★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Source check: ETF Action checked August 4, 2026
Tool Comparison
ETF Action vs InsiderScore (VerityData | InsiderScore)
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- You'd rather start free and only pay if you outgrow it
- You care about ETF analysis, ETF factors, and ETF overlap, things InsiderScore (VerityData | InsiderScore) doesn't offer
- You're newer to investing and want something approachable
Pick InsiderScore (VerityData | InsiderScore) if
InsiderScore (VerityData | InsiderScore)
Subscription · Web · API
- You care about insider data, corporate actions & special situations, and flags, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF Action and InsiderScore (VerityData | InsiderScore) cover a lot of the same ground (4 shared categories, including watchlist, institutional ownership, and APIs & data feeds), so for the basics you won't go far wrong with either. ETF Action simply does more: 13 categories to InsiderScore (VerityData | InsiderScore)'s 7, including ETF analysis, ETF factors, and ETF overlap. InsiderScore (VerityData | InsiderScore) counters by keeping things simpler.
What readers say
ETF Action
Vote once to reveal the community verdict.
InsiderScore (VerityData | InsiderScore)
Vote once to reveal the community verdict.
Key differences at a glance
- Free plan
- ETF Action
- Broader coverage
- ETF Action13 vs 7 categories
- Global coverage
- ETF Action
- Asset coverage
- InsiderScore (VerityData | InsiderScore)Adds options and bonds
- Beginner friendly
- ETF Action
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Subscription |
Free tier | Yes | No |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | No |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | SFTP, VerityRMS +3 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 7 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | — |
| Try it | Visit ETF Action | Visit InsiderScore (VerityData | InsiderScore) |
Where each one shines
What ETF Action and InsiderScore (VerityData | InsiderScore) each do best.ShowHide
Where each one shines
What ETF Action and InsiderScore (VerityData | InsiderScore) each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What InsiderScore (VerityData | InsiderScore) does best
- Cleaned Form 4 insider-transaction data with analyst review, 10b5-1 plan tagging, and noise reduction for routine grants, taxes, and compensation-related sales.
- Research coverage for buyback authorizations, open plans, ASRs, tender offers, Dutch auctions, NCIBs, and point-in-time buyback feeds where licensed.
- Tracking institutional holdings through 13F, 13D, and 13G feeds with instrument typing and event flags across supported datasets.
- Monitoring management changes across CEOs, CFOs, boards, and other key officers with event fields and downloadable PDF reports.
- Unusual-event and composite signals as idea-generation inputs, while still applying investment judgment and issuer-specific context.
Every detail we compared
Every tracked attribute for ETF Action and InsiderScore (VerityData | InsiderScore), side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and InsiderScore (VerityData | InsiderScore), side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFsOptionsBonds |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: US and CAIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | Real-timeEnd of Day | Real-timeEnd of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKey |
Import methods | CSV | Not specified |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | SFTPVerityRMSPower BITableauMCP Server |
Export formats | ExcelCSVPDF | CSVExcelJSONPDF |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Not specified |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | Verity (VerityData | InsiderScore)Country: USFounded 2004Support: Email and Phone |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 4/5Reliability 5/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | — |
| Entry paid plan | $29/mo“DIY” | Subscription“Enterprise (contact sales)” |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Action and InsiderScore (VerityData | InsiderScore)?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while InsiderScore (VerityData | InsiderScore) puts more weight on insider data, institutional ownership, and corporate actions & special situations. They overlap in 4 categories, so for most people it comes down to workflow preference and price.
Is ETF Action or InsiderScore (VerityData | InsiderScore) free to use?
ETF Action has a free tier, so you can get started without paying anything. InsiderScore (VerityData | InsiderScore) is paid-only. If budget matters, start with ETF Action and see how far it takes you before opening your wallet.
Which is better for beginners: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Do ETF Action and InsiderScore (VerityData | InsiderScore) have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Action or InsiderScore (VerityData | InsiderScore)?
It depends on what you're after. Pick ETF Action if ETF analysis and ETF factors matter to you; go with InsiderScore (VerityData | InsiderScore) if you'd rather have insider data and corporate actions & special situations. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and InsiderScore (VerityData | InsiderScore) cover?
Both cover ETFs and stocks. InsiderScore (VerityData | InsiderScore) adds options and bonds on top.
Do ETF Action and InsiderScore (VerityData | InsiderScore) offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. InsiderScore (VerityData | InsiderScore) is more region-specific, mainly North America.
Can I export data from ETF Action and InsiderScore (VerityData | InsiderScore)?
Yes, both export to spreadsheets (Excel and CSV), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action has a stock screener for surfacing ideas; InsiderScore (VerityData | InsiderScore) doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action handles portfolio tracking. InsiderScore (VerityData | InsiderScore) is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.