CEO.CA adds Order Book / Level II, News, Forums, Videos, and Blogs coverage that Smartfin skips.
VOL. XCIV, NO. 247
★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★
PRICE: 5 CENTS
Tuesday, December 23, 2025
Tool Comparison
CEO.CA vs Smartfin comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Smartfin includes Stock Ideas, Financials, Scores, Data Visualizations, Transcripts, Checklist, Analyst Price Targets, Calendar, and AI Business Summary categories that CEO.CA omits.
CEO.CA ships a mobile app. Smartfin is web/desktop only.
In depth comparison
CEO.CA
ceo.ca
Canadian small-cap–focused investor community and data platform. Core: real-time Level II market depth for CSE/TSXV/TSX via CEO.CA Pro, SEDI insider filings dashboard, real-time news ‘Newsroom’, ticker-based chat rooms, watchlists, and iOS/Android apps. No public API disclosed.
Platforms
WebMobile
Pricing
FreeSubscription
Quick highlights
- Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
- House positions (daily & historical) and ATS depth (15-min delayed).
- SEDI insider-filings feed & dashboard for Canadian issuers.
- Real-time newsroom plus personalized ‘My Feed’.
- Ticker-centric chat channels, private groups, and DMs; mobile apps (iOS/Android).
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Smartfin
thesmartfin.com
Beginner‑friendly stock research platform focused on fundamentals: visual financials, sector‑adjusted scoring (value/profit/growth/health), AI company snapshots, curated stock lists, and real‑time alerts for insider trades & analyst price‑target changes. US‑stocks centric; no brokerage sync or advanced risk/quant features.
Categories
Platforms
Web
Pricing
FreeSubscription
Quick highlights
- AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
- Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
- Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
- Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.
- Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist.
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Where they differ
CEO.CA
Distinct strengths include:
- Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency.
- House positions (daily & historical) and ATS depth (15-min delayed).
- SEDI insider-filings feed & dashboard for Canadian issuers.
- Real-time newsroom plus personalized ‘My Feed’.
Smartfin
Distinct strengths include:
- AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
- Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
- Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
- Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.
Feature-by-feature breakdown
| Attribute | CEO.CA | Smartfin |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Alerts, Insider Data, Watchlist Unique: Order Book / Level II, News, Forums, Videos, Blogs | Shared: Alerts, Insider Data, Watchlist Unique: Stock Ideas, Financials, Scores, Data Visualizations, Transcripts, Checklist, Analyst Price Targets, Calendar, AI Business Summary |
Asset types Supported asset classes and universes | Stocks, ETFs | Stocks |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate |
Platforms Where you can access the product | Web, Mobile | Web |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do CEO.CA and Smartfin both support?
Both platforms cover Alerts, Insider Data, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do CEO.CA and Smartfin require subscriptions?
Both CEO.CA and Smartfin keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
CEO.CA ships a dedicated mobile experience, while Smartfin focuses on web or desktop access.
What unique strengths set the two platforms apart?
CEO.CA differentiates itself with Interactive Level II (Market by Price / Market by Order) with animated bids/asks & color-coded recency., House positions (daily & historical) and ATS depth (15-min delayed)., and SEDI insider-filings feed & dashboard for Canadian issuers., whereas Smartfin stands out for AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover., Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings., and Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.