VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Thursday, December 4, 2025

Tool Comparison

ETF Action vs IBorrowDesk comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Blogs, and Videos coverage that IBorrowDesk skips.

IBorrowDesk includes Short Interest categories that ETF Action omits.

In depth comparison

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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IBorrowDesk logo

IBorrowDesk

iborrowdesk.com

Tracks stock-loan availability and borrow fee data as reported by Interactive Brokers (IBKR). Updates roughly every 15 minutes during North American trading hours and hourly elsewhere on weekdays. The data reflects IBKR only and not the wider market. The site is unaffiliated with IBKR; displayed quotes are provided by IEX. A paid Patron tier adds longer history, CSV exports, and more tracking capacity.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • Borrow fee percentages and shortable share availability, sourced directly from Interactive Brokers public datasets.
  • Intraday refresh cadence: ~15 minutes during North American trading hours; hourly outside of them on weekdays.
  • Per-ticker pages show recent borrow snapshots with timestamps, plus options to add tickers to a watchlist or set alerts.
  • Patron plan ($10/month) unlocks 5+ years of history versus 1 year on free, enables CSV historical export, and expands watchlist capacity to ~50 securities.
  • Scope limited to Interactive Brokers—availability and fees may differ across other brokers.

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Where they differ

ETF Action

Distinct strengths include:

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

IBorrowDesk

Distinct strengths include:

  • Borrow fee percentages and shortable share availability, sourced directly from Interactive Brokers public datasets.
  • Intraday refresh cadence: ~15 minutes during North American trading hours; hourly outside of them on weekdays.
  • Per-ticker pages show recent borrow snapshots with timestamps, plus options to add tickers to a watchlist or set alerts.
  • Patron plan ($10/month) unlocks 5+ years of history versus 1 year on free, enables CSV historical export, and expands watchlist capacity to ~50 securities.

Feature-by-feature breakdown

AttributeETF ActionIBorrowDesk
Categories

Which research workflows each platform targets

Shared: Watchlist, Alerts

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Blogs, Videos

Shared: Watchlist, Alerts

Unique: Short Interest

Asset types

Supported asset classes and universes

ETFs, Stocks

Stocks, ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • Borrow fee percentages and shortable share availability, sourced directly from Interactive Brokers public datasets.
  • Intraday refresh cadence: ~15 minutes during North American trading hours; hourly outside of them on weekdays.
  • Per-ticker pages show recent borrow snapshots with timestamps, plus options to add tickers to a watchlist or set alerts.
  • Patron plan ($10/month) unlocks 5+ years of history versus 1 year on free, enables CSV historical export, and expands watchlist capacity to ~50 securities.
  • Scope limited to Interactive Brokers—availability and fees may differ across other brokers.
  • Site disclaimer notes no affiliation with IBKR; market quotes shown alongside borrow data come from IEX.
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Frequently Asked Questions

Which workflows do ETF Action and IBorrowDesk both support?

Both platforms cover Watchlist, and Alerts workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and IBorrowDesk require subscriptions?

Both ETF Action and IBorrowDesk keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and IBorrowDesk?

Both ETF Action and IBorrowDesk prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas IBorrowDesk stands out for Borrow fee percentages and shortable share availability, sourced directly from Interactive Brokers public datasets., Intraday refresh cadence: ~15 minutes during North American trading hours; hourly outside of them on weekdays., and Per-ticker pages show recent borrow snapshots with timestamps, plus options to add tickers to a watchlist or set alerts..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.