Tool Comparison
ETF Action vs ETF Insider
- Paid from
- $29/mo
- Free plan
- Yes
- Platforms
- Web
Best if
- You want ETF factors, watchlist, and backtesting.
- Paid from
- $14/mo
- Free plan
- Yes
- Platforms
- Web, API
Best if
- You want the cheaper way in: plans start at $14/mo instead of $29/mo
- You want an API so you can script or automate things
- You want factor exposure, risk metrics, and correlation.
Pick ETF Action if
ETF Action
Free • From $29/mo · Web
- You want ETF factors, watchlist, and backtesting.
Pick ETF Insider if
ETF Insider
Free • From $14/mo · Web · API
- You want the cheaper way in: plans start at $14/mo instead of $29/mo
- You want an API so you can script or automate things
- You want factor exposure, risk metrics, and correlation.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Action and ETF Insider cover a lot of the same ground (6 shared categories, including ETF analysis, ETF overlap, and ETF screeners), so for the basics you won't go far wrong with either. ETF Action includes ETF factors and watchlist, and ETF Insider includes factor exposure and risk metrics.
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Key differences at a glance
- Cheaper paid plan
- ETF Insider$14/mo vs $29/mo
- API access
- ETF Insider
- Global coverage
- ETF Action
- Asset coverage
- ETF InsiderAdds mutual funds
- Free plan
- Both
What ETF Action does best
- Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
- Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $14/mo |
Free tier | Yes | Yes |
Free trial | — | — |
Plan limits | — | 5 limits: Free: saved portfolios: 4, Free: holdings depth: Limited full holdings data +3 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | No | Yes |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | Retail Traders, Pro Retail +3 more |
Categories covered | 12 | 10 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | — |
Data partners | — | SEC EDGAR and Issuer Websites |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | 3 signals: Factor exposure, Portfolio factor exposure +1 more |
| Try it | Visit ETF Action | Visit ETF Insider |
Standout features
The best features of ETF Action and ETF Insider.ShowHide
Standout features
What ETF Action does best
- Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
- Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
What ETF Insider does best
- Inspect ETF, mutual-fund, and stock portfolios through a network view of underlying holdings.
- Analysis of ETF overlap, fund overlap, sector concentration, geography exposure, market-cap exposure, and single-name concentration risk.
- Portfolio tabs for performance, diversification, asset correlations, beta, fund overlap, and holdings breakdown.
- Screening for ETFs and mutual funds by asset class, geography, theme, provider, sector, performance, and related fund information.
- Compare portfolio risk and efficiency with standard deviation, beta, diversification labels, Sharpe ratios, and efficient-frontier charts.
All details
Every attribute we track for ETF Action and ETF Insider.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | ETFsMutual FundsStocks |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Target audience | Not specified | Retail TradersPro RetailInstitutional InvestorsLong-term InvestorsIndex/Passive Investors |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | Not specified |
Data granularity | EOD | Not specified |
Data partners | Not specified | SEC EDGARIssuer Websites |
| Access & integrations | ||
Import methods | Not specified | CSVManual |
Export formats | ExcelPDF | ImagePDFExcel |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Factor exposurePortfolio factor exposureCorrelation |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | ETF InsiderCountry: IsraelFounded 2022Support: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Not specified |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Freesaved portfolios: 4 · holdings depth: Limited full holdings data |
| Entry paid plan | $29/mo“DIY” | $14/mo“Pro”saved portfolios: Unlimited · holdings depth: Unlimited full holdings data · +1 more |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Top plan | $199/mo“Model Builder” | — |
| Custom / enterprise | Contact sales“Enterprise” | Contact sales“Enterprise” |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between ETF Action and ETF Insider?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while ETF Insider puts more weight on ETF screeners, data visualizations, and factor exposure. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and ETF Insider cost?
Good news: both ETF Action and ETF Insider have free plans, so you can run them side by side and only pay if you hit a wall.
Does ETF Action or ETF Insider have an API?
ETF Insider has an API for programmatic access and custom integrations. ETF Action doesn't, so you're working through its interface.
Should I choose ETF Action or ETF Insider?
It depends on what you're after. Pick ETF Action if ETF factors and watchlist matter to you; go with ETF Insider if you'd rather have factor exposure and risk metrics. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and ETF Insider cover?
Both cover ETFs and stocks. ETF Insider adds mutual funds on top.
Which covers international markets: ETF Action or ETF Insider?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF Insider is more region-specific, mainly North America.
Can I export data from ETF Action and ETF Insider?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Action or ETF Insider?
Both ETF Action and ETF Insider include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or ETF Insider?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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