VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

Wednesday, June 3, 2026

Tool Comparison · Wednesday, June 3, 2026

Magic Formula Investing vs Smartkarma

Magic Formula Investing vs Smartkarma: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.

Quick verdict
Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

Best for screeners, and stock ideas

Pricing
Free
Platforms
Web
VS
Smartkarma logo

Smartkarma

smartkarma.com

Best for watchlist, and news

Pricing
Free
Platforms
Web, Mobile

Outbound links may include affiliate or sponsor codes.

Comparison snapshot

Attribute
Magic Formula Investing
Smartkarma
Starting price
Free
Free
Categories covered
2
10
Web app
Yes
Yes
Mobile app
No
Yes
API access
No
No
Regions
North America
North America, Europe, APAC, LatAm, Middle East, Africa

Who should choose which?

Choose

Magic Formula Investing if…

  • You need straightforward screener with only two inputs: minimum market cap (usd, millions) and number of results (30 or 50).
  • You need universe restricted to u.s.-listed equities, excluding financial and utility companies.
  • You need ranks companies on two factors: high earnings yield (low p/e) and high return on capital, with minor accounting adjustments.
  • You need update cadence: price data refreshed daily around 8:00 am et on trading days; financial data updated quarterly.

Choose

Smartkarma if…

  • You need a mobile app for on-the-go research
  • You need ai-augmented research hub delivering real-time, actionable insights with direct access to top-ranked analysts.
  • You need smartscore screener covers five factors-value, dividend, growth, resilience, and momentum-with filters by country, sector, and market cap.
  • You need relative value tool highlights holdco and share-class pair opportunities, with proprietary actionability/investability scores and z-score diagnostics.

Consider alternatives if…

  • You want broader category coverage in one tool.
  • Neither pricing tier fits your budget.
See alternatives

Side-by-side feature breakdown

AttributeMagic Formula InvestingSmartkarma
Asset types
Stocks
StocksETFsBondsCurrenciesCryptos
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North America
North AmericaEuropeAPACLatAmMiddle EastAfrica
Data freshness
End of Day
Not specified
API access
Not specifiedNot specified
Export formats
Not specifiedNot specified

Seen enough? Open either tool and try it now.

Pricing breakdown

Pricing details

Tool

Magic Formula Investing

Starting price

Free tierYes
Free trial

Plans & pricing

FreeFree

Tool

Smartkarma

Starting price

Free tierYes
Free trial

Plans & pricing

Preview PassFree
Pro PlatformSubscription
Premium & Data SubscriptionsSubscription
Digital IR Platform (Corporate)Subscription
Plus Platform (Wealth/Intermediaries)Subscription

Coverage overlap

Shared categories2

Categories where both tools offer overlapping coverage.

Magic Formula Investing strengths0

Categories covered by Magic Formula Investing only.

No unique categories.

Smartkarma strengths8

Categories covered by Smartkarma only.

Community category leaders

Vote sentiment comparison

Loading sentiment chart...

Still deciding? Get hands-on with both — most plans offer a free tier or trial.

Frequently Asked Questions

What's the difference between Magic Formula Investing and Smartkarma?

Magic Formula Investing focuses on Screeners, and Stock Ideas while Smartkarma specializes in Stock Ideas, Screeners, and Watchlist. They overlap in 2 categories, so choose based on your preferred workflow and pricing.

How much do Magic Formula Investing and Smartkarma cost?

Good news—both Magic Formula Investing and Smartkarma offer free plans. You can try each platform without commitment and only pay when you need premium features.

Can I use Magic Formula Investing or Smartkarma on my phone?

Smartkarma has a mobile app so you can check your research on the go. Magic Formula Investing is web-only, so you'll need a browser to access it from mobile devices.

Should I choose Magic Formula Investing or Smartkarma?

Choose Magic Formula Investing if you need Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies.. Go with Smartkarma if AI-augmented research hub delivering real-time, actionable insights with direct access to top-ranked analysts., and SmartScore Screener covers five factors-Value, Dividend, Growth, Resilience, and Momentum-with filters by country, sector, and market cap. better fits how you invest.

What asset classes do Magic Formula Investing and Smartkarma cover?

Both cover Stocks. Smartkarma adds coverage for ETFs, Bonds, Currencies, and Cryptos.

Which has a better stock screener—Magic Formula Investing or Smartkarma?

Both Magic Formula Investing and Smartkarma include stock screeners. Try each to see which filtering options and interface you prefer.

Top 50 Investing ToolsGlobal ranking of the best investing tools, ranked by community votes.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.