VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

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Wednesday, November 12, 2025

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Tool Comparison

Google Trends vs SEDAR+ (CSA Public Filings — Canada) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Trends adds Data Visualizations, and Newsletters coverage that SEDAR+ (CSA Public Filings — Canada) skips.

SEDAR+ (CSA Public Filings — Canada) includes Regulatory Filings Monitoring, IPO, Secondary Offerings, Alerts, and Education categories that Google Trends omits.

In depth comparison

Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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SEDAR+ (CSA Public Filings — Canada)

sedarplus.ca

Official Canadian public‑filings system operated by the Canadian Securities Administrators (CSA). Public users can search issuer profiles and disclosure documents (financial statements, MD&A, prospectuses, material change reports, etc.), as well as CSA lists such as Reporting Issuers, Cease Trade Orders, and the Disciplined List. Advanced search supports ‘Document content’ full‑text queries. Search results can be exported to CSV; individual filings download as PDFs. Ticker lookup is not the primary key—use issuer/fund profile name or profile number.

Platforms

Web

Pricing

Free

Quick highlights

Public search across profiles (companies, investment funds, fund groups) and documents; includes lists for Reporting Issuers, Cease Trade Orders, and Disciplined List.
Advanced filters: profile name/number, filing category & type (e.g., Annual/Interim MD&A, financials, prospectuses), submitted date ranges, and ‘Document content’ full‑text search.
One‑click download of selected filings as PDFs; export entire document search result set to CSV for offline analysis.
Issuer/fund profile pages with tabs for filings and profile details.
Help Centre and system status pages maintained by CSA; service generally available 24/7 with periodic maintenance windows.

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Where they differ

Google Trends

Distinct strengths include:

Data Visualizations Newsletters

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

SEDAR+ (CSA Public Filings — Canada)

Distinct strengths include:

Regulatory Filings Monitoring IPO Secondary Offerings Alerts Education

Public search across profiles (companies, investment funds, fund groups) and documents; includes lists for Reporting Issuers, Cease Trade Orders, and Disciplined List.
Advanced filters: profile name/number, filing category & type (e.g., Annual/Interim MD&A, financials, prospectuses), submitted date ranges, and ‘Document content’ full‑text search.
One‑click download of selected filings as PDFs; export entire document search result set to CSV for offline analysis.
Issuer/fund profile pages with tabs for filings and profile details.

Feature-by-feature breakdown

Attribute	Google Trends	SEDAR+ (CSA Public Filings — Canada)
Categories Which research workflows each platform targets	Shared: News Unique: Data Visualizations, Newsletters	Shared: News Unique: Regulatory Filings Monitoring, IPO, Secondary Offerings, Alerts, Education
Asset types Supported asset classes and universes	Other	Stocks, ETFs, Mutual Funds, Closed-End Funds, Bonds, Funds, Real Estate
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Free
Key features Core capabilities called out by each vendor	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.	Unique Public search across profiles (companies, investment funds, fund groups) and documents; includes lists for Reporting Issuers, Cease Trade Orders, and Disciplined List. Advanced filters: profile name/number, filing category & type (e.g., Annual/Interim MD&A, financials, prospectuses), submitted date ranges, and ‘Document content’ full‑text search. One‑click download of selected filings as PDFs; export entire document search result set to CSV for offline analysis. Issuer/fund profile pages with tabs for filings and profile details. Help Centre and system status pages maintained by CSA; service generally available 24/7 with periodic maintenance windows.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Google Trends and SEDAR+ (CSA Public Filings — Canada) both support?

Both platforms cover News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Trends and SEDAR+ (CSA Public Filings — Canada) require subscriptions?

Both Google Trends and SEDAR+ (CSA Public Filings — Canada) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Google Trends and SEDAR+ (CSA Public Filings — Canada)?

Both Google Trends and SEDAR+ (CSA Public Filings — Canada) prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Google Trends differentiates itself with Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)., whereas SEDAR+ (CSA Public Filings — Canada) stands out for Public search across profiles (companies, investment funds, fund groups) and documents; includes lists for Reporting Issuers, Cease Trade Orders, and Disciplined List., Advanced filters: profile name/number, filing category & type (e.g., Annual/Interim MD&A, financials, prospectuses), submitted date ranges, and ‘Document content’ full‑text search., and One‑click download of selected filings as PDFs; export entire document search result set to CSV for offline analysis..

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