VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

CB Insights vs MarketWatch comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CB Insights adds Data APIs, Sheets / Excel Add-ins, Acquisitions, and AI coverage that MarketWatch skips.

MarketWatch includes News, Alerts, Calendar, Watchlist, Paper Trading, Financials, Options, ETF Overview, ETF Holdings, Analyst Price Targets, Insider Data, Short Interest, Interest Rates, Yield Curves, and IPO categories that CB Insights omits.

CB Insights highlights: Global company intelligence platform covering private and public companies, investors, deals, and M&A activity., APIs and enterprise data feeds providing structured access to company, funding, and investor datasets., and Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets..

MarketWatch is known for: Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools., Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts., and Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates..

MarketWatch keeps a free entry point that CB Insights lacks.

CB Insights logo

CB Insights

cbinsights.com

An enterprise-grade market intelligence platform covering both private and public companies. CB Insights combines company profiles, deal tracking, and predictive scoring with AI-powered search and visual analytics. APIs and enterprise integrations (Salesforce, Excel, Snowflake, Microsoft 365 Copilot) are available on paid plans. A 10-day free trial is offered for new users.

Platforms

Web
Mobile
API

Pricing

Subscription

Quick highlights

  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.
  • Microsoft 365 Copilot Graph Connector to surface CB Insights data directly inside Copilot experiences.

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MarketWatch logo

MarketWatch

marketwatch.com

Hands-on review

A global financial-news portal from Dow Jones that combines market data, news, analysis, and investor tools. Real-time Nasdaq last-sale quotes are included, while most other intraday prices run on a standard 15-minute delay. Premium newsletters and in-depth articles are gated behind a subscription. Mobile apps extend the experience with push alerts and watchlist syncing.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools.
  • Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts.
  • Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates.
  • BigCharts advanced charting platform with multiple timeframes (intraday to monthly) and technical overlays; intraday data typically delayed 15 minutes.
  • Options coverage with full chains per symbol and an expiration calendar.

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Overlap

Shared focus areas

3 overlaps

Mutual strengths include Screeners, Data Visualizations, and Newsletters.

Where they differ

CB Insights

Distinct strengths include:

  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.

MarketWatch

Distinct strengths include:

  • Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools.
  • Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts.
  • Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates.
  • BigCharts advanced charting platform with multiple timeframes (intraday to monthly) and technical overlays; intraday data typically delayed 15 minutes.

Feature-by-feature breakdown

AttributeCB InsightsMarketWatch
Categories

Which research workflows each platform targets

Shared: Screeners, Data Visualizations, Newsletters

Unique: Data APIs, Sheets / Excel Add-ins, Acquisitions, AI

Shared: Screeners, Data Visualizations, Newsletters

Unique: News, Alerts, Calendar, Watchlist, Paper Trading, Financials, Options, ETF Overview, ETF Holdings, Analyst Price Targets, Insider Data, Short Interest, Interest Rates, Yield Curves, IPO

Asset types

Supported asset classes and universes

Stocks, Other

Stocks, ETFs, Mutual Funds, Options, Futures, Commodities, Currencies, Cryptos, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, API

Web, Mobile

Pricing

High-level pricing models

Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global company intelligence platform covering private and public companies, investors, deals, and M&A activity.
  • APIs and enterprise data feeds providing structured access to company, funding, and investor datasets.
  • Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets.
  • Salesforce integration to embed company and investor insights into CRM workflows.
  • Microsoft 365 Copilot Graph Connector to surface CB Insights data directly inside Copilot experiences.
  • Snowflake data delivery with feeds optimized for AI and analytics use cases.

Unique

  • Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools.
  • Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts.
  • Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates.
  • BigCharts advanced charting platform with multiple timeframes (intraday to monthly) and technical overlays; intraday data typically delayed 15 minutes.
  • Options coverage with full chains per symbol and an expiration calendar.
  • ETF and mutual fund research, including top holdings for flagship funds like SPY and a comparison tool for side-by-side analysis.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do CB Insights and MarketWatch both support?

Both platforms cover Screeners, Data Visualizations, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

MarketWatch offers a free entry point, while CB Insights requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access CB Insights and MarketWatch?

Both CB Insights and MarketWatch support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

CB Insights differentiates itself with Global company intelligence platform covering private and public companies, investors, deals, and M&A activity., APIs and enterprise data feeds providing structured access to company, funding, and investor datasets., and Microsoft Excel add-in to pull in CB Insights company data, Mosaic Scores, and taxonomies directly into spreadsheets., whereas MarketWatch stands out for Market data hub with stock and market screeners, mutual fund research, fund comparison, and multi-quote lookup tools., Personal watchlists available free with an account; syncs across web and mobile apps with customizable price and news alerts., and Comprehensive event calendars, including U.S. economic releases, corporate earnings, IPO schedules, and options-expiration dates..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.