ETF.com adds ETF Screeners, ETF Comparison, ETF Performance, ETF Factors, Money Flow, News, IPO, Delisted, Education, Videos, and Newsletters coverage that MarketXLS skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Tuesday, October 28, 2025
Tool Comparison
ETF.com vs MarketXLS comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
MarketXLS includes Sheets / Excel Add-ins, Broker Connectors, Screeners, Options & Derivatives, Options, Options P&L, Monte Carlo, Risk Metrics (VaR/ES/Drawdown), Correlation, Financials, Which ETF includes this Stock?, Interest Rates, Unemployment Rates, Inflation Rates, GDP, and Blogs categories that ETF.com omits.
ETF.com has a free tier, while MarketXLS requires a paid plan.
In depth comparison
ETF.com
etf.com
ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.
Categories
Platforms
Web
Pricing
FreeSubscription
Quick highlights
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
- ETF Pulse highlights trending funds based on flows and performance indicators.
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MarketXLS
marketxls.com
Excel‑first market data & analytics add‑in with 1,000+ functions. Default data is 15‑min delayed (QuoteMedia); real‑time streams and intraday history available with data add‑ons. Web screener, ETF database/overlap tools, options chains & Greeks, and portfolio templates (incl. Efficient Frontier). Direct order‑ticket functions for Thinkorswim, Tradier, Orion, plus IBKR integration via TWS API. No public data API for redistribution; personal use license.
Categories
Platforms
DesktopWeb
Pricing
Subscription
Quick highlights
- Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users.
- Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year.
- Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter.
- Portfolio & research templates: Efficient Frontier, correlation/volatility/drawdowns, fundamentals and historical statements via hf_* functions.
- Web screener with hundreds of metrics; stock ranks (Value/Quality/Technical); spreadsheet builder to generate ready‑made workbooks.
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Where they differ
ETF.com
Distinct strengths include:
- ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
- ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
- Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
- Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
MarketXLS
Distinct strengths include:
Sheets / Excel Add-insBroker ConnectorsScreenersOptions & DerivativesOptionsOptions P&LMonte CarloRisk Metrics (VaR/ES/Drawdown)
- Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users.
- Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year.
- Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter.
- Portfolio & research templates: Efficient Frontier, correlation/volatility/drawdowns, fundamentals and historical statements via hf_* functions.
Feature-by-feature breakdown
| Attribute | ETF.com | MarketXLS |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Fundamentals, ETF Holdings, Portfolio, Watchlist Unique: ETF Screeners, ETF Comparison, ETF Performance, ETF Factors, Money Flow, News, IPO, Delisted, Education, Videos, Newsletters | Shared: ETF Overview, ETF Fundamentals, ETF Holdings, Portfolio, Watchlist Unique: Sheets / Excel Add-ins, Broker Connectors, Screeners, Options & Derivatives, Options, Options P&L, Monte Carlo, Risk Metrics (VaR/ES/Drawdown), Correlation, Financials, Which ETF includes this Stock?, Interest Rates, Unemployment Rates, Inflation Rates, GDP, Blogs |
Asset types Supported asset classes and universes | ETFs | Stocks, ETFs, Options, Mutual Funds, Currencies, Futures, Cryptos |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web | Desktop, Web |
Pricing High-level pricing models | Free, Subscription | Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF.com and MarketXLS both support?
Both platforms cover ETF Overview, ETF Fundamentals, ETF Holdings, Portfolio, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.
Which tool offers a free plan?
ETF.com offers a free entry point, while MarketXLS requires a paid subscription. Review the pricing table to see how the paid tiers compare.
How can you access ETF.com and MarketXLS?
Both ETF.com and MarketXLS prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas MarketXLS stands out for Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users., Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year., and Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.