VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Saturday, November 8, 2025

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Tool Comparison

Bridgewater Associates vs Sure Dividend comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Bridgewater Associates adds Wealth Management, Videos, and Performance During Crisis coverage that Sure Dividend skips.

Sure Dividend includes Stock Ideas, Valuation Models, Financials, and Scores categories that Bridgewater Associates omits.

Bridgewater Associates has a free tier, while Sure Dividend requires a paid plan.

In depth comparison

Bridgewater Associates

bridgewater.com

One of the world’s largest hedge fund managers, serving only institutional clients such as pensions, sovereign wealth funds, and central banks. Bridgewater does not offer investments to the public. Its public site hosts free research and insights — including Daily Observations, whitepapers, and videos — alongside commentary on economic themes like debt cycles and monetary policy. Core investment strategies include Pure Alpha and All Weather (risk-parity).

Platforms

Web

Pricing

OtherFree

Quick highlights

Global institutional asset manager serving sovereign wealth funds, central banks, pensions, insurers, endowments, and foundations.
Investments are not available to retail investors; the public website is informational only.
Flagship strategies: Pure Alpha (active macro, launched 1991) and All Weather (risk-parity, designed to balance exposures across economic environments).
Research & Insights section offers Daily Observations, downloadable whitepapers, videos, and podcasts. Topics range from monetary policy to gold, inflation, and debt crises. Email signup is available.
Sustainability disclosures note that while Pure Alpha and All Weather do not have explicit impact or net-zero mandates, the firm publishes separate sustainability research and reports.

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Sure Dividend

suredividend.com

Sure Dividend is a dividend-focused research publisher offering a range of newsletters and its flagship Sure Analysis Research Database. The service caters to long-term, income-oriented investors with tools for stock ideas, valuation, and ranking. Newsletters provide monthly top-10 lists across different themes, while Sure Analysis adds quarterly research reports, a daily-updated ranking spreadsheet, and weekly email updates. Subscriptions are available monthly, annually, or via lifetime access, with refund and free-trial terms depending on the plan.

Platforms

Web

Pricing

SubscriptionOne-time

Quick highlights

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.

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Where they differ

Bridgewater Associates

Distinct strengths include:

Wealth Management Videos Performance During Crisis

Global institutional asset manager serving sovereign wealth funds, central banks, pensions, insurers, endowments, and foundations.
Investments are not available to retail investors; the public website is informational only.
Flagship strategies: Pure Alpha (active macro, launched 1991) and All Weather (risk-parity, designed to balance exposures across economic environments).
Research & Insights section offers Daily Observations, downloadable whitepapers, videos, and podcasts. Topics range from monetary policy to gold, inflation, and debt crises. Email signup is available.

Sure Dividend

Distinct strengths include:

Stock Ideas Valuation Models Financials Scores

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.

Feature-by-feature breakdown

Attribute	Bridgewater Associates	Sure Dividend
Categories Which research workflows each platform targets	Shared: Blogs, Newsletters Unique: Wealth Management, Videos, Performance During Crisis	Shared: Blogs, Newsletters Unique: Stock Ideas, Valuation Models, Financials, Scores
Asset types Supported asset classes and universes	Hedge Funds	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Other, Free	Subscription, One-time
Key features Core capabilities called out by each vendor	Unique Global institutional asset manager serving sovereign wealth funds, central banks, pensions, insurers, endowments, and foundations. Investments are not available to retail investors; the public website is informational only. Flagship strategies: Pure Alpha (active macro, launched 1991) and All Weather (risk-parity, designed to balance exposures across economic environments). Research & Insights section offers Daily Observations, downloadable whitepapers, videos, and podcasts. Topics range from monetary policy to gold, inflation, and debt crises. Email signup is available. Sustainability disclosures note that while Pure Alpha and All Weather do not have explicit impact or net-zero mandates, the firm publishes separate sustainability research and reports. Founded in 1975 by Ray Dalio. Headquarters in Westport, Connecticut, with additional offices in New York, Shanghai, and Singapore.	Unique Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus. Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly. Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters. Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window. Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available. Free downloadable Excel spreadsheets for popular dividend lists (e.g., Dividend Aristocrats, MLPs), updated daily.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Bridgewater Associates and Sure Dividend both support?

Both platforms cover Blogs, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Bridgewater Associates offers a free entry point, while Sure Dividend requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Bridgewater Associates and Sure Dividend?

Both Bridgewater Associates and Sure Dividend prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Bridgewater Associates differentiates itself with Global institutional asset manager serving sovereign wealth funds, central banks, pensions, insurers, endowments, and foundations., Investments are not available to retail investors; the public website is informational only., and Flagship strategies: Pure Alpha (active macro, launched 1991) and All Weather (risk-parity, designed to balance exposures across economic environments)., whereas Sure Dividend stands out for Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

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