VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

ETF Action vs IBISWorld comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Watchlist, Backtesting, 13F, Alerts, and Videos coverage that IBISWorld skips.

IBISWorld includes Scores, AI Chat, and Custom Dashboards categories that ETF Action omits.

ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

IBISWorld is known for: Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk..

ETF Action has a free tier, while IBISWorld requires a paid plan.

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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IBISWorld logo

IBISWorld

ibisworld.com

Subscription-based industry research platform with options to purchase single reports. Full industry reports (30–40 pages) are downloadable as PDF, while Key Statistics tables can be exported to Excel. API access requires an API-enabled account and uses OAuth2 with documented rate limits. Add-ons include custom dashboards, a Salesforce app, and specialized Excel-based tools. AI features are delivered through Phil, a chat assistant trained on IBISWorld data.

Platforms

Web
API

Pricing

Subscription
One-time

Quick highlights

  • Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
  • Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
  • Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
  • REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).
  • Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Data APIs, and Blogs.

Where they differ

ETF Action

Distinct strengths include:

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

IBISWorld

Distinct strengths include:

  • Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
  • Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
  • Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
  • REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).

Feature-by-feature breakdown

AttributeETF ActionIBISWorld
Categories

Which research workflows each platform targets

Shared: Data APIs, Blogs

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Data Visualizations, Portfolio, Watchlist, Backtesting, 13F, Alerts, Videos

Shared: Data APIs, Blogs

Unique: Scores, AI Chat, Custom Dashboards

Asset types

Supported asset classes and universes

ETFs, Stocks

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Subscription, One-time

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
  • Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
  • Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
  • REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).
  • Phil AI — an assistant trained on IBISWorld content, linking directly to report sections for context.
  • Single-report purchase options, such as US Industry Research Reports (~$1,095) or Spotlight Reports (~$745).
Tested

Verified by hands-on testing inside Find My Moat

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do ETF Action and IBISWorld both support?

Both platforms cover Data APIs, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

ETF Action offers a free entry point, while IBISWorld requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access ETF Action and IBISWorld?

Both ETF Action and IBISWorld prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas IBISWorld stands out for Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.