VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

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Tuesday, January 6, 2026

Tool Comparison

Magic Formula Investing vs Smartkarma comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

PricingFree
PlatformsWeb
Smartkarma logo

Smartkarma

smartkarma.com

PricingFree, Subscription
PlatformsWeb, Mobile

Comparison highlights

  • Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
  • Overlap: both cover Screeners, and Stock Ideas.
  • Coverage tilt: Magic Formula Investing has 0 categories you won't get in Smartkarma; Smartkarma has 8 unique categories.
  • Pricing: Magic Formula Investing is Free; Smartkarma is Free, Subscription.

Category leaders

  • Screeners: not enough category votes yet to call a leader.
  • Watchlist: Smartkarma is tagged for this workflow; Magic Formula Investing has no category votes yet.
  • News: Smartkarma is tagged for this workflow; Magic Formula Investing has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

Magic Formula InvestingSmartkarma

Side-by-side metrics

AttributeMagic Formula InvestingSmartkarma
Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs, Bonds, Currencies, Cryptos

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, Mobile

Pricing

High-level pricing models

Free

Free, Subscription

Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

Magic Formula Investing strengths

Categories covered by Magic Formula Investing but not Smartkarma.

No unique categories yet.

Smartkarma strengths

Categories covered by Smartkarma but not Magic Formula Investing.

Frequently Asked Questions

Which workflows do Magic Formula Investing and Smartkarma both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Magic Formula Investing and Smartkarma require subscriptions?

Both Magic Formula Investing and Smartkarma keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Smartkarma ships a dedicated mobile experience, while Magic Formula Investing focuses on web or desktop access.

What unique strengths set the two platforms apart?

Magic Formula Investing differentiates itself with Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments., whereas Smartkarma stands out for AI-augmented research hub delivering real-time, actionable insights with direct access to top-ranked analysts., SmartScore Screener covers five factors-Value, Dividend, Growth, Resilience, and Momentum-with filters by country, sector, and market cap., and Relative Value tool highlights HoldCo and share-class pair opportunities, with proprietary Actionability/Investability scores and z-score diagnostics..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.