VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Wednesday, December 3, 2025

Tool Comparison

ETF.com vs Google Trends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF.com adds ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, IPO, Delisted, Education, and Videos coverage that Google Trends skips.

Google Trends includes Data Visualizations categories that ETF.com omits.

In depth comparison

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
ETF Pulse highlights trending funds based on flows and performance indicators.

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Google Trends

trends.google.com

A free tool from Google that tracks search interest over time and across regions. You can compare up to five groups of terms, monitor “Trending now” in near real time, and export charts to CSV or embed them on the web. A limited alpha API is available by application, and a separate BigQuery dataset exposes the top rising queries over the past 30 days.

Platforms

Web

Pricing

Free

Quick highlights

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.
“Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export.

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Where they differ

ETF.com

Distinct strengths include:

ETF Screeners ETF Comparison ETF Overview ETF Performance ETF Fundamentals ETF Factors ETF Holdings Money Flow

ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Google Trends

Distinct strengths include:

Data Visualizations

Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group).
Discover related topics and rising queries to spot shifts in attention.
Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube).
Export charts to CSV, share links, or embed selected charts via HTML.

Feature-by-feature breakdown

Attribute	ETF.com	Google Trends
Categories Which research workflows each platform targets	Shared: News, Newsletters Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, Watchlist, IPO, Delisted, Education, Videos	Shared: News, Newsletters Unique: Data Visualizations
Asset types Supported asset classes and universes	ETFs	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account. ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics. Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period. Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it. ETF Pulse highlights trending funds based on flows and performance indicators. Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.	Unique Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group). Discover related topics and rising queries to spot shifts in attention. Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube). Export charts to CSV, share links, or embed selected charts via HTML. “Trending now” dashboard shows news-linked spikes across 100+ countries, refreshed every 10 minutes, with multiple time windows and CSV/RSS export. Methodology based on anonymized, aggregated samples normalized to a 0–100 scale. Longer ranges use UTC time, short ranges use local time zones.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do ETF.com and Google Trends both support?

Both platforms cover News, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF.com and Google Trends require subscriptions?

Both ETF.com and Google Trends keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF.com and Google Trends?

Both ETF.com and Google Trends prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF.com differentiates itself with ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period., whereas Google Trends stands out for Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., Discover related topics and rising queries to spot shifts in attention., and Filter by region, timeframe, category, and Google property (Web, News, Images, Shopping, YouTube)..

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