Tool Comparison
Koyfin vs MarketWatch
- Paid from
- $39/mo
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want ETF screeners, custom dashboards, and correlation.
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web, Mobile
Best if
- You want paper trading, options, and insider data.
Pick Koyfin if
Koyfin
Free • From $468/yr · Web · Mobile
- You want ETF screeners, custom dashboards, and correlation.
Pick MarketWatch if
MarketWatch
Free • Paid plans available · Web · Mobile
- You want paper trading, options, and insider data.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Koyfin and MarketWatch cover a lot of the same ground (11 shared categories, including screeners, data visualizations, and watchlist), so for the basics you won't go far wrong with either. Koyfin simply does more: 20 categories to MarketWatch's 17, including ETF screeners, custom dashboards, and correlation. MarketWatch counters by being completely free.
What readers say
Koyfin
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MarketWatch
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Key differences at a glance
- Broker sync
- Koyfin
- Broader coverage
- Koyfin20 vs 17 categories
- Free plan
- Both
What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
What MarketWatch does best
- Read market news and analysis covering equities, funds, options, futures, commodities, currencies, crypto, and rates.
- Quote pages, multi-quote lookup, stock and market screeners, mutual-fund research, ETF pages, fund comparisons, and basic company financial views.
- Tools for building free account-based watchlists that sync across web and mobile apps with customizable price and news alerts.
- Tracking events with calendars for U.S. economic releases, corporate earnings, IPOs, and options-expiration dates.
- BigCharts supports multiple timeframes and technical overlays.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $468/yr | Free • Paid plans available |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | 24 limits: Free: watchlists: 2, Free: screens: 2 +22 more | MarketWatch Digital: standard rate: $5/week after intro period and Student: eligibility: Student verification required; current price not publicly confirmed |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | Yes |
API access | No | No |
Broker sync | Yes | No |
Integrations | Schwab, Altruist +6 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +6 more | — |
Categories covered | 20 | 17 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America, Europe, APAC, LatAm, Middle East, Africa |
| Data & capabilities | ||
Data quality | Latency: Real-time, 15-min Delayed, and End of Day and Adjustments: TotalReturn | 5 signals: Latency: Real-time, 15-min Delayed, and End of Day, Granularity: Minute and EOD +3 more |
Data partners | 6 partners: S&P Global Market Intelligence, Morningstar +4 more | — |
Capabilities | 7 signals: Universe builder, Broker sync +5 more | Yield curves |
Security | 4 signals: SOC2, Data residency: US +2 more | — |
| Try it | Visit Koyfin | Visit MarketWatch |
Standout features
The best features of Koyfin and MarketWatch.ShowHide
Standout features
What Koyfin does best
- Tools for building customizable dashboards, watchlists, charts, and market monitors across global equities, ETFs, funds, fixed income, FX, commodities, crypto, indices, and economics.
- Screening for more than 100,000 global securities with thousands of criteria, with stock and ETF screening on paid plans and mutual-fund screening in Advisor tiers.
- Advanced charts with technical indicators, fundamentals, valuation measures, analyst estimates, price targets, templates, sharing, and downloads where vendor licenses allow.
- Research coverage for companies with financial analysis pages, customizable financial templates, news, filings, transcripts, analyst data, short interest, and AI transcript summaries on paid plans.
- Tracking portfolios with grouping, notes, summary rows, alerts, custom data series, uploaded CSV price history, and mobile portfolio monitoring.
What MarketWatch does best
- Read market news and analysis covering equities, funds, options, futures, commodities, currencies, crypto, and rates.
- Quote pages, multi-quote lookup, stock and market screeners, mutual-fund research, ETF pages, fund comparisons, and basic company financial views.
- Tools for building free account-based watchlists that sync across web and mobile apps with customizable price and news alerts.
- Tracking events with calendars for U.S. economic releases, corporate earnings, IPOs, and options-expiration dates.
- BigCharts supports multiple timeframes and technical overlays.
All details
Every attribute we track for Koyfin and MarketWatch.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsClosed-End FundsBondsCurrenciesCommoditiesFutures+1 more | StocksETFsMutual FundsOptionsFuturesCommoditiesCurrenciesCryptos+1 more |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailInstitutional InvestorsAnalystsAsset ManagersFinancial AdvisorsRIAs / Wealth FirmsStudents/Researchers | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North AmericaEuropeAPACLatAmMiddle EastAfrica |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Real-time15-min DelayedEnd of Day | Real-time15-min DelayedEnd of Day |
Data granularity | Not specified | MinuteEOD |
Data partners | S&P Global Market IntelligenceMorningstarFREDTrading EconomicsTrueFXPolygon.io | Not specified |
| Access & integrations | ||
Import methods | ManualCSVCustodian | Not specified |
Integrations | SchwabAltruistTradePMRInteractive BrokersBlack DiamondOrionFidelityAddepar | Not specified |
Export formats | CSVImagePDF | CSV |
| Plans & trust | ||
Security & compliance | SOC2Data residency: USEncryption at restEncryption in transit | Not specified |
Capability signals | Universe builderBroker syncYield curvesAI summaries: TranscriptsHouseholdingModel portfoliosClient reporting | Yield curves |
Vendor & support | Koyfin, Inc.Country: United StatesFounded 2016Support: Email | MarketWatch, Inc. (Dow Jones)Country: United StatesFounded 1997Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Freewatchlists: 2 · screens: 2 · +5 more | Free |
| Entry paid plan | $468/yr≈ $39/mo“Plus”financials years: 10 · estimates years: 10 · +5 more | Subscription“MarketWatch Digital”standard rate: $5/week after intro period |
| Tier 2 | $948/yr≈ $79/mo“Premium”alerts: 500 · custom securities: Unlimited | Subscription“Student”eligibility: Student verification required; current price not publicly confirmed |
| Tier 3 | $2508/yr≈ $209/mo“Advisor Core”alerts: 500 · reports per month: 10 · +2 more | — |
| Top plan | $3588/yr≈ $299/mo“Advisor Pro”alerts: 500 · reports per month: 200 · +2 more | — |
| Custom / enterprise | Contact sales“Teams” | — |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between Koyfin and MarketWatch?
Koyfin leans toward screeners, ETF screeners, and data visualizations, while MarketWatch puts more weight on news, alerts, and calendar. They overlap in 11 categories, so for most people it comes down to workflow preference and price.
How much do Koyfin and MarketWatch cost?
Good news: both Koyfin and MarketWatch have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose Koyfin or MarketWatch?
It depends on what you're after. Pick Koyfin if ETF screeners and custom dashboards matter to you; go with MarketWatch if you'd rather have paper trading and options. And if you only need the basics both share, let price decide.
What asset classes do Koyfin and MarketWatch cover?
Both cover stocks, ETFs, mutual funds, and bonds. Koyfin also handles closed-end funds. MarketWatch adds options on top.
Do Koyfin and MarketWatch offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Can I export data from Koyfin and MarketWatch?
Yes, both export to spreadsheets (CSV), which is handy if you like running your own numbers.
Can Koyfin or MarketWatch connect to my broker?
Koyfin syncs with brokers automatically. With MarketWatch, you're entering holdings by hand or importing files.
Which has a better stock screener: Koyfin or MarketWatch?
Both Koyfin and MarketWatch include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with Koyfin or MarketWatch?
Koyfin handles portfolio tracking. MarketWatch is really a research tool; you'd track your portfolio elsewhere.
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.