BEST INVESTING TOOLS COMPARISON

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Checked September 24, 2026

Tool Comparison

GuruFocus vs InsiderScore (VerityData | InsiderScore)

GuruFocus

TestedMost versatile pick
Review & pricing
Paid from
$45.75/mo
Free plan
Yes
Platforms
Web, Mobile, API

Best if

  • You'd rather start free and only pay if you outgrow it
  • You do a lot of your research from your phone
  • You want stock ideas, screeners, and ETF screeners.
Paid from
On request
Free plan
No
Platforms
Web, API

Best if

    Most versatile pick

    Start here

    GuruFocus logo

    GuruFocus

    gurufocus.comTested

    Free • From $549/yr · Web · Mobile · API

    • You'd rather start free and only pay if you outgrow it
    • You do a lot of your research from your phone
    • You want stock ideas, screeners, and ETF screeners.

    Pick InsiderScore (VerityData | InsiderScore) instead if

    InsiderScore (VerityData | InsiderScore) logo

    InsiderScore (VerityData | InsiderScore)

    verityplatform.com

    Contact for pricing · Web · API

    • Go this way if you prefer a simpler, more focused tool.

    Skip both if: Neither one clicks with how you research; there are strong third options.

    See alternatives

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    Our take

    The bottom line

    GuruFocus and InsiderScore (VerityData | InsiderScore) cover a lot of the same ground (7 shared categories, including watchlist, institutional ownership, and alerts), so for the basics you won't go far wrong with either. GuruFocus simply does more: 49 categories to InsiderScore (VerityData | InsiderScore)'s 7, including stock ideas, screeners, and ETF screeners, plus a mobile app. InsiderScore (VerityData | InsiderScore) counters by keeping things simpler.

    What readers say

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    InsiderScore (VerityData | InsiderScore)

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    Key differences at a glance

    Free plan
    GuruFocus
    Free trial
    GuruFocus7 days
    Broader coverage
    GuruFocus49 vs 7 categories
    Mobile app
    GuruFocus
    Broker sync
    GuruFocus
    Global coverage
    GuruFocus
    See the full side-by-side table
    GuruFocus logo

    What GuruFocus does best

    1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
    2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
    3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
    4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
    5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
    InsiderScore (VerityData | InsiderScore) logo

    What InsiderScore (VerityData | InsiderScore) does best

    1. Form 4 transaction data reviewed by Verity analysts, including 10b5-1 plan details and tags for transaction context.
    2. Research on buyback initiations, revisions, quarterly repurchases, and accelerated share repurchases, with point-in-time feeds where licensed.
    3. Tracking institutional holdings through 13F, 13D, and 13G feeds with instrument typing and event flags across supported datasets.
    4. Management-change tracking for CEOs, CFOs, boards, and other officers, with nearly 40 fields per event.
    5. Unusual-event and composite signals for screening.

    Side by side

    Pricing & plans
    Starting price
    Free • From $549/yr
    Contact for pricing
    Free tier
    Yes
    No
    Free trial
    7 days
    —
    Platforms & access
    Web app
    Yes
    Yes
    Mobile app
    Yes
    No
    API access
    Yes
    Yes
    Broker sync
    Yes
    No
    Integrations
    GuruFocus Data API, GuruFocus MCP Server +3 more
    SFTP, VerityRMS +3 more
    Coverage & data
    Asset types
    StocksETFsBondsMutual FundsOptionsFundsOther
    StocksETFsOptionsBonds
    Target audience
    Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
    Not specified
    Data freshness
    End of Day
    End of Day
    Data granularity
    EOD
    EOD
    Export formats
    CSVExcelJSON
    CSVExcelJSONPDF

    Pricing comparison

    Free plan
    Free
    —
    Entry paid plan
    $549/yr≈ $45.75/mo“Premium”
    —
    Tier 2
    $200/mo“Data API Builder”
    —
    Tier 3
    $2000/mo“Data API Commercial”
    —
    Tier 4
    Subscription“Premium Plus”
    —
    Tier 5
    Subscription“Professional”
    —
    Top plan
    $100 per unit“Data API Pay As You Go”
    —
    Custom / enterprise
    Contact sales“Custom API / Enterprise Package”
    Contact sales“Enterprise (contact sales)”
    Free trial
    7 days
    —

