★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF Action vs ETF Insider
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- You care about ETF factors, watchlist, and backtesting, things ETF Insider doesn't offer
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You want the cheaper way in: plans start at $14/mo instead of $29/mo
- You care about ETF screeners, factor exposure, and risk metrics, things ETF Action doesn't offer
- You're a long-term investor who cares more about fundamentals than headlines
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action and ETF Insider cover a lot of the same ground (7 shared categories, including ETF analysis, ETF overlap, and screeners), so for the basics you won't go far wrong with either. The real difference is focus: only ETF Action gives you ETF factors and watchlist, and only ETF Insider gives you ETF screeners and factor exposure.
What readers say
ETF Action
Vote once to reveal the community verdict.
ETF Insider
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Key differences at a glance
- Cheaper paid plan
- ETF Insider$14/mo vs $29/mo
- Global coverage
- ETF Action
- Asset coverage
- ETF InsiderAdds mutual funds
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $14/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | — | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | No |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +3 more |
Categories covered | 13 | 11 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | Latency: Real-time |
Data partners | — | SEC EDGAR and Issuer Websites |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | 3 signals: Factor exposure, Portfolio factor exposure +1 more |
| Try it | Visit ETF Action | Visit ETF Insider |
Where each one shines
What ETF Action and ETF Insider each do best.ShowHide
Where each one shines
What ETF Action and ETF Insider each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What ETF Insider does best
- Visualizations for ETF, mutual fund, and stock portfolios through a network-style look-through view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Comparison tools for portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe-ratio views, and efficient-frontier style charts.
Every detail we compared
Every tracked attribute for ETF Action and ETF Insider, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and ETF Insider, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | ETFsMutual FundsStocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | Real-time |
Data granularity | EOD | Not specified |
Data partners | Not specified | SEC EDGARIssuer Websites |
| Access & integrations | ||
Import methods | CSV | CSVManual |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | Not specified |
Export formats | ExcelCSVPDF | ImagePDFExcel |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Factor exposurePortfolio factor exposureCorrelation |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | ETF InsiderCountry: IsraelFounded 2022Support: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Freesaved portfolios: 4 · holdings depth: Limited full holdings data |
| Entry paid plan | $29/mo“DIY” | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
| Custom / enterprise | — | Contact sales“Enterprise” |
Questions we keep getting
What's the difference between ETF Action and ETF Insider?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while ETF Insider puts more weight on ETF screeners, screeners, and data visualizations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and ETF Insider cost?
Good news: both ETF Action and ETF Insider have free plans, so you can run them side by side and only pay if you hit a wall.
Do ETF Action and ETF Insider have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Action or ETF Insider?
It depends on what you're after. Pick ETF Action if ETF factors and watchlist matter to you; go with ETF Insider if you'd rather have ETF screeners and factor exposure. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and ETF Insider cover?
Both cover ETFs and stocks. ETF Insider adds mutual funds on top.
Do ETF Action and ETF Insider offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: ETF Action or ETF Insider?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Action and ETF Insider?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Action or ETF Insider?
Both ETF Action and ETF Insider include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or ETF Insider?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.