VOL. XCIV, NO. 247
★ BEST INVESTING TOOLS COMPARISON ★
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Sunday, May 31, 2026
Tool Comparison · Sunday, May 31, 2026
Magic Formula Investing vs Yellowbrick Investing
Magic Formula Investing vs Yellowbrick Investing: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.
Magic Formula Investing
magicformulainvesting.com
Best for screeners, and stock ideas
- Pricing
- Free
- Platforms
- Web
Yellowbrick Investing
joinyellowbrick.com
Best for investor holdings, and 13f
- Pricing
- Free • Paid plans available
- Platforms
- Web
Outbound links may include affiliate or sponsor codes.
Comparison snapshot
Who should choose which?
Choose
Magic Formula Investing if…
- You need straightforward screener with only two inputs: minimum market cap (usd, millions) and number of results (30 or 50).
- You need universe restricted to u.s.-listed equities, excluding financial and utility companies.
- You need ranks companies on two factors: high earnings yield (low p/e) and high return on capital, with minor accounting adjustments.
- You need update cadence: price data refreshed daily around 8:00 am et on trading days; financial data updated quarterly.
Choose
Yellowbrick Investing if…
- You need aggregated stock pitches with powerful filters: search by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and more.
- You need elite investor feeds curate trades and ideas from top-performing investors, complete with displayed average returns.
- You need hedge fund watcher tracks 13f filings and fund trades, with premium features such as leaderboards, model portfolios, and fund-level performance stats.
- You need premium plan includes full access to all pitches with no delay, premium daily email with 25+ stock ideas, yellowbrick premium portfolio, investor return analytics, professional fund portfolios, premium stock-pitch filters, and expanded hedge fund watcher features.
Consider alternatives if…
- You want broader category coverage in one tool.
- Neither pricing tier fits your budget.
Side-by-side feature breakdown
| Attribute | Magic Formula Investing | Yellowbrick Investing |
|---|---|---|
Asset types | Stocks | StocksETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North America | North AmericaEuropeAPAC |
Data freshness | End of Day | Not specified |
API access | Not specified | Not specified |
Export formats | Not specified | Not specified |
Seen enough? Open either tool and try it now.
Pricing breakdown
Tool
Magic Formula Investing
—
Starting price
Plans & pricing
Tool
Yellowbrick Investing
$24/mo
Starting price
Plans & pricing
Coverage overlap
Categories covered by Magic Formula Investing only.
No unique categories.
Categories covered by Yellowbrick Investing only.
Community category leaders
Vote sentiment comparison
Loading sentiment chart...
Still deciding? Get hands-on with both — most plans offer a free tier or trial.
Frequently Asked Questions
What's the difference between Magic Formula Investing and Yellowbrick Investing?
Magic Formula Investing focuses on Screeners, and Stock Ideas while Yellowbrick Investing specializes in Stock Ideas, Screeners, and Investor Holdings. They overlap in 2 categories, so choose based on your preferred workflow and pricing.
How much do Magic Formula Investing and Yellowbrick Investing cost?
Good news—both Magic Formula Investing and Yellowbrick Investing offer free plans. You can try each platform without commitment and only pay when you need premium features.
Should I choose Magic Formula Investing or Yellowbrick Investing?
Choose Magic Formula Investing if you need Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies.. Go with Yellowbrick Investing if Aggregated stock pitches with powerful filters: search by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and more., and Elite Investor Feeds curate trades and ideas from top-performing investors, complete with displayed average returns. better fits how you invest.
What asset classes do Magic Formula Investing and Yellowbrick Investing cover?
Both cover Stocks. Yellowbrick Investing adds coverage for ETFs.
Which has a better stock screener—Magic Formula Investing or Yellowbrick Investing?
Both Magic Formula Investing and Yellowbrick Investing include stock screeners. Try each to see which filtering options and interface you prefer.
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.