★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF.com vs Zacks (Zacks.com)
Pick ETF.com if
ETF.com
Free • From $6/mo · Web
- You want the cheaper way in: plans start at $6/mo instead of $20.75/mo
- You care about ETF comparison, ETF factors, and money flow, things Zacks (Zacks.com) doesn't offer
Pick Zacks (Zacks.com) if
Zacks (Zacks.com)
Free • From $20.75/mo · Web · Mobile
- Delayed quotes won't cut it; you need real-time data
- You do a lot of your research from your phone
- You care about screeners, calendar, and alerts, things ETF.com doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
See alternativesOutbound links may include affiliate or sponsor codes.
Our take
The bottom line
ETF.com and Zacks (Zacks.com) cover a lot of the same ground (5 shared categories, including ETF screeners, ETF analysis, and portfolio), so for the basics you won't go far wrong with either. The real difference is focus: only ETF.com gives you ETF comparison and ETF factors, and only Zacks (Zacks.com) gives you screeners and calendar.
What readers say
ETF.com
Vote once to reveal the community verdict.
Zacks (Zacks.com)
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Key differences at a glance
- Cheaper paid plan
- ETF.com$6/mo vs $20.75/mo
- Free trial
- Zacks (Zacks.com)30 days
- Mobile app
- Zacks (Zacks.com)
- Real-time data
- Zacks (Zacks.com)
- Global coverage
- Zacks (Zacks.com)
- Asset coverage
- Zacks (Zacks.com)Adds stocks and mutual funds
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $6/mo | Free • From $20.75/mo |
Free tier | Yes | Yes |
Free trial | — | 30 days |
Plan limits | — | 4 limits: Premium Annual: annual price usd: 249, Ultimate Monthly: trial promo: $1 for 30 days shown on current product page +2 more |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | Yes |
API access | No | No |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 12 |
Regions | North America | North America, Europe |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | 3 signals: Latency: Real-time and End of Day, Granularity: EOD +1 more |
Capabilities | Universe builder | Factors: Value, Momentum, and Growth |
| Try it | Visit ETF.com | Visit Zacks (Zacks.com) |
Where each one shines
What ETF.com and Zacks (Zacks.com) each do best.ShowHide
Where each one shines
What ETF.com and Zacks (Zacks.com) each do best.What ETF.com does best
- Screening for more than 4,300 U.S.-listed ETFs with FactSet-powered data, total-return fields, filters, and saved screens.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search tools across ETF holdings by stock ticker to see which funds have meaningful exposure to a company.
- ETF Pulse to spot funds with notable flow and performance activity.
What Zacks (Zacks.com) does best
- The Zacks Rank system from #1 to #5 and Zacks Industry Rank on company pages to frame earnings-revision-driven research.
- Comparison tools for Value, Growth, and Momentum Style Scores alongside the rank when screening or reviewing individual stocks.
- Screening for stocks, ETFs, and mutual funds with hundreds of filters, with 45+ Premium Screens gated behind paid access.
- Direct access to ticker pages with analyst forecasts, earnings estimates, price targets, company research, and related market context.
- Views for reviewing Price-Consensus-EPS Surprise charts that connect historical estimates, actual earnings, and surprise patterns.
Every detail we compared
Every tracked attribute for ETF.com and Zacks (Zacks.com), side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF.com and Zacks (Zacks.com), side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFs | StocksETFsMutual Funds |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | North AmericaEurope |
Coverage details | Countries: USIdentifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | End of Day | Real-timeEnd of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
Import methods | Not specified | Manual |
| Plans & trust | ||
Capability signals | Universe builder | Factors: Value, Momentum, and Growth |
Vendor & support | ETF.comCountry: USSupport: Email | Zacks Investment Research |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free (Account)” | Free |
| Entry paid plan | $6/mo“Content+” | $20.75/mo“Premium Annual”annual price usd: 249 |
| Tier 2 | $15/mo“All Access” | $41.25/mo“Investor Collection Annual” |
| Tier 3 | — | $59/mo“Investor Collection Monthly” |
| Tier 4 | — | $249.58/mo“Ultimate Annual”annual price usd: 2,995 · trial promo: $1 for 30 days shown on current product page |
| Top plan | — | $299/mo“Ultimate Monthly”trial promo: $1 for 30 days shown on current product page |
| Free trial | — | 30 days |
Questions we keep getting
What's the difference between ETF.com and Zacks (Zacks.com)?
ETF.com leans toward ETF screeners, ETF comparison, and ETF analysis, while Zacks (Zacks.com) puts more weight on screeners, ETF screeners, and watchlist. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do ETF.com and Zacks (Zacks.com) cost?
Good news: both ETF.com and Zacks (Zacks.com) have free plans, so you can run them side by side and only pay if you hit a wall.
Can I use ETF.com or Zacks (Zacks.com) on my phone?
Zacks (Zacks.com) lists a dedicated mobile app, so it travels better. ETF.com doesn't list a dedicated mobile app; its documented access is web.
Should I choose ETF.com or Zacks (Zacks.com)?
It depends on what you're after. Pick ETF.com if ETF comparison and ETF factors matter to you; go with Zacks (Zacks.com) if you'd rather have screeners and calendar. And if you only need the basics both share, let price decide.
What asset classes do ETF.com and Zacks (Zacks.com) cover?
Both cover ETFs. Zacks (Zacks.com) adds stocks and mutual funds on top.
Does ETF.com or Zacks (Zacks.com) have real-time data?
Zacks (Zacks.com) offers real-time data, which matters if you trade actively. ETF.com runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: ETF.com or Zacks (Zacks.com)?
Zacks (Zacks.com) has documented international coverage (North America and Europe), so it's the safer bet if you hold non-US stocks. ETF.com is more region-specific, mainly North America.
Which has a better stock screener: ETF.com or Zacks (Zacks.com)?
Both ETF.com and Zacks (Zacks.com) include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF.com or Zacks (Zacks.com)?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.