VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

Semrush vs Visualping comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Semrush adds App & Website Traffic, Data APIs, and Blogs coverage that Visualping skips.

Visualping includes Alerts, News, Regulatory Filings Monitoring, Webhooks, Zapier / Make, and AI categories that Semrush omits.

Semrush ships a mobile app. Visualping is web/desktop only.

In depth comparison

Semrush logo

Semrush

semrush.com

Comprehensive SEO, marketing, and web traffic analytics platform. API access for core Analytics and Projects requires a Business plan, with usage billed in API units. Some APIs—like Listing Management and Map Rank Tracker—don’t consume units. Enterprise security options include SAML SSO on Guru and Business tiers. A 7-day free trial is available for all paid plans.

Platforms

WebMobileAPI

Pricing

FreeSubscription

Quick highlights

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.

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Visualping logo

Visualping

visualping.io

Website change‑detection and alerting. Supports visual, text and element/HTML (‘web’) compare modes, actions to log in/fill forms/scroll/wait/execute scripts, PDF monitoring, high‑frequency checks (as fast as 2 minutes on paid tiers), and multi‑channel notifications (email, SMS, Slack, Microsoft Teams, Google Chat, Discord, RSS, webhooks). Business plans add bulk job import/management, reporting (scheduled), and API/webhooks for integration. AI features (‘Important Alerts’) classify/ summarize changes so teams only see what matters.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Compare modes: visual (screenshot diffs), text changes, and element/HTML (‘web’) targeting; select a specific area or element to track.
  • Action tools to monitor behind logins and interact with pages: type, click, dropdown select, scroll, wait, cookie pass, JavaScript ‘script’ actions; supports iFrames.
  • Monitor PDFs directly or indirectly (watch a listing page for changing PDF versions).
  • AI ‘Important Alerts’ to flag/summarize only relevant changes; premium Visual Analyzer for image‑change intelligence (Solutions tier).
  • Notifications via Email/SMS/Slack/MS Teams/Google Chat/Discord/RSS, plus webhooks; Google Sheets integration via webhook; Slack private‑channel support.

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Where they differ

Semrush

Distinct strengths include:

App & Website TrafficData APIsBlogs
  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.

Visualping

Distinct strengths include:

AlertsNewsRegulatory Filings MonitoringWebhooksZapier / MakeAI
  • Compare modes: visual (screenshot diffs), text changes, and element/HTML (‘web’) targeting; select a specific area or element to track.
  • Action tools to monitor behind logins and interact with pages: type, click, dropdown select, scroll, wait, cookie pass, JavaScript ‘script’ actions; supports iFrames.
  • Monitor PDFs directly or indirectly (watch a listing page for changing PDF versions).
  • AI ‘Important Alerts’ to flag/summarize only relevant changes; premium Visual Analyzer for image‑change intelligence (Solutions tier).

Feature-by-feature breakdown

AttributeSemrushVisualping
Categories

Which research workflows each platform targets

Shared: APIs & SDKs, Sheets / Excel Add-ins

Unique: App & Website Traffic, Data APIs, Blogs

Shared: APIs & SDKs, Sheets / Excel Add-ins

Unique: Alerts, News, Regulatory Filings Monitoring, Webhooks, Zapier / Make, AI

Asset types

Supported asset classes and universes

Other

Stocks, ETFs, Mutual Funds, Closed-End Funds, Bonds, Options, Futures, Commodities, Currencies, Cryptos, Real Estate, Funds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4).
  • API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing.
  • Flexible exports in CSV, Excel, and PDF across tools. Position Tracking and Site Audit modules generate PDF reports; Position Tracking also supports direct Google Sheets export.
  • Google Sheets integration through the App Center ‘AI Automated Data Connector’ for automated reporting pipelines.
  • Native integrations with Google Analytics and Google Search Console to combine marketing and search performance data.

Unique

  • Compare modes: visual (screenshot diffs), text changes, and element/HTML (‘web’) targeting; select a specific area or element to track.
  • Action tools to monitor behind logins and interact with pages: type, click, dropdown select, scroll, wait, cookie pass, JavaScript ‘script’ actions; supports iFrames.
  • Monitor PDFs directly or indirectly (watch a listing page for changing PDF versions).
  • AI ‘Important Alerts’ to flag/summarize only relevant changes; premium Visual Analyzer for image‑change intelligence (Solutions tier).
  • Notifications via Email/SMS/Slack/MS Teams/Google Chat/Discord/RSS, plus webhooks; Google Sheets integration via webhook; Slack private‑channel support.
  • Business: bulk import & bulk edit, workspaces/labels, reports (HTML/CSV/Excel) with scheduling; alert on website errors; advanced scheduling windows.
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Frequently Asked Questions

Which workflows do Semrush and Visualping both support?

Both platforms cover APIs & SDKs, and Sheets / Excel Add-ins workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Semrush and Visualping require subscriptions?

Both Semrush and Visualping keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Semrush ships a dedicated mobile experience, while Visualping focuses on web or desktop access.

What unique strengths set the two platforms apart?

Semrush differentiates itself with Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., Rich API suite: Analytics and Projects APIs (Business plan), Trends API, Listing Management, and Map Rank Tracker. Current versions support API key (v3) and OAuth 2.0 with JSON (v4)., and API consumption billed in ‘units’ per request or per line of data. Historical queries cost more; some APIs like Listing Management and Map Rank Tracker are excluded from unit billing., whereas Visualping stands out for Compare modes: visual (screenshot diffs), text changes, and element/HTML (‘web’) targeting; select a specific area or element to track., Action tools to monitor behind logins and interact with pages: type, click, dropdown select, scroll, wait, cookie pass, JavaScript ‘script’ actions; supports iFrames., and Monitor PDFs directly or indirectly (watch a listing page for changing PDF versions)..

Keep exploring

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.