★ FOUNDING SPONSOR PROGRAM ★
VOL. XCIV, NO. 247
For investing-tool makers and financial brands
Own the moment investors choose their next tool
Every day, investors land on our comparison and alternatives pages to decide what to try and what to pay for. A Founding Sponsor slot puts your product in the middle of that decision, as the only ad on the page, for one flat monthly rate.
Claim a founding slotsupport@findmymoat.com · replies within 24 hours · live within 48 hours of approval
$7 to $25
what Google charges per click for investing-tool keywords
7,000+
investors browsing the directory every month
600+
comparison and alternatives pages indexed in Google
1 of 4
sponsor slots on the entire site, one advertiser each
Click prices from June 2026 US keyword data for terms like portfolio tracker, stock alerts, and portfolio management software.
The math advertisers actually care about
What you do today
You bid on investing keywords against every broker and fintech with a bigger budget, pay $7 to $25 every single click, restart the meter every month, and spend hours babysitting campaigns that reach people who may not even be comparing tools yet.
What a sponsor slot does instead
One flat rate buys every impression and every click your slot produces for the month, on pages where readers are already mid-decision. The clicks do not stop when a budget runs out, and the only work you do is approve a draft we write for you.
Everything a founding slot includes
The only ad on the page
One advertiser per slot, sitewide. No ad networks, no programmatic clutter, no rotating banners. When you own a slot, every reader of that placement sees you and only you.
Your ad, written for you
Send us your URL and we draft the headline, blurb, and call to action in the site's editorial voice. You approve before anything goes live, and creative swaps are free, unlimited.
Live within 48 hours
No auction, no learning phase, no campaign setup. You approve the creative, we flip the switch, and your ad is in front of investors this week.
Honest numbers, every month
A plain report of your impressions and clicks, unsampled, straight from our first-party analytics. No black box, no vanity metrics.
Flat rate, monthly or quarterly
One flat price per term, unlimited clicks. Book a month or a quarter at a time, renew if the numbers work, step away at term end if they do not. No long contracts.
A placement that fits the page
Your ad is styled like the rest of the site, clearly labeled as sponsored, and placed mid-content where readers actually look. It earns attention instead of fighting banner blindness.
The four placements
Comparison pages
/vs/[tool]-vs-[tool]
Our highest-traffic template. Readers are actively deciding between two products, often minutes away from a signup. Your ad sits in the middle of that decision.
Alternatives pages
/alternatives/[tool]
Visitors here have already decided to switch tools. If your product is the alternative, this is the exact moment to show up.
Tool profiles
/tools/[tool]
Deep-dive pages where readers evaluate a single product's pricing, features, and fit.
Homepage
/
The front page of the directory, seen by browsers and returning readers exploring the full catalog.
The Google Ads math guarantee
At the end of your first month, value your clicks at whatever you normally pay Google per click. If that total comes in under what you paid for the slot, your second month is free. You either beat your current ad economics or you do not pay again.
How it works
Email us your product and the slot you want. We only accept tools we would show our own readers, which is exactly why the placement carries weight.
We send the founding rate card and a draft ad written from your own site. You edit or approve, nothing runs without your sign-off.
Your ad goes live within 48 hours, sitewide on your slot. Every month you get the raw impression and click numbers, creative swaps are free, and you decide at each term end whether to renew.
★ Four slots. One advertiser each. ★
When a slot is taken, it is gone until that sponsor leaves
Founding sponsors get first claim on the comparison-page placement, the busiest inventory on the site, and first right to renew at term end. Tell us about your product and we will reply within a day.
Email support@findmymoat.comCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.