Tool Comparison
ETF Action vs ETF.com
- Paid from
- $29/mo
- Free plan
- Yes
- Platforms
- Web
Best if
- You want ETF overlap, data visualizations, and backtesting.
- Paid from
- —
- Free plan
- Yes
- Platforms
- Web
Best if
- You want ETF comparison, money flow, and news.
Pick ETF Action if
ETF Action
Free • From $29/mo · Web
- You want ETF overlap, data visualizations, and backtesting.
Pick ETF.com if
ETF.com
Free · Web
- You want ETF comparison, money flow, and news.
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
ETF Action and ETF.com cover a lot of the same ground (6 shared categories, including ETF analysis, ETF factors, and ETF screeners), so for the basics you won't go far wrong with either. ETF.com simply does more: 15 categories to ETF Action's 12, including ETF comparison, money flow, and news. ETF Action counters by keeping things simpler.
What readers say
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Key differences at a glance
- Global coverage
- ETF Action
- Broader coverage
- ETF.com15 vs 12 categories
- Asset coverage
- ETF ActionAdds stocks
- Free plan
- Both
What ETF Action does best
- Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
- Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
What ETF.com does best
- Screen US-listed ETFs by data fields and save customized screens with an account.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search ETF holdings by stock ticker to see which funds hold a company.
- ETF Pulse to spot funds with notable flow and performance activity.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $29/mo | Free |
Free tier | Yes | Yes |
Free trial | — | — |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | No | No |
Broker sync | No | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Best for | — | — |
Categories covered | 12 | 15 |
Regions | North America, Europe, APAC, LatAm, Middle East, Africa | North America |
| Data & capabilities | ||
Data quality | 4 signals: Latency: End of Day, Granularity: EOD +2 more | 4 signals: Latency: End of Day, Granularity: EOD +2 more |
Capabilities | 5 signals: Universe builder, Factors: Value, Quality, Momentum, Growth, LowVol, and Size +3 more | Universe builder |
| Try it | Visit ETF Action | Visit ETF.com |
Standout features
The best features of ETF Action and ETF.com.ShowHide
Standout features
What ETF Action does best
- Research ETFs by size and style, region, country, sector, industry, theme, fixed income, non-traditional assets, commodities, and crypto.
- Look-through holdings analytics to inspect factor, style, sector, industry, country, and concentration exposure inside funds and models.
- Comparison tools for ETF overlap across individual funds or full model portfolios to understand hidden duplication and concentration risk.
- Monitor ETF flows, trading volume, average daily volume, and daily data updates from platform dashboards.
- Screeners, watchlists, fund dashboards, and Excel exports are available subject to plan limits.
What ETF.com does best
- Screen US-listed ETFs by data fields and save customized screens with an account.
- Comparison tools for ETFs side by side across costs, performance, portfolio composition, factor exposure, and ESG metrics.
- The Fund Flow Tracker to monitor ETF inflows and outflows by ticker and time period.
- Search ETF holdings by stock ticker to see which funds hold a company.
- ETF Pulse to spot funds with notable flow and performance activity.
All details
Every attribute we track for ETF Action and ETF.com.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | ETFsStocks | ETFs |
Experience | BeginnerIntermediateAdvanced | BeginnerIntermediateAdvanced |
Regions | North AmericaEuropeAPACLatAmMiddle EastAfrica | North America |
Coverage details | Exchanges: ARCX, XNAS, and BATSIdentifiers: Ticker | Countries: USIdentifiers: Ticker |
| Data | ||
Data freshness | End of Day | End of Day |
Data granularity | EOD | EOD |
| Access & integrations | ||
Export formats | ExcelPDF | Not specified |
| Plans & trust | ||
Capability signals | Universe builderFactors: Value, Quality, Momentum, Growth, LowVol, and SizeFactor exposureRebalancingPortfolio factor exposure | Universe builder |
Vendor & support | ETF Action, Inc.Country: USFounded 2018Support: Email | ETF.comCountry: USSupport: Email |
Curation ratings | Methodology 3/5Reliability 4/5UX 4/5 | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | Free“Free (Account)” |
| Entry paid plan | $29/mo“DIY” | — |
| Tier 2 | $99/mo“Advisor Pro” | — |
| Top plan | $199/mo“Model Builder” | — |
| Custom / enterprise | Contact sales“Enterprise” | — |
Alternatives
Free alternatives
Questions we keep getting
What's the difference between ETF Action and ETF.com?
ETF Action leans toward ETF analysis, ETF factors, and ETF overlap, while ETF.com puts more weight on ETF screeners, ETF comparison, and ETF analysis. They overlap in 6 categories, so for most people it comes down to workflow preference and price.
How much do ETF Action and ETF.com cost?
Good news: both ETF Action and ETF.com have free plans, so you can run them side by side and only pay if you hit a wall.
Should I choose ETF Action or ETF.com?
It depends on what you're after. Pick ETF Action if ETF overlap and data visualizations matter to you; go with ETF.com if you'd rather have ETF comparison and money flow. And if you only need the basics both share, let price decide.
What asset classes do ETF Action and ETF.com cover?
Both cover ETFs. ETF Action also handles stocks.
Which covers international markets: ETF Action or ETF.com?
ETF Action has documented international coverage (North America, Europe, APAC, LatAm, and more), so it's the safer bet if you hold non-US stocks. ETF.com is more region-specific, mainly North America.
Can I export data from ETF Action and ETF.com?
ETF Action exports to Excel. ETF.com is stingier about getting data out.
Which has a better stock screener: ETF Action or ETF.com?
Both ETF Action and ETF.com include stock screeners, and they differ more in interface than raw power; try both and see which one clicks for you.
Can I track my portfolio with ETF Action or ETF.com?
Yes, both do portfolio tracking: holdings, performance, and allocation in one place.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.