VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Thursday, December 4, 2025

Tool Comparison

ETF Central vs Google Trends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Central adds ETF Screeners, ETF Comparison, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Watchlist, Education, Videos, and Courses & Certs coverage that Google Trends skips.

Google Trends includes Newsletters categories that ETF Central omits.

In depth comparison

ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

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Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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Where they differ

ETF Central

Distinct strengths include:

ETF Screeners ETF Comparison Money Flow ETF Overview ETF Performance ETF Holdings ETF Fundamentals Watchlist

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

Google Trends

Distinct strengths include:

Newsletters

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

Feature-by-feature breakdown

Attribute	ETF Central	Google Trends
Categories Which research workflows each platform targets	Shared: Data Visualizations, News Unique: ETF Screeners, ETF Comparison, Money Flow, ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, Watchlist, Education, Videos, Courses & Certs	Shared: Data Visualizations, News Unique: Newsletters
Asset types Supported asset classes and universes	ETFs	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Free
Key features Core capabilities called out by each vendor	Unique ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters. Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings. Segments dashboard showing movers by performance and fund flows with time toggles. Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel. Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page. ETF U education hub and linkout to The ETF Institute (CETF certification).	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF Central and Google Trends both support?

Both platforms cover Data Visualizations, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Central and Google Trends require subscriptions?

Both ETF Central and Google Trends keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Central and Google Trends?

Both ETF Central and Google Trends prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Central differentiates itself with ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles., whereas Google Trends stands out for Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

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