★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
ETF Action vs InsiderScore (VerityData | InsiderScore)
ETF Action
Best for ETF analysis and ETF factors
Free • From $29/mo
InsiderScore (VerityData | InsiderScore)
Best for insider data and corporate actions & special situations
Subscription
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The verdict
The bottom line
ETF Action and InsiderScore (VerityData | InsiderScore) cover a lot of the same ground (4 shared categories, including watchlist, institutional ownership, and APIs & data feeds), so for the basics you won't go far wrong with either. ETF Action simply does more: 13 categories to InsiderScore (VerityData | InsiderScore)'s 7, including ETF analysis, ETF factors, and ETF overlap. InsiderScore (VerityData | InsiderScore) counters by keeping things simpler.
Key differences at a glance
- Free plan
- ETF Action
- Free trial
- ETF Action14 days
- Broader coverage
- ETF Action13 vs 7 categories
- Global coverage
- ETF Action
- Asset coverage
- InsiderScore (VerityData | InsiderScore)Adds options and bonds
- Beginner friendly
- ETF Action
Choose
ETF Action if…
- You'd rather start free and only pay if you outgrow it
- You care about ETF analysis, ETF factors, and ETF overlap, things InsiderScore (VerityData | InsiderScore) doesn't offer
- You're newer to investing and want something approachable
Choose
InsiderScore (VerityData | InsiderScore) if…
- You care about insider data, corporate actions & special situations, and flags, things ETF Action doesn't offer
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Subscription |
Free tier | Yes | No |
Free trial | 14 days | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | Yes |
Broker sync | No | No |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | SFTP, VerityRMS +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 7 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | — |
| Try it | Visit ETF Action | Visit InsiderScore (VerityData | InsiderScore) |
Standout features
What ETF Action does best
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
- Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
What InsiderScore (VerityData | InsiderScore) does best
- Cleaned & context‑rich Form 4 dataset (history back to 2003/2004) with analyst review, 10b5‑1 plan tagging, and noise reduction (e.g., RSU/tax‑related sales).
- Comprehensive buyback database covering open plans initiated since at least 2004 plus quarterly and special updates, including ASRs, tender offers, Dutch auctions, and NCIBs; newer point-in-time feeds are documented.
- Institutional holdings feeds covering 13F, 13D, and 13G (PIT and historical), with instrument typing (e.g., common, ETFs, calls/puts, debt) and event flags.
- Management Changes database (CEO/CFO/Board and key officers) with ~40 fields per event and PDF report generation.
- ‘Unusual Event’ composite signals (e.g., buyback at low price with insider buying) for long/short idea generation.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | StocksETFsOptionsBonds |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: US and CAIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | Real-timeEnd of Day | Real-timeEnd of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
API protocols | Not specified | REST |
API auth & delivery | Not specified | Auth: APIKey |
Import methods | CSV | Not specified |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | SFTPVerityRMSPower BITableau |
Export formats | ExcelCSVPDF | CSVExcelJSONPDF |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Not specified |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | Verity (VerityData | InsiderScore)Country: USFounded 2004Support: Email and Phone |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 4/5Reliability 5/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$29/mo
Starting price
Plans & pricing
—
Starting price
Plans & pricing
Coverage overlap
Shared categories
4Where the two tools cover the same ground.
ETF Action strengths
9What you only get with ETF Action.
InsiderScore (VerityData | InsiderScore) strengths
3What you only get with InsiderScore (VerityData | InsiderScore).
Community category leaders
Vote sentiment comparison
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Frequently Asked Questions
What's the difference between ETF Action and InsiderScore (VerityData | InsiderScore)?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while InsiderScore (VerityData | InsiderScore) puts more weight on insider data, institutional ownership, and corporate actions & special situations. They overlap in 4 categories, so for most people it comes down to workflow preference and price.
Is ETF Action or InsiderScore (VerityData | InsiderScore) free to use?
ETF Action has a free tier, so you can get started without paying anything. InsiderScore (VerityData | InsiderScore) is paid-only. If budget matters, start with ETF Action and see how far it takes you before opening your wallet.
Which is better for beginners: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Do ETF Action and InsiderScore (VerityData | InsiderScore) have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose ETF Action or InsiderScore (VerityData | InsiderScore)?
It depends on what you're after. Pick ETF Action if ETF analysis and ETF factors matter to you; go with InsiderScore (VerityData | InsiderScore) if you'd rather have insider data and corporate actions & special situations. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and InsiderScore (VerityData | InsiderScore) cover?
Both cover ETFs and stocks. InsiderScore (VerityData | InsiderScore) adds options and bonds on top.
Do ETF Action and InsiderScore (VerityData | InsiderScore) offer real-time data?
Yes, both serve real-time market data, so either works when timing matters.
Which covers international markets: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. InsiderScore (VerityData | InsiderScore) is more region-specific, mainly North America.
Can I export data from ETF Action and InsiderScore (VerityData | InsiderScore)?
Yes, both export to spreadsheets (Excel and CSV), which is handy if you like running your own numbers.
Which has a better stock screener: ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action has a stock screener for surfacing ideas; InsiderScore (VerityData | InsiderScore) doesn't, and focuses its energy elsewhere.
Can I track my portfolio with ETF Action or InsiderScore (VerityData | InsiderScore)?
ETF Action handles portfolio tracking. InsiderScore (VerityData | InsiderScore) is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.