool; you'd track your portfolio elsewhere.
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.