★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool comparison edition
Tool Comparison
GuruFocus vs InsiderScore (VerityData | InsiderScore)
GuruFocus
Best for stock ideas and screeners
Free • From $549/yr
InsiderScore (VerityData | InsiderScore)
Best for insider data and institutional ownership
Subscription
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The verdict
The bottom line
GuruFocus and InsiderScore (VerityData | InsiderScore) cover a lot of the same ground (7 shared categories, including watchlist, institutional ownership, and alerts), so for the basics you won't go far wrong with either. GuruFocus simply does more: 48 categories to InsiderScore (VerityData | InsiderScore)'s 7, including stock ideas, screeners, and ETF screeners, plus a mobile app. InsiderScore (VerityData | InsiderScore) counters by keeping things simpler.
Key differences at a glance
- Mobile app
- GuruFocus
- Free plan
- GuruFocus
- Free trial
- GuruFocus7 days
- Broader coverage
- GuruFocus48 vs 7 categories
- Real-time data
- InsiderScore (VerityData | InsiderScore)
- Broker sync
- GuruFocus
Choose
GuruFocus if…
- You do a lot of your research from your phone
- You'd rather start free and only pay if you outgrow it
- You care about stock ideas, screeners, and ETF screeners, things InsiderScore (VerityData | InsiderScore) doesn't offer
- You're newer to investing and want something approachable
Choose
InsiderScore (VerityData | InsiderScore) if…
- Delayed quotes won't cut it; you need real-time data
Comparison snapshot
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $549/yr | Subscription |
Free tier | Yes | No |
Free trial | 7 days | — |
Plan limits | 38 limits: Free: portfolio limit: Up to 3 portfolios with 25 stocks each for free members, Free: data api requests: 100/month included in the Free API package +36 more | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | Yes | No |
API access | Yes | Yes |
Broker sync | Yes | No |
Integrations | GuruFocus Data API, GuruFocus Excel Add-in +6 more | SFTP, VerityRMS +2 more |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +9 more | — |
Categories covered | 48 | 7 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 5 signals: Latency: End of Day, Granularity: EOD +3 more | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more |
Data partners | 5 partners: QuoteMedia, Morningstar +3 more | — |
Capabilities | 8 signals: Custom formulas, Ranking backtests +6 more | — |
Security | Status page and Encryption in transit | — |
| Try it | Visit GuruFocus | Visit InsiderScore (VerityData | InsiderScore) |
Standout features
What GuruFocus does best
- Global value-investing research platform with historical financial and valuation data, screeners, charts, comparisons, institutional-investor trading histories, executive trading histories, market valuation data, economic indicators, and industry indicators.
- Large global coverage footprint: GuruFocus says it serves more than 1 million users worldwide, covers 100,000 stocks in 100 markets, tracks 8,000+ institutional investors’ trading histories, and tracks 15,000+ mutual fund holdings; API documentation separately describes 60,000+ companies across 9 regions.
- All-in-One Screener with 500+ filters across fundamentals, valuation, profitability, growth, dividends, guru holdings, insider trades, predefined value screens, custom filters, saved screens, downloadable results, and portfolio workflow integration.
- Screener backtesting for more than 80 countries, with U.S. backtests starting January 1, 2006 and non-U.S. country backtests generally starting January 1, 2016; parameters include stock count, ranking metric, sort order, start/end date, and rebalance frequency.
- GuruFocus states that screener backtests are designed to be free of survivorship bias by considering historical mergers, acquisitions, spin-offs, and delistings.
What InsiderScore (VerityData | InsiderScore) does best
- Cleaned & context‑rich Form 4 dataset (history back to 2003/2004) with analyst review, 10b5‑1 plan tagging, and noise reduction (e.g., RSU/tax‑related sales).
- Comprehensive buyback database covering open plans initiated since at least 2004 plus quarterly and special updates, including ASRs, tender offers, Dutch auctions, and NCIBs; newer point-in-time feeds are documented.
- Institutional holdings feeds covering 13F, 13D, and 13G (PIT and historical), with instrument typing (e.g., common, ETFs, calls/puts, debt) and event flags.
- Management Changes database (CEO/CFO/Board and key officers) with ~40 fields per event and PDF report generation.
- ‘Unusual Event’ composite signals (e.g., buyback at low price with insider buying) for long/short idea generation.
