VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

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Tool Comparison

ETF Action vs ETF.com comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Valuation, ETF Overlap, Screeners, Data Visualizations, Backtesting, 13F, Data APIs, Alerts, and Blogs coverage that ETF.com skips.

ETF.com includes ETF Screeners, ETF Comparison, Money Flow, News, IPO, Delisted, Education, and Newsletters categories that ETF Action omits.

In depth comparison

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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ETF.com logo

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.

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Where they differ

ETF Action

Distinct strengths include:

ETF ValuationETF OverlapScreenersData VisualizationsBacktesting13FData APIsAlerts
  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

ETF.com

Distinct strengths include:

ETF ScreenersETF ComparisonMoney FlowNewsIPODelistedEducationNewsletters
  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Feature-by-feature breakdown

AttributeETF ActionETF.com
Categories

Which research workflows each platform targets

Shared: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Factors, Portfolio, Watchlist, Videos

Unique: ETF Valuation, ETF Overlap, Screeners, Data Visualizations, Backtesting, 13F, Data APIs, Alerts, Blogs

Shared: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Factors, Portfolio, Watchlist, Videos

Unique: ETF Screeners, ETF Comparison, Money Flow, News, IPO, Delisted, Education, Newsletters

Asset types

Supported asset classes and universes

ETFs, Stocks

ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.
  • Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do ETF Action and ETF.com both support?

Both platforms cover ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Factors, Portfolio, Watchlist, and Videos workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and ETF.com require subscriptions?

Both ETF Action and ETF.com keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and ETF.com?

Both ETF Action and ETF.com prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas ETF.com stands out for ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

Keep exploring

Keep exploring

Stay on top of related tools

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.