VOL. XCIV, NO. 247

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Monday, October 6, 2025

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Head-to-head

IBISWorld vs Similarweb comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

IBISWorld adds Scores, AI Chat, Blogs, and Custom Dashboards coverage that Similarweb skips.

Similarweb includes App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins, and Data Visualizations categories that IBISWorld omits.

IBISWorld highlights: Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk..

Similarweb is known for: Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

Similarweb keeps a free entry point that IBISWorld lacks.

IBISWorld

ibisworld.com

Subscription-based industry research platform with options to purchase single reports. Full industry reports (30–40 pages) are downloadable as PDF, while Key Statistics tables can be exported to Excel. API access requires an API-enabled account and uses OAuth2 with documented rate limits. Add-ons include custom dashboards, a Salesforce app, and specialized Excel-based tools. AI features are delivered through Phil, a chat assistant trained on IBISWorld data.

Platforms

Web

API

Pricing

Subscription

One-time

Quick highlights

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).
Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context.

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Similarweb

similarweb.com

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Data APIs

Where they differ

IBISWorld

Distinct strengths include:

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).

Similarweb

Distinct strengths include:

App & Website Traffic

APIs & SDKs

Sheets / Excel Add-ins

Data Visualizations

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Feature-by-feature breakdown

Attribute	IBISWorld	Similarweb
Categories Which research workflows each platform targets	Shared: Data APIs Unique: Scores, AI Chat, Blogs, Custom Dashboards	Shared: Data APIs Unique: App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins, Data Visualizations
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, API
Pricing High-level pricing models	Subscription, One-time	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel. Business Environment Profiles with proprietary forecasts across hundreds of economic indicators. Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk. REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr). Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context. Single-report purchase options, such as US Industry Research Reports (~$1,095) or Spotlight Reports (~$745).	Unique Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool. APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports. Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly. Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads. Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports. Dashboard and table exports in Excel, PDF, PPT, and PNG formats.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do IBISWorld and Similarweb both support?

Both platforms cover Data APIs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Similarweb offers a free entry point, while IBISWorld requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access IBISWorld and Similarweb?

Both IBISWorld and Similarweb prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

IBISWorld differentiates itself with Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

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