VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Magic Formula InvestingView WhaleWisdomBack to Home

Head-to-head

Magic Formula Investing vs WhaleWisdom comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Magic Formula Investing adds Screeners coverage that WhaleWisdom skips.

WhaleWisdom includes Institutional Data, 13F, and Investor Holdings categories that Magic Formula Investing omits.

Magic Formula Investing highlights: Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments..

WhaleWisdom is known for: Rank hedge fund managers by performance, risk-adjusted returns, and recent filings., Pull 13F, 13D/G, insider trades, and sector exposures into custom portfolios and alerts., and API and bulk downloads available for quantitative workflows and screening..

Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

Free stock screener based on Joel Greenblatt’s Magic Formula strategy. Covers only U.S.-listed equities, excluding financials and utilities. Users choose a minimum market cap and get either 30 or 50 ranked results. Prices are updated daily on trading mornings, and fundamentals refresh quarterly. Free registration is required.

Platforms

Web

Pricing

Free

Quick highlights

  • Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50).
  • Universe restricted to U.S.-listed equities, excluding financial and utility companies.
  • Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments.
  • Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly.
  • Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks.

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet
View full profileVisit site
WhaleWisdom logo

WhaleWisdom

whalewisdom.com

Aggregates 13F filings and insider transactions so investors can follow institutional positioning, build watchlists, and backtest crowding strategies.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Rank hedge fund managers by performance, risk-adjusted returns, and recent filings.
  • Pull 13F, 13D/G, insider trades, and sector exposures into custom portfolios and alerts.
  • API and bulk downloads available for quantitative workflows and screening.
  • Tools for cloning strategies, monitoring crowding, and tracking portfolio overlaps over time.

Community votes (overall)

0% upvotes 0% downvotes
You haven't voted yet
View full profileVisit site
Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Magic Formula Investing

Distinct strengths include:

Screeners
  • Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50).
  • Universe restricted to U.S.-listed equities, excluding financial and utility companies.
  • Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments.
  • Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly.

WhaleWisdom

Distinct strengths include:

Institutional Data
13F
Investor Holdings
  • Rank hedge fund managers by performance, risk-adjusted returns, and recent filings.
  • Pull 13F, 13D/G, insider trades, and sector exposures into custom portfolios and alerts.
  • API and bulk downloads available for quantitative workflows and screening.
  • Tools for cloning strategies, monitoring crowding, and tracking portfolio overlaps over time.

Feature-by-feature breakdown

AttributeMagic Formula InvestingWhaleWisdom
Categories

Which research workflows each platform targets

Shared: Stock Ideas

Unique: Screeners

Shared: Stock Ideas

Unique: Institutional Data, 13F, Investor Holdings

Asset types

Supported asset classes and universes

Stocks

Stocks, ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web, API

Pricing

High-level pricing models

Free

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50).
  • Universe restricted to U.S.-listed equities, excluding financial and utility companies.
  • Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments.
  • Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly.
  • Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks.
  • Suggested rules: equal-dollar weighting, annual holding period (sell losses just before 1 year, gains just after 1 year) to optimize after-tax results.

Unique

  • Rank hedge fund managers by performance, risk-adjusted returns, and recent filings.
  • Pull 13F, 13D/G, insider trades, and sector exposures into custom portfolios and alerts.
  • API and bulk downloads available for quantitative workflows and screening.
  • Tools for cloning strategies, monitoring crowding, and tracking portfolio overlaps over time.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Magic Formula Investing and WhaleWisdom both support?

Both platforms cover Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Magic Formula Investing and WhaleWisdom require subscriptions?

Both Magic Formula Investing and WhaleWisdom keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Magic Formula Investing and WhaleWisdom?

Both Magic Formula Investing and WhaleWisdom prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Magic Formula Investing differentiates itself with Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments., whereas WhaleWisdom stands out for Rank hedge fund managers by performance, risk-adjusted returns, and recent filings., Pull 13F, 13D/G, insider trades, and sector exposures into custom portfolios and alerts., and API and bulk downloads available for quantitative workflows and screening..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.