VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Thursday, October 30, 2025

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Tool Comparison

MSN Money vs Smartfin comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

MSN Money adds News, ETF Overview, Fund Performance, and Retirement Calculator coverage that Smartfin skips.

Smartfin includes Stock Ideas, Data Visualizations, Transcripts, Checklist, Insider Data, Analyst Price Targets, Alerts, and AI Business Summary categories that MSN Money omits.

MSN Money ships a mobile app. Smartfin is web/desktop only.

In depth comparison

MSN Money

msn.com

Hands-on review

Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.

Platforms

WebMobileDesktop

Pricing

Free

Quick highlights

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
Earnings calendar and estimates sourced from Zacks Investment Research.

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Smartfin

thesmartfin.com

Beginner‑friendly stock research platform focused on fundamentals: visual financials, sector‑adjusted scoring (value/profit/growth/health), AI company snapshots, curated stock lists, and real‑time alerts for insider trades & analyst price‑target changes. US‑stocks centric; no brokerage sync or advanced risk/quant features.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.
Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist.

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Where they differ

MSN Money

Distinct strengths include:

News ETF Overview Fund Performance Retirement Calculator

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.

Smartfin

Distinct strengths include:

Stock Ideas Data Visualizations Transcripts Checklist Insider Data Analyst Price Targets Alerts AI Business Summary

AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover.
Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings.
Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts.
Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists.

Feature-by-feature breakdown

Attribute	MSN Money	Smartfin
Categories Which research workflows each platform targets	Shared: Calendar, Watchlist, Financials, Scores Unique: News, ETF Overview, Fund Performance, Retirement Calculator	Shared: Calendar, Watchlist, Financials, Scores Unique: Stock Ideas, Data Visualizations, Transcripts, Checklist, Insider Data, Analyst Price Targets, Alerts, AI Business Summary
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Commodities, Currencies	Stocks
Experience levels Who each product is built for	Beginner, Intermediate	Beginner, Intermediate
Platforms Where you can access the product	Web, Mobile, Desktop	Web
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Free finance news aggregation from thousands of publishers in an ad-supported environment. Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list. Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays. Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence. Earnings calendar and estimates sourced from Zacks Investment Research. Mobile apps extend functionality: Android offers calculators for mortgages, currency conversion, tips, and retirement planning, while iOS supports stock tracking and watchlists.	Unique AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover. Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings. Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts. Real‑time alerts for insider trades and analyst price‑target changes; customizable watchlists. Event hub for tracked tickers (earnings, SEC filings, transcripts) and a lightweight research checklist. Curated ‘Stock Lists’ (e.g., top dividend, top AI, top market cap) focused on U.S. markets.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do MSN Money and Smartfin both support?

Both platforms cover Calendar, Watchlist, Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do MSN Money and Smartfin require subscriptions?

Both MSN Money and Smartfin keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

MSN Money ships a dedicated mobile experience, while Smartfin focuses on web or desktop access.

What unique strengths set the two platforms apart?

MSN Money differentiates itself with Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays., whereas Smartfin stands out for AI overview cards: plain‑English company summaries with positives/negatives and peer positioning on hover., Sector‑adjusted scorecards across value, profit, growth, and financial health with peer rankings., and Visual Stock Explorer: 30+ years of fundamentals, 200+ metrics, annual/quarterly toggles, downloadable charts..

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