VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, October 15, 2025

Head-to-head

ETF Action vs HedgeFollow comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Backtesting, Data APIs, Alerts, Blogs, and Videos coverage that HedgeFollow skips.

HedgeFollow includes 13D/13G, Insider Data, Institutional Data, Money Flow, Investor Holdings, Splits, Valuation Models, and Education categories that ETF Action omits.

ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

HedgeFollow is known for: Coverage scale: “10,000+ funds and 100K+ insiders.”, Insider Trading Tracker refreshed every ~5 minutes with filters for role, value, and recency., and Hedge Fund Tracker stream for 13F/13D/13G/Form 4 with time‑window and size filters; explains the 45‑day 13F lag..

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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HedgeFollow logo

HedgeFollow

hedgefollow.com

Tracks hedge fund and insider activity from SEC filings (13F/13D/13G/Form 4). Includes a fast insider‑trading tracker (updated ~every 5 minutes), a hedge‑fund trade feed, fund pages with holdings & options reported via 13F, stock pages with ownership/money‑flow charts, ETF activity aggregates (e.g., Bitcoin ETFs), and portfolio tools (builder/balancer) plus a stock screener that blends institutional, insider, and basic technical filters. 13F data has the regulatory ~45‑day reporting lag; no public API or broker sync is advertised.

Platforms

Web

Pricing

Free
Subscription

Quick highlights

  • Coverage scale: “10,000+ funds and 100K+ insiders.”
  • Insider Trading Tracker refreshed every ~5 minutes with filters for role, value, and recency.
  • Hedge Fund Tracker stream for 13F/13D/13G/Form 4 with time‑window and size filters; explains the 45‑day 13F lag.
  • Fund pages: AUM, holdings heatmaps, largest trades, performance history; option holdings when reported on 13F.
  • Stock pages: biggest buyers/sellers, ownership trends, buy‑price bands, money‑flow chart, and ‘Option Holders’.

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Overlap

Shared focus areas

6 overlaps

Mutual strengths include ETF Overview, Screeners, and Data Visualizations plus 3 more areas.

Where they differ

ETF Action

Distinct strengths include:

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

HedgeFollow

Distinct strengths include:

  • Coverage scale: “10,000+ funds and 100K+ insiders.”
  • Insider Trading Tracker refreshed every ~5 minutes with filters for role, value, and recency.
  • Hedge Fund Tracker stream for 13F/13D/13G/Form 4 with time‑window and size filters; explains the 45‑day 13F lag.
  • Fund pages: AUM, holdings heatmaps, largest trades, performance history; option holdings when reported on 13F.

Feature-by-feature breakdown

AttributeETF ActionHedgeFollow
Categories

Which research workflows each platform targets

Shared: ETF Overview, Screeners, Data Visualizations, Portfolio, Watchlist, 13F

Unique: ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Backtesting, Data APIs, Alerts, Blogs, Videos

Shared: ETF Overview, Screeners, Data Visualizations, Portfolio, Watchlist, 13F

Unique: 13D/13G, Insider Data, Institutional Data, Money Flow, Investor Holdings, Splits, Valuation Models, Education

Asset types

Supported asset classes and universes

ETFs, Stocks

Stocks, ETFs, Options

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • Coverage scale: “10,000+ funds and 100K+ insiders.”
  • Insider Trading Tracker refreshed every ~5 minutes with filters for role, value, and recency.
  • Hedge Fund Tracker stream for 13F/13D/13G/Form 4 with time‑window and size filters; explains the 45‑day 13F lag.
  • Fund pages: AUM, holdings heatmaps, largest trades, performance history; option holdings when reported on 13F.
  • Stock pages: biggest buyers/sellers, ownership trends, buy‑price bands, money‑flow chart, and ‘Option Holders’.
  • Lists: Top 100 hedge‑fund stocks; Largest Hedge Fund Buys/Sells; Largest Insider Buys/Sells.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do ETF Action and HedgeFollow both support?

Both platforms cover ETF Overview, Screeners, Data Visualizations, Portfolio, Watchlist, and 13F workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and HedgeFollow require subscriptions?

Both ETF Action and HedgeFollow keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and HedgeFollow?

Both ETF Action and HedgeFollow prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas HedgeFollow stands out for Coverage scale: “10,000+ funds and 100K+ insiders.”, Insider Trading Tracker refreshed every ~5 minutes with filters for role, value, and recency., and Hedge Fund Tracker stream for 13F/13D/13G/Form 4 with time‑window and size filters; explains the 45‑day 13F lag..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.