Ahrefs adds App & Website Traffic coverage that Financial Modeling Prep (FMP) skips.
VOL. XCIV, NO. 247
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Sunday, October 19, 2025
Head-to-head
Ahrefs vs Financial Modeling Prep (FMP) comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Financial Modeling Prep (FMP) includes Data APIs, Financials, ETF Holdings, 13F, Insider Data, Transcripts, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, News, News Sentiment, Calendar, Dividends, Splits, GDP, Interest Rates, Unemployment Rates, Inflation Rates, Commitment of Traders (COT), Which ETF includes this Stock?, ESG Ratings, and US Government Trades categories that Ahrefs omits.
Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..
Financial Modeling Prep (FMP) is known for: Tiered access: Starter (U.S.), Premium (adds UK/Canada and up to 30 years of history), Ultimate (global markets, transcripts, ETFs, mutual funds, 13F data, one-minute intraday, bulk/batch delivery)., REST APIs secured with API keys; calls made by appending the key to endpoints., and WebSocket streaming for real-time equities, forex, and crypto feeds..
Ahrefs
ahrefs.com
A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.
Categories
Platforms
Pricing
Quick highlights
- Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
- Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
- Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
- Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
- API v3 is included with Enterprise plans (with limited test queries available to all users).
Community votes (overall)
Financial Modeling Prep (FMP)
site.financialmodelingprep.com
Market data delivered through REST and WebSocket APIs. Plans scale by geography and depth: Starter covers U.S. markets, Premium adds UK/Canada and extended history, and Ultimate unlocks global coverage, transcripts, fund and 13F data, one-minute intraday, and bulk delivery options. Bandwidth and query limits vary by plan.
Categories
Platforms
Pricing
Quick highlights
- Tiered access: Starter (U.S.), Premium (adds UK/Canada and up to 30 years of history), Ultimate (global markets, transcripts, ETFs, mutual funds, 13F data, one-minute intraday, bulk/batch delivery).
- REST APIs secured with API keys; calls made by appending the key to endpoints.
- WebSocket streaming for real-time equities, forex, and crypto feeds.
- Historical and intraday chart data with resolutions from one minute to four hours, including dividend-adjusted series.
- Economic datasets covering GDP, CPI, unemployment, interest rates, and Treasury yields, alongside event and release calendars.
Community votes (overall)
Shared focus areas
1 overlapBoth tools cover this research theme.
Where they differ
Ahrefs
Distinct strengths include:
- Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
- Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
- Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
- Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
Financial Modeling Prep (FMP)
Distinct strengths include:
- Tiered access: Starter (U.S.), Premium (adds UK/Canada and up to 30 years of history), Ultimate (global markets, transcripts, ETFs, mutual funds, 13F data, one-minute intraday, bulk/batch delivery).
- REST APIs secured with API keys; calls made by appending the key to endpoints.
- WebSocket streaming for real-time equities, forex, and crypto feeds.
- Historical and intraday chart data with resolutions from one minute to four hours, including dividend-adjusted series.
Feature-by-feature breakdown
Attribute | Ahrefs | Financial Modeling Prep (FMP) |
---|---|---|
Categories Which research workflows each platform targets | Shared: APIs & SDKs Unique: App & Website Traffic | Shared: APIs & SDKs Unique: Data APIs, Financials, ETF Holdings, 13F, Insider Data, Transcripts, Analyst Forecasts, Analyst Price Targets, Analyst Recommendations, News, News Sentiment, Calendar, Dividends, Splits, GDP, Interest Rates, Unemployment Rates, Inflation Rates, Commitment of Traders (COT), Which ETF includes this Stock?, ESG Ratings, US Government Trades |
Asset types Supported asset classes and universes | Other | Stocks, ETFs, Mutual Funds, Commodities, Currencies, Cryptos |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Yes | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Highlighted |
Frequently Asked Questions
Which workflows do Ahrefs and Financial Modeling Prep (FMP) both support?
Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Ahrefs and Financial Modeling Prep (FMP) require subscriptions?
Both Ahrefs and Financial Modeling Prep (FMP) keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Ahrefs and Financial Modeling Prep (FMP)?
Both Ahrefs and Financial Modeling Prep (FMP) prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Financial Modeling Prep (FMP) stands out for Tiered access: Starter (U.S.), Premium (adds UK/Canada and up to 30 years of history), Ultimate (global markets, transcripts, ETFs, mutual funds, 13F data, one-minute intraday, bulk/batch delivery)., REST APIs secured with API keys; calls made by appending the key to endpoints., and WebSocket streaming for real-time equities, forex, and crypto feeds..
Keep exploring
Stay on top of related tools
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Related categories
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.