    See for yourself

    Side by side

    Price, platforms, data, and market coverage.
    Show
    Side-by-side comparison of GuruFocus and InsiderScore (VerityData | InsiderScore)
    Attribute
    GuruFocus logo
    GuruFocus
    InsiderScore (VerityData | InsiderScore) logo
    InsiderScore (VerityData | InsiderScore)
    Pricing & plans
    Starting price
    Free • From $549/yrContact for pricing
    Free tier
    YesNo
    Free trial
    7 days—
    Plan limits
    57 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +55 more—
    Platforms & access
    Web app
    YesYes
    Mobile app
    YesNo
    API access
    YesYes
    Broker sync
    YesNo
    Integrations
    GuruFocus Data API, GuruFocus MCP Server +3 moreSFTP, VerityRMS +3 more
    Audience & fit
    Experience level
    Beginner, Intermediate, AdvancedIntermediate, Advanced
    Best for
    Retail Traders, Pro Retail +9 more—
    Categories covered
    497
    Regions
    North America, Europe, APAC, LatAm, Middle East, AfricaNorth America
    Data & capabilities
    Data quality
    5 signals: Latency: End of Day, Granularity: EOD +3 more4 signals: Latency: End of Day, Granularity: EOD +2 more
    Data partners
    5 partners: QuoteMedia, Morningstar +3 more—
    Capabilities
    9 signals: Custom formulas, Ranking backtests +7 more—
    Security
    Status page and Encryption in transit—
    Try itVisit GuruFocusVisit InsiderScore (VerityData | InsiderScore)

    Standout features

    The best features of GuruFocus and InsiderScore (VerityData | InsiderScore).
    Show
    GuruFocus logo

    What GuruFocus does best

    1. Research coverage for global stocks with long historical financials, valuation data, charts, comparisons, market valuation indicators, economic indicators, industry data, and company-level fundamentals.
    2. The All-in-One Screener with hundreds of filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, and downloads.
    3. ETF Screener and ETF GF Scores for filtering and comparing more than 5,000 U.S.
    4. Corporate and government bond screening by yield, maturity, ratings, coupon structure, outstanding amount, issuer, and industry, plus company-level bond tabs.
    5. Backtest screener strategies across many countries with configurable stock count, ranking metric, sort order, date range, and rebalance frequency; current membership terms give Premium the latest five years and Premium Plus/Professional history back to 2006.
    InsiderScore (VerityData | InsiderScore) logo

    What InsiderScore (VerityData | InsiderScore) does best

    1. Form 4 transaction data reviewed by Verity analysts, including 10b5-1 plan details and tags for transaction context.
    2. Research on buyback initiations, revisions, quarterly repurchases, and accelerated share repurchases, with point-in-time feeds where licensed.
    3. Tracking institutional holdings through 13F, 13D, and 13G feeds with instrument typing and event flags across supported datasets.
    4. Management-change tracking for CEOs, CFOs, boards, and other officers, with nearly 40 fields per event.
    5. Unusual-event and composite signals for screening.

    All details

    Every attribute we track for GuruFocus and InsiderScore (VerityData | InsiderScore).
    Show
    Attribute
    GuruFocus logo
    GuruFocus
    InsiderScore (VerityData | InsiderScore) logo
    InsiderScore (VerityData | InsiderScore)
    Coverage & fit
    Asset types
    StocksETFsBondsMutual FundsOptionsFundsOther
    StocksETFsOptionsBonds
    Experience
    BeginnerIntermediateAdvanced
    IntermediateAdvanced
    Target audience
    Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more
    Not specified
    Regions
    North AmericaEuropeAPACLatAmMiddle EastAfrica
    North America
    Coverage details
    Identifiers: Ticker and CIK
    Countries: USIdentifiers: Ticker and CUSIP
    Data
    Data freshness
    End of Day
    End of Day
    Data granularity
    EOD
    EOD
    Pricing sources
    ExchangeVendorModel
    Not specified
    Data partners
    QuoteMediaMorningstarRefinitivFREDSEC / local regulators
    Not specified
    Access & integrations
    API protocols
    REST
    REST
    API auth & delivery
    Auth: APIKeySDKs: Python and GoDocs
    Auth: APIKey
    Import methods
    CSVBrokerOAuthManual
    Not specified
    Integrations
    GuruFocus Data APIGuruFocus MCP ServerGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTrade
    SFTPVerityRMSPower BITableauMCP Server
    Export formats
    CSVExcelJSON
    CSVExcelJSONPDF
    Plans & trust
    Security & compliance
    Status pageEncryption in transit
    Not specified
    Capability signals
    Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesCredit ratings+1 more
    Not specified
    Vendor & support
    GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum
    Verity (VerityData | InsiderScore)Country: USFounded 2004Support: Email and Phone
    Curation ratings
    Not specified
    Methodology 4/5Reliability 5/5UX 4/5

    Green tags are exclusive to that tool in this comparison.

