CB Insights adds Screeners, Acquisitions, Newsletters, and AI coverage that Similarweb skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Tuesday, November 11, 2025
Tool Comparison
CB Insights vs Similarweb comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Similarweb includes App & Website Traffic, and APIs & SDKs categories that CB Insights omits.
Similarweb keeps a free entry point that CB Insights lacks.
CB Insights ships a mobile app. Similarweb is web/desktop only.
In depth comparison
CB Insights
cbinsights.com
An enterprise-grade market intelligence platform covering both private and public companies. CB Insights combines company profiles, deal tracking, and predictive scoring with AI-powered search and visual analytics. APIs and enterprise integrations (Salesforce, Excel, Snowflake, Microsoft 365 Copilot) are available on paid plans. A 10-day free trial is offered for new users.
Platforms
WebMobileAPI
Pricing
Subscription
Quick highlights
- Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
- APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
- Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
- Salesforce integration to embed company and investor insights into CRM workflows.
- Microsoft 365 Copilot Graph Connector to surface CB Insights data directly inside Copilot experiences.
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Similarweb
similarweb.com
Hands-on review
Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.
Platforms
WebAPI
Pricing
FreeSubscription
Quick highlights
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
- Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
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Where they differ
CB Insights
Distinct strengths include:
- Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
- APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
- Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
- Salesforce integration to embed company and investor insights into CRM workflows.
Similarweb
Distinct strengths include:
- Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
- APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
- Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
- Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Feature-by-feature breakdown
| Attribute | CB Insights | Similarweb |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Data APIs, Sheets / Excel Add-ins, Data Visualizations Unique: Screeners, Acquisitions, Newsletters, AI | Shared: Data APIs, Sheets / Excel Add-ins, Data Visualizations Unique: App & Website Traffic, APIs & SDKs |
Asset types Supported asset classes and universes | Stocks, Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile, API | Web, API |
Pricing High-level pricing models | Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do CB Insights and Similarweb both support?
Both platforms cover Data APIs, Sheets / Excel Add-ins, and Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.
Which tool offers a free plan?
Similarweb offers a free entry point, while CB Insights requires a paid subscription. Review the pricing table to see how the paid tiers compare.
Which tool has mobile access?
CB Insights ships a dedicated mobile experience, while Similarweb focuses on web or desktop access.
What unique strengths set the two platforms apart?
CB Insights differentiates itself with Global company intelligence platform covering private and public companies, investors, deals, and M&A activity., APIs and enterprise data feeds providing structured access to company, funding, and investor datasets., and Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.