VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

Tool Comparison

Observatory of Economic Complexity (OEC) vs Semrush comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Observatory of Economic Complexity (OEC) adds Data Visualizations, Shipping & Trade, and Education coverage that Semrush skips.

Semrush includes App & Website Traffic, APIs & SDKs, and Sheets / Excel Add-ins categories that Observatory of Economic Complexity (OEC) omits.

Semrush offers mobile access, which Observatory of Economic Complexity (OEC) skips.

In depth comparison

Observatory of Economic Complexity (OEC)

oec.world

A global trade and economic complexity platform with rich visualizations, country and product rankings, and an API. Pro plans unlock the latest monthly and subnational datasets, while Premium adds company-level Bill of Lading data and bulk downloads. Academic discounts and enterprise options with SSO support are also available.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.

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Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

WebMobileAPI

Pricing

FreeSubscription

Quick highlights

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Where they differ

Observatory of Economic Complexity (OEC)

Distinct strengths include:

Data Visualizations Shipping & Trade Education

Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.

Semrush

Distinct strengths include:

App & Website Traffic APIs & SDKs Sheets / Excel Add-ins

Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Feature-by-feature breakdown

Attribute	Observatory of Economic Complexity (OEC)	Semrush
Categories Which research workflows each platform targets	Shared: Data APIs, Blogs Unique: Data Visualizations, Shipping & Trade, Education	Shared: Data APIs, Blogs Unique: App & Website Traffic, APIs & SDKs, Sheets / Excel Add-ins
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, Mobile, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification. Monthly international trade data and subnational coverage across 30+ countries available on Pro plans. Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs. REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes. Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers. Support for multiple HS revisions (from HS92 through HS2022) with well-documented historical ranges.	Unique Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks. Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4). API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing. Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export. Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines. Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Observatory of Economic Complexity (OEC) and Semrush both support?

Both platforms cover Data APIs, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Observatory of Economic Complexity (OEC) and Semrush require subscriptions?

Both Observatory of Economic Complexity (OEC) and Semrush keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while Observatory of Economic Complexity (OEC) focuses on web or desktop access.

What unique strengths set the two platforms apart?

Observatory of Economic Complexity (OEC) differentiates itself with Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs., whereas Semrush stands out for Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing..

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