Data & access details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsBondsMutual FundsOptionsFundsOther | StocksETFsOptionsBonds |
Experience | BeginnerIntermediateAdvanced | IntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsValue InvestorsQuality InvestorsDividend InvestorsAnalystsQuants/Developers+3 more | Not specified |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Identifiers: Ticker and CIK | Countries: US and CAIdentifiers: Ticker and CUSIP |
| Data | ||
Data freshness | End of Day | Real-timeEnd of Day |
Data granularity | EOD | EOD |
Pricing sources | ExchangeVendorModel | Not specified |
Data partners | QuoteMediaMorningstarRefinitivFREDSEC / local regulators | Not specified |
| Access & integrations | ||
API protocols | REST | REST |
API auth & delivery | Auth: APIKeySDKs: Python and GoDocs | Auth: APIKey |
Import methods | CSVBrokerOAuthManual | Not specified |
Integrations | GuruFocus Data APIGuruFocus Excel Add-inGuruFocus Google Sheets Add-onSnapTradeSchwabFidelityRobinhoodInteractive Brokers | SFTPVerityRMSPower BITableau |
Export formats | CSVExcelJSON | CSVExcelJSONPDF |
| Plans & trust | ||
Security & compliance | Status pageEncryption in transit | Not specified |
Capability signals | Custom formulasRanking backtestsUniverse builderFactors: Value, Quality, Momentum, and GrowthBroker syncMulti-currencyYield curvesAI summaries: Transcripts | Not specified |
Vendor & support | GuruFocus.com, LLCCountry: United StatesFounded 2004Support: Email, Chat, Phone, and Forum | Verity (VerityData | InsiderScore)Country: USFounded 2004Support: Email and Phone |
Curation ratings | Not specified | Methodology 4/5Reliability 5/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing breakdown
$549/yr
Starting price
Plans & pricing
- portfolio limit: Up to 3 portfolios with 25 stocks each for free members
- data api requests: 100/month included in the Free API package
- +1 more
- billing: Annual only
- data api requests: 200/month included with Premium membership
- +2 more
- billing: Annual only
- data api requests: 500/month included with Premium Plus membership
- +2 more
- billing: Annual only
- data api requests: 2,000/month included with Professional membership
- requests: 100/month
- billing: Billed annually
- canada add on: $100/month
- +8 more
- billing: Billed annually
- initial top up: $100 credit
- company profile: $0.10/request
- +11 more
—
Starting price
Plans & pricing
Coverage overlap
Shared categories
7Where the two tools cover the same ground.
GuruFocus strengths
41What you only get with GuruFocus.
InsiderScore (VerityData | InsiderScore) strengths
0What you only get with InsiderScore (VerityData | InsiderScore).
No unique categories.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Frequently Asked Questions
What's the difference between GuruFocus and InsiderScore (VerityData | InsiderScore)?
GuruFocus leans toward stock ideas, screeners, and ETF screeners, while InsiderScore (VerityData | InsiderScore) puts more weight on insider data, institutional ownership, and corporate actions & special situations. They overlap in 7 categories, so for most people it comes down to workflow preference and price.
Is GuruFocus or InsiderScore (VerityData | InsiderScore) free to use?
GuruFocus has a free tier, so you can get started without paying anything. InsiderScore (VerityData | InsiderScore) is paid-only. If budget matters, start with GuruFocus and see how far it takes you before opening your wallet.
Which is better for beginners: GuruFocus or InsiderScore (VerityData | InsiderScore)?
GuruFocus is the friendlier place to start; its interface takes less getting used to. Both work fine once you're past the basics.
Can I use GuruFocus or InsiderScore (VerityData | InsiderScore) on my phone?
GuruFocus lists a dedicated mobile app, so it travels better. InsiderScore (VerityData | InsiderScore) doesn't list a dedicated mobile app; its documented access is web and API.
Do GuruFocus and InsiderScore (VerityData | InsiderScore) have APIs?
Yes, both offer API access, so developers and quants can pull data programmatically or wire up their own integrations.
Should I choose GuruFocus or InsiderScore (VerityData | InsiderScore)?
It depends on what you're after. Pick GuruFocus if stock ideas and screeners matter to you; go with InsiderScore (VerityData | InsiderScore) if you prefer its overall approach. And if you only need the basics both share, let price decide.
What asset classes do GuruFocus and InsiderScore (VerityData | InsiderScore) cover?
Both cover stocks, ETFs, bonds, and options. GuruFocus also handles mutual funds, funds, and other.
Does GuruFocus or InsiderScore (VerityData | InsiderScore) have real-time data?
InsiderScore (VerityData | InsiderScore) offers real-time data, which matters if you trade actively. GuruFocus runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: GuruFocus or InsiderScore (VerityData | InsiderScore)?
GuruFocus has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. InsiderScore (VerityData | InsiderScore) is more region-specific, mainly North America.
Can I export data from GuruFocus and InsiderScore (VerityData | InsiderScore)?
Yes, both export to spreadsheets (CSV and Excel), which is handy if you like running your own numbers.
Can GuruFocus or InsiderScore (VerityData | InsiderScore) connect to my broker?
GuruFocus syncs with brokers automatically. With InsiderScore (VerityData | InsiderScore), you're entering holdings by hand or importing files.
Which has a better stock screener: GuruFocus or InsiderScore (VerityData | InsiderScore)?
GuruFocus has a stock screener for surfacing ideas; InsiderScore (VerityData | InsiderScore) doesn't, and focuses its energy elsewhere.
Can I track my portfolio with GuruFocus or InsiderScore (VerityData | InsiderScore)?
GuruFocus handles portfolio tracking. InsiderScore (VerityData | InsiderScore) is really a research tool; you'd track your portfolio elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.