VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

Sunday, May 31, 2026

Tool Comparison · Sunday, May 31, 2026

Magic Formula Investing vs Yellowbrick Investing

Magic Formula Investing vs Yellowbrick Investing: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.

Quick verdict
Magic Formula Investing logo

Magic Formula Investing

magicformulainvesting.com

Best for screeners, and stock ideas

Pricing
Free
Platforms
Web
VS
Yellowbrick Investing logo

Yellowbrick Investing

joinyellowbrick.com

Best for investor holdings, and 13f

Pricing
Free • Paid plans available
Platforms
Web

Outbound links may include affiliate or sponsor codes.

Comparison snapshot

Attribute
Magic Formula Investing
Yellowbrick Investing
Starting price
Free
Free • Paid plans available
Categories covered
2
7
Web app
Yes
Yes
Mobile app
No
No
API access
No
No
Regions
North America
North America, Europe, APAC

Who should choose which?

Choose

Magic Formula Investing if…

  • You need straightforward screener with only two inputs: minimum market cap (usd, millions) and number of results (30 or 50).
  • You need universe restricted to u.s.-listed equities, excluding financial and utility companies.
  • You need ranks companies on two factors: high earnings yield (low p/e) and high return on capital, with minor accounting adjustments.
  • You need update cadence: price data refreshed daily around 8:00 am et on trading days; financial data updated quarterly.

Choose

Yellowbrick Investing if…

  • You need aggregated stock pitches with powerful filters: search by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and more.
  • You need elite investor feeds curate trades and ideas from top-performing investors, complete with displayed average returns.
  • You need hedge fund watcher tracks 13f filings and fund trades, with premium features such as leaderboards, model portfolios, and fund-level performance stats.
  • You need premium plan includes full access to all pitches with no delay, premium daily email with 25+ stock ideas, yellowbrick premium portfolio, investor return analytics, professional fund portfolios, premium stock-pitch filters, and expanded hedge fund watcher features.

Consider alternatives if…

  • You want broader category coverage in one tool.
  • Neither pricing tier fits your budget.
See alternatives

Side-by-side feature breakdown

AttributeMagic Formula InvestingYellowbrick Investing
Asset types
Stocks
StocksETFs
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North America
North AmericaEuropeAPAC
Data freshness
End of Day
Not specified
API access
Not specifiedNot specified
Export formats
Not specifiedNot specified

Seen enough? Open either tool and try it now.

Pricing breakdown

Pricing details

Tool

Magic Formula Investing

Starting price

Free tierYes
Free trial

Plans & pricing

FreeFree

Tool

Yellowbrick Investing

$24/mo

Starting price

Free tierYes
Free trial

Plans & pricing

FreeFree
Yellowbrick Premium Monthly$30/mo
Yellowbrick Premium Annual$24/mo
CEO Watcher Premium$40/mo
BundleSubscription

Coverage overlap

Shared categories2

Categories where both tools offer overlapping coverage.

Magic Formula Investing strengths0

Categories covered by Magic Formula Investing only.

No unique categories.

Yellowbrick Investing strengths5

Categories covered by Yellowbrick Investing only.

Community category leaders

Vote sentiment comparison

Loading sentiment chart...

Still deciding? Get hands-on with both — most plans offer a free tier or trial.

Frequently Asked Questions

What's the difference between Magic Formula Investing and Yellowbrick Investing?

Magic Formula Investing focuses on Screeners, and Stock Ideas while Yellowbrick Investing specializes in Stock Ideas, Screeners, and Investor Holdings. They overlap in 2 categories, so choose based on your preferred workflow and pricing.

How much do Magic Formula Investing and Yellowbrick Investing cost?

Good news—both Magic Formula Investing and Yellowbrick Investing offer free plans. You can try each platform without commitment and only pay when you need premium features.

Should I choose Magic Formula Investing or Yellowbrick Investing?

Choose Magic Formula Investing if you need Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., and Universe restricted to U.S.-listed equities, excluding financial and utility companies.. Go with Yellowbrick Investing if Aggregated stock pitches with powerful filters: search by ticker, sector, valuation metrics, price targets, dividends, sentiment, geography, and more., and Elite Investor Feeds curate trades and ideas from top-performing investors, complete with displayed average returns. better fits how you invest.

What asset classes do Magic Formula Investing and Yellowbrick Investing cover?

Both cover Stocks. Yellowbrick Investing adds coverage for ETFs.

Which has a better stock screener—Magic Formula Investing or Yellowbrick Investing?

Both Magic Formula Investing and Yellowbrick Investing include stock screeners. Try each to see which filtering options and interface you prefer.

Top 50 Investing ToolsGlobal ranking of the best investing tools, ranked by community votes.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.