★ BEST INVESTING TOOLS COMPARISON ★
VOL. XCIV, NO. 247
Tool details checked August 4, 2026
Tool Comparison
ETF Action vs ETF.com
Pick ETF Action if
ETF Action
Free • From $29/mo · Web · API
- Delayed quotes won't cut it; you need real-time data
- You want an API so you can script or automate things
- You care about ETF overlap, screeners, and data visualizations, things ETF.com doesn't offer
Pick ETF.com if
ETF.com
Free • From $6/mo · Web
- You want the cheaper way in: plans start at $6/mo instead of $29/mo
- You care about ETF screeners, ETF comparison, and money flow, things ETF Action doesn't offer
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Action and ETF.com cover a lot of the same ground (5 shared categories, including ETF analysis, ETF factors, and portfolio), so for the basics you won't go far wrong with either. The real difference is focus: only ETF Action gives you ETF overlap and screeners, and only ETF.com gives you ETF screeners and ETF comparison.
What readers say
ETF Action
Vote once to reveal the community verdict.
ETF.com
Vote once to reveal the community verdict.
Key differences at a glance
- Cheaper paid plan
- ETF.com$6/mo vs $29/mo
- API access
- ETF Action
- Real-time data
- ETF Action
- Global coverage
- ETF Action
- Asset coverage
- ETF ActionAdds stocks
- Free plan
- Both
See for yourself
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.ShowHide
How they stack up
The side-by-side table: pricing, platforms, data, and coverage at a glance.| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free • From $6/mo |
Free tier | Yes | Yes |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | Yes | No |
Broker sync | No | No |
Integrations | Polygon.io (pricing), Bridge (model trading integration) +1 more | — |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 13 | 13 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: Real-time and End of Day, Granularity: EOD +2 more | 4 signals: Latency: End of Day, Granularity: EOD +2 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | Universe builder |
| Try it | Visit ETF Action | Visit ETF.com |
Where each one shines
What ETF Action and ETF.com each do best.ShowHide
Where each one shines
What ETF Action and ETF.com each do best.What ETF Action does best
- Research coverage for ETFs through global category channels covering size and style, regions, countries, sectors, industries, themes, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitoring ETF flows, trading volumes, ADV, daily refreshes, and T+1 flow timing from the platform dashboards.
- Screeners, watchlists, fund dashboards, Excel or CSV exports, and live indicative FMV quote context where plan limits allow.
What ETF.com does best
- Screening for more than 4,300 U.S.-listed ETFs with FactSet-powered data, total-return fields, filters, and saved screens.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search tools across ETF holdings by stock ticker to see which funds have meaningful exposure to a company.
- ETF Pulse to spot funds with notable flow and performance activity.
Every detail we compared
Every tracked attribute for ETF Action and ETF.com, side by side.ShowHide
Every detail we compared
Every tracked attribute for ETF Action and ETF.com, side by side.| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | ETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | Real-timeEnd of Day | End of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
Import methods | CSV | Not specified |
Integrations | Polygon.io (pricing)Bridge (model trading integration)RiverFront (model marketplace/partnership) | Not specified |
Export formats | ExcelCSVPDF | Not specified |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Universe builder |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | ETF.comCountry: USSupport: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.ShowHide
What you'll actually pay
Plans, billing, trials, and per-month pricing for both tools.| Tier | ||
|---|---|---|
| Free plan | Free“Free / Basic” | Free“Free (Account)” |
| Entry paid plan | $29/mo“DIY” | $6/mo“Content+” |
| Tier 2 | $99/mo“Advisor Pro” | $15/mo“All Access” |
| Tier 3 | $199/mo“Model Builder” | — |
| Top plan | Subscription“Enterprise” | — |
Questions we keep getting
What's the difference between ETF Action and ETF.com?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while ETF.com puts more weight on ETF screeners, ETF comparison, and ETF analysis. They overlap in 5 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and ETF.com cost?
Good news: both ETF Action and ETF.com have free plans, so you can run them side by side and only pay if you hit a wall.
Does ETF Action or ETF.com have an API?
ETF Action has an API for programmatic access and custom integrations. ETF.com doesn't, so you're working through its interface.
Should I choose ETF Action or ETF.com?
It depends on what you're after. Pick ETF Action if ETF overlap and screeners matter to you; go with ETF.com if you'd rather have ETF screeners and ETF comparison. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and ETF.com cover?
Both cover ETFs. ETF Action also handles stocks.
Does ETF Action or ETF.com have real-time data?
ETF Action offers real-time data, which matters if you trade actively. ETF.com runs on delayed or end-of-day data, which is perfectly fine for longer-term investors who don't live and die by the tick.
Which covers international markets: ETF Action or ETF.com?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF.com is more region-specific, mainly North America.
Can I export data from ETF Action and ETF.com?
ETF Action exports to Excel and CSV. ETF.com is stingier about getting data out.
Which has a better stock screener: ETF Action or ETF.com?
Both ETF Action and ETF.com include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or ETF.com?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
Keep researching
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.