VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View IBISWorld View Semrush Back to Home

Head-to-head

IBISWorld vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

IBISWorld adds Scores, AI Chat, and Custom Dashboards coverage that Semrush skips.

Semrush includes App & Website Traffic, APIs & SDKs, and Sheets / Excel Add-ins categories that IBISWorld omits.

IBISWorld highlights: Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk..

Semrush is known for: Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Semrush keeps a free entry point that IBISWorld lacks.

Semrush offers mobile access, which IBISWorld skips.

IBISWorld

ibisworld.com

Subscription-based industry research platform with options to purchase single reports. Full industry reports (30–40 pages) are downloadable as PDF, while Key Statistics tables can be exported to Excel. API access requires an API-enabled account and uses OAuth2 with documented rate limits. Add-ons include custom dashboards, a Salesforce app, and specialized Excel-based tools. AI features are delivered through Phil, a chat assistant trained on IBISWorld data.

Platforms

Web

API

Pricing

Subscription

One-time

Quick highlights

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).
Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context.

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Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

Web

Mobile

API

Pricing

Free

Subscription

Quick highlights

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and Blogs.

Where they differ

IBISWorld

Distinct strengths include:

Scores

AI Chat

Custom Dashboards

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).

Semrush

Distinct strengths include:

App & Website Traffic

APIs & SDKs

Sheets / Excel Add-ins

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

Attribute	IBISWorld	Semrush
Categories Which research workflows each platform targets	Shared: Data APIs, Blogs Unique: Scores, AI Chat, Custom Dashboards	Shared: Data APIs, Blogs Unique: App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, Mobile, API
Pricing High-level pricing models	Subscription, One-time	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel. Business Environment Profiles with proprietary forecasts across hundreds of economic indicators. Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk. REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr). Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context. Single-report purchase options, such as US Industry Research Reports (~$1,095) or Spotlight Reports (~$745).	Unique Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks. Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4). API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing. Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export. Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines. Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do IBISWorld and Semrush both support?

Both platforms cover Data APIs, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Semrush offers a free entry point, while IBISWorld requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while IBISWorld focuses on web or desktop access.

What unique strengths set the two platforms apart?

IBISWorld differentiates itself with Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

Keep exploring

Stay on top of related tools

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