VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 26, 2025

View CEO.CAView ETF Action Home My Collections

Head-to-head

CEO.CA vs ETF Action comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CEO.CA adds Order Book / Level II, News, Insider Data, and Forums coverage that ETF Action skips.

ETF Action includes ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, and Data APIs categories that CEO.CA omits.

CEO.CA highlights: Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers..

ETF Action is known for: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

CEO.CA ships a mobile app. ETF Action is web/desktop only.

CEO.CA logo

CEO.CA

ceo.ca

Canadian small-cap–focused investor community and data platform. Core: real-time Level II market depth for CSE/TSXV/TSX via CEO.CA Pro, SEDI insider filings dashboard, real-time news ‘Newsroom’, ticker-based chat rooms, watchlists, and iOS/Android apps. No public API disclosed.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet
View full profileVisit site
ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet
View full profileVisit site
Overlap

Shared focus areas

4 overlaps

Mutual strengths include Alerts, Watchlist, and Videos plus 1 more area.

Where they differ

CEO.CA

Distinct strengths include:

Order Book / Level IINewsInsider DataForums
  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.

ETF Action

Distinct strengths include:

ETF OverviewETF PerformanceETF HoldingsETF FundamentalsETF ValuationETF FactorsETF OverlapScreeners
  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

Feature-by-feature breakdown

AttributeCEO.CAETF Action
Categories

Which research workflows each platform targets

Shared: Alerts, Watchlist, Videos, Blogs

Unique: Order Book / Level II, News, Insider Data, Forums

Shared: Alerts, Watchlist, Videos, Blogs

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs

Asset types

Supported asset classes and universes

Stocks, ETFs

ETFs, Stocks

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
  • House positions (daily & historical) and ATS depth (15-min delayed).
  • SEDI insider-filings feed & dashboard for Canadian issuers.
  • Real-time newsroom plus personalized ‘My Feed’.
  • Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do CEO.CA and ETF Action both support?

Both platforms cover Alerts, Watchlist, Videos, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CEO.CA and ETF Action require subscriptions?

Both CEO.CA and ETF Action keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

CEO.CA ships a dedicated mobile experience, while ETF Action focuses on web or desktop access.

What unique strengths set the two platforms apart?

CEO.CA differentiates itself with Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers., whereas ETF Action stands out for Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.