    Pricing

    Plans, billing, free trials, and monthly prices.
    Show
    Plan-by-plan pricing comparison of GuruFocus and InsiderScore (VerityData | InsiderScore)
    Tier
    GuruFocus logo
    GuruFocus
    InsiderScore (VerityData | InsiderScore) logo
    InsiderScore (VerityData | InsiderScore)
    Free plan
    Freeportfolio limit: Up to 3 portfolios with 25 stocks each for free members · data api requests: 100/month included in the Free API package · +1 more
    —
    Entry paid plan
    $549/yr≈ $45.75/mo“Premium”billing: Annual only · region price: $549/year for USA, Asia, or Europe; $369/year for several other regions · +7 more
    —
    Tier 2
    $200/mo“Data API Builder”billing: Billed annually · monthly request limit: No limit · +12 more
    —
    Tier 3
    $2000/mo“Data API Commercial”billing: Billed annually · monthly request limit: No limit · +1 more
    —
    Tier 4
    Subscription“Premium Plus”billing: Annual only · public price: Current rendered pricing could not establish the Premium Plus amount · +4 more
    —
    Tier 5
    Subscription“Professional”billing: Annual only · public price: Current rendered pricing could not establish the Professional amount · +1 more
    —
    Top plan
    $100 per unit“Data API Pay As You Go”initial top up: $100 credit · stock daily prices: $0.05/request · +16 more
    —
    Custom / enterprise
    Contact sales“Custom API / Enterprise Package”
    Contact sales“Enterprise (contact sales)”
    Free trial7 days—

    Questions we keep getting

    What's the difference between GuruFocus and InsiderScore (VerityData | InsiderScore)?

    GuruFocus leans toward stock ideas, screeners, and ETF screeners, while InsiderScore (VerityData | InsiderScore) puts more weight on insider data, institutional ownership, and corporate actions & special situations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.

    Is GuruFocus or InsiderScore (VerityData | InsiderScore) free to use?

    GuruFocus has a free tier, so you can get started without paying anything. InsiderScore (VerityData | InsiderScore) is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.

    Which is better for beginners: GuruFocus or InsiderScore (VerityData | InsiderScore)?

    GuruFocus is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.

    Can I use GuruFocus or InsiderScore (VerityData | InsiderScore) on my phone?

    GuruFocus lists a dedicated mobile app, so it travels better. InsiderScore (VerityData | InsiderScore) doesn't list a dedicated mobile app; its documented access is web and API.

    Do GuruFocus and InsiderScore (VerityData | InsiderScore) have APIs?

    Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.

    Should I choose GuruFocus or InsiderScore (VerityData | InsiderScore)?

    It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with InsiderScore (VerityData | InsiderScore) if you prefer its overall approach. And if you only need the basics both share, let price decide.

    What asset classes do GuruFocus and InsiderScore (VerityData | InsiderScore) cover?

    Both cover stocks, ETFs, bonds, and options. GuruFocus also handles mutual funds, funds, and other.

    Which covers international markets: GuruFocus or InsiderScore (VerityData | InsiderScore)?

    GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. InsiderScore (VerityData | InsiderScore) is more region-specific, mainly North America.

    Can I export data from GuruFocus and InsiderScore (VerityData | InsiderScore)?

    Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.

    Can GuruFocus or InsiderScore (VerityData | InsiderScore) connect to my broker?

    GuruFocus syncs with brokers automatically. With InsiderScore (VerityData | InsiderScore), you're entering holdings by hand or importing files.

    Which has a better stock screener: GuruFocus or InsiderScore (VerityData | InsiderScore)?

    GuruFocus has a stock screener for surfacing ideas; InsiderScore (VerityData | InsiderScore) doesn't, and focuses its energy elsewhere.

    Can I track my portfolio with GuruFocus or InsiderScore (VerityData | InsiderScore)?

    GuruFocus handles portfolio tracking. InsiderScore (VerityData | InsiderScore) is really a research tool; you'd track your portfolio elsewhere.

    Feedback

    Spot stale pricing, missing features, or a comparison that feels off? Send feedback on the verdict, table, alternatives, or recommendation.

    Curation & Accuracy

    This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

    Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.