VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Thursday, October 30, 2025

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Tool Comparison

MSN Money vs Sure Dividend comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

MSN Money adds News, Calendar, Watchlist, ETF Overview, Fund Performance, and Retirement Calculator coverage that Sure Dividend skips.

Sure Dividend includes Stock Ideas, Valuation Models, Newsletters, and Blogs categories that MSN Money omits.

MSN Money has a free tier, while Sure Dividend requires a paid plan.

MSN Money ships a mobile app. Sure Dividend is web/desktop only.

In depth comparison

MSN Money logo

MSN Money

msn.com

Hands-on review

Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.

Platforms

WebMobileDesktop

Pricing

Free

Quick highlights

  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
  • Earnings calendar and estimates sourced from Zacks Investment Research.

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Sure Dividend logo

Sure Dividend

suredividend.com

Sure Dividend is a dividend-focused research publisher offering a range of newsletters and its flagship Sure Analysis Research Database. The service caters to long-term, income-oriented investors with tools for stock ideas, valuation, and ranking. Newsletters provide monthly top-10 lists across different themes, while Sure Analysis adds quarterly research reports, a daily-updated ranking spreadsheet, and weekly email updates. Subscriptions are available monthly, annually, or via lifetime access, with refund and free-trial terms depending on the plan.

Platforms

Web

Pricing

SubscriptionOne-time

Quick highlights

  • Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
  • Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
  • Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
  • Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
  • Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.

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Where they differ

MSN Money

Distinct strengths include:

NewsCalendarWatchlistETF OverviewFund PerformanceRetirement Calculator
  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.

Sure Dividend

Distinct strengths include:

Stock IdeasValuation ModelsNewslettersBlogs
  • Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
  • Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
  • Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
  • Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.

Feature-by-feature breakdown

AttributeMSN MoneySure Dividend
Categories

Which research workflows each platform targets

Shared: Financials, Scores

Unique: News, Calendar, Watchlist, ETF Overview, Fund Performance, Retirement Calculator

Shared: Financials, Scores

Unique: Stock Ideas, Valuation Models, Newsletters, Blogs

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Commodities, Currencies

Stocks

Experience levels

Who each product is built for

Beginner, Intermediate

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop

Web

Pricing

High-level pricing models

Free

Subscription, One-time

Key features

Core capabilities called out by each vendor

Unique

  • Free finance news aggregation from thousands of publishers in an ad-supported environment.
  • Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
  • Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
  • Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
  • Earnings calendar and estimates sourced from Zacks Investment Research.
  • Mobile apps extend functionality: Android offers calculators for mortgages, currency conversion, tips, and retirement planning, while iOS supports stock tracking and watchlists.

Unique

  • Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
  • Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
  • Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
  • Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
  • Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.
  • Free downloadable Excel spreadsheets for popular dividend lists (e.g., Dividend Aristocrats, MLPs), updated daily.
Tested

Verified by hands-on testing inside Find My Moat

Yes

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do MSN Money and Sure Dividend both support?

Both platforms cover Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

MSN Money offers a free entry point, while Sure Dividend requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

MSN Money ships a dedicated mobile experience, while Sure Dividend focuses on web or desktop access.

What unique strengths set the two platforms apart?

MSN Money differentiates itself with Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays., whereas Sure Dividend stands out for Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

Keep exploring

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Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.