VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, December 7, 2025

Tool Comparison

FT Markets (Markets data — Financial Times) vs Google Finance comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

FT Markets (Markets data — Financial Times) adds Alerts, Compounding Calculator, Screeners, ETF Screeners, Insider Data, Fund Overview, Fund Performance, Fund Holdings, and Fund Rating coverage that Google Finance skips.

Google Finance includes News, Stock Comparison, ETF Overview, and ETF Holdings categories that FT Markets (Markets data — Financial Times) omits.

FT Markets (Markets data — Financial Times) ships a mobile app. Google Finance is web/desktop only.

In depth comparison

FT Markets (Markets data — Financial Times)

markets.ft.com

Hands-on review

The Financial Times’ markets portal combines global market data with watchlists, portfolios, alerts, and screeners. Free registration unlocks basic tools, while an FT subscription is needed for deeper features like director dealings, detailed company financials and forecasts, and access to the Data Archive PDFs. Market data is delayed at least 15 minutes, with equity prices sourced from LSEG and fund data provided by Morningstar.

Platforms

WebMobile

Pricing

FreeSubscription

Quick highlights

Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta).
Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.
Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news.
Alerts can be managed on-site or via myFT email preferences.
World Markets and sector pages offer interactive charts, overlays, and performance comparisons.

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Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.
Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

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Where they differ

FT Markets (Markets data — Financial Times)

Distinct strengths include:

Alerts Compounding Calculator Screeners ETF Screeners Insider Data Fund Overview Fund Performance Fund Holdings

Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta).
Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages.
Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news.
Alerts can be managed on-site or via myFT email preferences.

Google Finance

Distinct strengths include:

News Stock Comparison ETF Overview ETF Holdings

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.

Feature-by-feature breakdown

Attribute	FT Markets (Markets data — Financial Times)	Google Finance
Categories Which research workflows each platform targets	Shared: Portfolio, Watchlist, Financials, Data Visualizations Unique: Alerts, Compounding Calculator, Screeners, ETF Screeners, Insider Data, Fund Overview, Fund Performance, Fund Holdings, Fund Rating	Shared: Portfolio, Watchlist, Financials, Data Visualizations Unique: News, Stock Comparison, ETF Overview, ETF Holdings
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Bonds, Commodities, Currencies	Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile	Web
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta). Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages. Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news. Alerts can be managed on-site or via myFT email preferences. World Markets and sector pages offer interactive charts, overlays, and performance comparisons. Subscriber-only features include insider transaction data (Director Dealings), detailed company financials, and analyst forecasts.	Unique Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols. Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency. Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR). Interactive charts, quotes, and aggregated financial news across global markets. Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day. Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).
Tested Verified by hands-on testing inside Find My Moat	Yes	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do FT Markets (Markets data — Financial Times) and Google Finance both support?

Both platforms cover Portfolio, Watchlist, Financials, and Data Visualizations workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do FT Markets (Markets data — Financial Times) and Google Finance require subscriptions?

Both FT Markets (Markets data — Financial Times) and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

FT Markets (Markets data — Financial Times) ships a dedicated mobile experience, while Google Finance focuses on web or desktop access.

What unique strengths set the two platforms apart?

FT Markets (Markets data — Financial Times) differentiates itself with Comprehensive tools hub including watchlists, portfolio tracking, alerts, equities and fund screeners, and a compound growth calculator (beta)., Free accounts allow users to build watchlists, track portfolios, and set price or news alerts directly from instrument pages., and Portfolio tool supports manual transaction entry, shows key fundamentals, and integrates related FT news., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..

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