VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Observatory of Economic Complexity (OEC) vs Social Blade comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Observatory of Economic Complexity (OEC) adds Data Visualizations, Shipping & Trade, Education, and Blogs coverage that Social Blade skips.

Social Blade includes App & Website Traffic categories that Observatory of Economic Complexity (OEC) omits.

Observatory of Economic Complexity (OEC) highlights: Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs..

Social Blade is known for: Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections., Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan)., and Favorites dashboard with plan-based limits and ad-free browsing for premium members..

Observatory of Economic Complexity (OEC) logo

Observatory of Economic Complexity (OEC)

oec.world

A global trade and economic complexity platform with rich visualizations, country and product rankings, and an API. Pro plans unlock the latest monthly and subnational datasets, while Premium adds company-level Bill of Lading data and bulk downloads. Academic discounts and enterprise options with SSO support are also available.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
  • Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.

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Social Blade logo

Social Blade

socialblade.com

Analytics for social channels including YouTube, TikTok, Twitch, Instagram, and Facebook. Features include rankings, projections, and estimated earnings. Premium expands historical data access (daily charts up to three years for YouTube, ten years for other platforms), increases favorite slots, removes ads, and includes Business API credits. A free tier is available with limited history and functionality.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections.
  • Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan).
  • Favorites dashboard with plan-based limits and ad-free browsing for premium members.
  • Historical data access: free users get 14 days of tabular data plus weekly/monthly charts, while paid tiers unlock up to three years of daily history for YouTube and up to ten years for other platforms.
  • Downloadable YouTube Report Cards as PDFs and Custom Reports (influencer finder) exportable to Excel.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Observatory of Economic Complexity (OEC)

Distinct strengths include:

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.

Social Blade

Distinct strengths include:

  • Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections.
  • Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan).
  • Favorites dashboard with plan-based limits and ad-free browsing for premium members.
  • Historical data access: free users get 14 days of tabular data plus weekly/monthly charts, while paid tiers unlock up to three years of daily history for YouTube and up to ten years for other platforms.

Feature-by-feature breakdown

AttributeObservatory of Economic Complexity (OEC)Social Blade
Categories

Which research workflows each platform targets

Shared: Data APIs

Unique: Data Visualizations, Shipping & Trade, Education, Blogs

Shared: Data APIs

Unique: App & Website Traffic

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
  • Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.
  • Support for multiple HS revisions (from HS92 through HS2022) with well-documented historical ranges.

Unique

  • Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections.
  • Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan).
  • Favorites dashboard with plan-based limits and ad-free browsing for premium members.
  • Historical data access: free users get 14 days of tabular data plus weekly/monthly charts, while paid tiers unlock up to three years of daily history for YouTube and up to ten years for other platforms.
  • Downloadable YouTube Report Cards as PDFs and Custom Reports (influencer finder) exportable to Excel.
  • Business API offering profile statistics and top lists via REST, with authentication through client ID and token. Credits are consumed per profile or top list; some endpoints are free to query.
Tested

Verified by hands-on testing inside Find My Moat

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Observatory of Economic Complexity (OEC) and Social Blade both support?

Both platforms cover Data APIs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Observatory of Economic Complexity (OEC) and Social Blade require subscriptions?

Both Observatory of Economic Complexity (OEC) and Social Blade keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Observatory of Economic Complexity (OEC) and Social Blade?

Both Observatory of Economic Complexity (OEC) and Social Blade prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Observatory of Economic Complexity (OEC) differentiates itself with Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs., whereas Social Blade stands out for Track creator stats across YouTube, TikTok, Twitch, Instagram, and Facebook, including estimated earnings and growth projections., Top lists and platform rankings with SB Rank/grade and live subscriber/follower counts (list lengths vary by plan)., and Favorites dashboard with plan-based limits and ad-free browsing for premium members..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.