VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Saturday, November 1, 2025

Tool Comparison

ETF Action vs This Is Not SEDAR comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs, and Videos coverage that This Is Not SEDAR skips.

This Is Not SEDAR includes Regulatory Filings Monitoring, and Improved Filings categories that ETF Action omits.

In depth comparison

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet
This Is Not SEDAR logo

This Is Not SEDAR

thisisnotsedar.com

Indie, beta-stage UI for browsing Canadian SEDAR+ filings. Offers a simple ‘Latest Filings’ page and hosts mirrored PDFs; banner indicates it auto‑downloads files and reads headlines for saved ‘portfolio companies’ during a transition to a new site. No published API, pricing, or enterprise/compliance details.

Platforms

Web

Pricing

Free

Quick highlights

  • ‘Latest Filings’ browser focused on Canadian issuers.
  • Mirrored PDF hosting for filings (served from docs.thisisnotsedar.com).
  • Portfolio/watchlist concept: continues downloading files and reading headlines for existing tracked companies while the site migrates.

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet

Where they differ

ETF Action

Distinct strengths include:

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

This Is Not SEDAR

Distinct strengths include:

  • ‘Latest Filings’ browser focused on Canadian issuers.
  • Mirrored PDF hosting for filings (served from docs.thisisnotsedar.com).
  • Portfolio/watchlist concept: continues downloading files and reading headlines for existing tracked companies while the site migrates.

Feature-by-feature breakdown

AttributeETF ActionThis Is Not SEDAR
Categories

Which research workflows each platform targets

Shared: Watchlist

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Backtesting, 13F, Data APIs, Alerts, Blogs, Videos

Shared: Watchlist

Unique: Regulatory Filings Monitoring, Improved Filings

Asset types

Supported asset classes and universes

ETFs, Stocks

Stocks, ETFs, Mutual Funds, Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • ‘Latest Filings’ browser focused on Canadian issuers.
  • Mirrored PDF hosting for filings (served from docs.thisisnotsedar.com).
  • Portfolio/watchlist concept: continues downloading files and reading headlines for existing tracked companies while the site migrates.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do ETF Action and This Is Not SEDAR both support?

Both platforms cover Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and This Is Not SEDAR require subscriptions?

Both ETF Action and This Is Not SEDAR keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and This Is Not SEDAR?

Both ETF Action and This Is Not SEDAR prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas This Is Not SEDAR stands out for ‘Latest Filings’ browser focused on Canadian issuers., Mirrored PDF hosting for filings (served from docs.thisisnotsedar.com)., and Portfolio/watchlist concept: continues downloading files and reading headlines for existing tracked companies while the site migrates..

Keep exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.