VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

NO ADVICE

Saturday, January 17, 2026

Tool Comparison

ETF.com vs Google Trends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

ETF.com logo

ETF.com

etf.com

PricingFree, Subscription
PlatformsWeb
Google Trends logo

Google Trends

trends.google.com

PricingFree
PlatformsWeb
Top 50 Investing ToolsThe global ranking of the best investing tools, ranked by community votes.

At a glance

Platforms
ETF.comWeb
Google TrendsWeb
Categories
ETF.com16
Google Trends3
Pricing details
ETF.comGoogle Trends
Free tier
Free trial
Starting price$6/mo
Enterprise option
Available plansFree (Account), Content+, All AccessFree

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

ETF.comGoogle Trends

Platform details

AttributeETF.comGoogle Trends
Asset types
ETFs
Other
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North America
North AmericaEuropeAPACLatAmMiddle EastAfrica
Data freshness
End of Day
Real-timeEnd of Day
API access
Not specifiedNot specified
Export formats
Not specified
CSV

Coverage overlap

Shared categories2

Categories where both tools offer overlapping coverage.

Google Trends strengths1

Categories covered by Google Trends only.

Frequently Asked Questions

What's the difference between ETF.com and Google Trends?

ETF.com focuses on ETF Screeners, ETF Comparison, and ETF Overview while Google Trends specializes in Data Visualizations, News, and Newsletters. They overlap in 2 categories, so choose based on your preferred workflow and pricing.

How much do ETF.com and Google Trends cost?

Good news—both ETF.com and Google Trends offer free plans. You can try each platform without commitment and only pay when you need premium features.

Should I choose ETF.com or Google Trends?

Choose ETF.com if you need ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., and ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.. Go with Google Trends if Explore search interest over time with geographic and category filters; compare up to five groups of terms (25 terms per group)., and Discover related topics and rising queries to spot shifts in attention. better fits how you invest.

What asset classes do ETF.com and Google Trends cover?

Both cover common asset types. ETF.com also includes ETFs. Google Trends adds coverage for Other.

Does ETF.com or Google Trends have real-time data?

Google Trends offers real-time data feeds, which is essential for active traders. ETF.com uses delayed or end-of-day data, which works fine for longer-term investors who don't need up-to-the-second quotes.

Can I export data from ETF.com and Google Trends?

Google Trends supports data exports to CSV. ETF.com has more limited export options.

Which has a better stock screener—ETF.com or Google Trends?

ETF.com includes a stock screener for finding investment ideas. Google Trends focuses on other analytical tools.

Can I track my portfolio with ETF.com or Google Trends?

ETF.com offers portfolio tracking features. Google Trends is more focused on research and analysis.

Keep Exploring

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.